Greenpeace Report: How Clean Is Your Cloud?

Greenpeace Report: How Clean Is Your Cloud?

Greenpeace Report: How Clean Is Your Cloud?

green

The cloud computing world was all abuzz last week when Greenpeace released its report, “How Clean Is Your Cloud?” According to the report, global IT brands like Yahoo, Google, Microsoft, Apple, Amazon, and Facebook are changing how we share pictures, listen to music, watch TV or movies, communicate, and how we work because of the cloud. Due to the scale and growth of investment, the cloud computing community is expected to grow 50 times its current amount by 2020 with an estimated half a trillion dollar in investment by next year which will feed and create the public’s desire for an ever present access to various information from mobile devices, phones, and computers instantaneously.

According to report, Microsoft, Apple, and Amazon are expanding rapidly with no adequate concern for electricity sources. These three biggest IT companies run their clouds suing dirty energy. Google and Yahoo, on the other hand, prioritize the use of renewable energy for their cloud expansion. These two companies also play an active role in supporting policies to generate more investment for renewable energy. Facebook, with more than 800 million users all over the world, also has made a commitment to run its platform using renewable energy by constructing its biggest datacenter in Sweden. The said datacenter is run fully by renewable energy.

The report also claims that investments in datacenter in important locations play a significant role in energy demand and the electricity grid’s management. If the expansions on these locations are permitted to continue, these datacenters and the communities around them will find it difficult to move away from dirty energy sources. Greenpeace also notes that aside from Akamai, there is no other company which reports its carbon intensity using the Carbon Utilization Effectiveness Standard.

Although a lot of these IT companies claim that their clouds are “green”, Greenpeace notes that these companies make use of poor metrics to measure environmental performance or actual impact, and the IT entities also lack transparency. Open source sharing and collaboration of best practices in both software and hardware designs help deploy IT designs which are energy efficient as well as accelerate the IT systems’ improvement. The report also claims that the cloud computing community is showing signs of taking a proactive way of ensuring use of available renewable sources of energy for their energy demands and that the community can play a significant role in creating the world’s energy future.

With the continuous growth of cloud computing, it has made important improvements on how the datacenters are operated and designed. The cloud computing companies have significantly reduced power consumption. However, the cost of delivery and energy efficiency of these cloud computing services are also increasing the general consumption of cloud-based products which in turn also increase the need for electricity of these datacenters. IT companies must prioritize use of renewable sources of energy in order to maintain and check safe levels of greenhouse gases global emissions. Dirty sources of energy must be replaced by clean renewable ones.

According to Greenpeace, Yahoo, Salesforce, Akamai, and Google have taken steps to reveal their carbon performance usage related to their clouds. Greenpeace also claims that most IT companies use Power Usage Effectiveness inappropriately as a means of showing their electricity consumption. This is primarily because these IT companies are trying to prevent showing their cost structure, actual performance, or infrastructure scale because their competitors will have an idea about their operations. These IT companies just want to reveal the Power Usage Effectiveness of their datacenters but will not share any data related to their total footprint.

By Florence de Borja

(Zoom In Infographic)

One Response to Greenpeace Report: How Clean Is Your Cloud?

  1. This is one intriguing report.  All the big names are mentioned, only to find out they are running their cloud apps using dirty energy. This is kinda saddening.


CloudTweaks Sponsors - Find out more!


Popular

Top Viral Impact

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Are Cloud Servers The Right Choice For Your Business?

Are Cloud Servers The Right Choice For Your Business?

Cloud servers offer power, flexibility, reliability, and client friendly hosting for small and medium businesses that have outgrown shared hosting. New business hosting clients are bombarded with an incredible diversity of different choices for their site’s hosting. It can be a challenge to negotiate the range of platforms and the marketing hype that many hosting…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter