On The Verge: 100% Cloud-fueled Ventures

On the verge: 100% Cloud-fueled ventures

The majority of ventures view cloud technology as nothing more than a significant leap towards expenditure cutbacks and superior flexibility. While this remains unequivocally true, cloud technology offers a whole lot more in store for businesses – startups in particular. Almost certainly, the most promising facet of cloud computing is its potential to nurture an altogether novel genre of business – made on the cloud, meant for the cloud.

A number of budding ventures exist today that are 100% cloud based. Among such ventures is Coupa, founded and lead by Rob Bernshteyn. Coupa has excelled in offering web-based procurement software and services to the relevant business community. The venture relies on Amazon to host the servers essential for its online services. Customer relationship management at Coupa is powered by Salesforce.com, while Email services are provisioned by Google. This renders Coupa running on the cloud at an astonishing 100%. In addition, the company happens to be a cloud-based provider itself – a textbook example of a cloud-to-cloud (C2C) business, as one may call it.

Coupa is a representation of a novel company model, centred on arranging services from the cloud and offering the same forward, as lucrative packages to the relevant marketplaces. Bernshteyn, having started Coupa on the Amazon platform back in 2006, is expecting a greater number of such projects to show up in times to come. Most of the technical weight lifting, he believes, including physical server installation, system software updates, gateway creation, is cumulatively a definite limiting factor. According to his perspective, material ownership is an outdated notion. Business ought to be light weight, with entities secured, redundant and most importantly, stationed somewhere remote.

Business capital firms are now following this novel genre of ‘built on-cloud for-cloud’ ventures pretty closely. Cindy Padnos, managing director at Illuminate Ventures, considers herself a strong advocate of the view that cloud technology is set to rewrite the functional dynamics of startups. The financial side of budding ventures has radically been modified with the advent of the cloud. According to a post she recently composed, cloud computing has elevated to a level of where numerous investors and startups alike are certain of their aptitude to protect and control online resource that are inherently dependable and can painlessly be incorporated into the ever-evolving business models.

Padnos, however, does realize that cloud alone is not sufficient for all the needs of the startup. Organizational establishment, intellectual property acquisition and protection, and marketing program initiation are few of the vital things the cloud cannot accomplish just yet. What the cloud does best is to present a profitable framework on which businesses can be run effectively and new products launched viably.

Nevertheless, it can safely be concluded that a number of startups and budding ventures would not have been able to make it to the mainstream business scene, had it not been for the readily accessible power of cloud computing.

By Humayun Shahid


With degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan's leading engineering university. The author has an inclination towards incorporating quality user experience design in smartphone and web applications.

3 Responses to On The Verge: 100% Cloud-fueled Ventures

  1. Like Coupa, our company Market Dojo, which offers a SaaS e-Sourcing solution, is also 100% cloud-based, and it has helped us enormously.  Our accountancy platform is SaaS, so is our CRM.   We use Google Apps, including Google Docs for online collaboration.  We look forward to Google Drive as well.  We use Skype as our landline, which is a local phone number.  In fact, our entire business can be run from a smart phone or laptop.  Anyone’s laptop that is.  Now that is true cloud.

  2.  @marketdojo Market Dojo’s operational dynamics are equally inspiring – another textbook example of cloud fuelled ventures. I surmise the total shift to the cloud for Market Dojo must have been rewarding in financial terms as well – the cloud is bound to bring savings.  

  3.  @marketdojo Market Dojo’s operational dynamics are equally inspiring – another textbook example of cloud fuelled ventures. I surmise the total shift to the cloud for Market Dojo must have been rewarding in financial terms as well – the cloud is bound to bring savings.  

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

PaaS And IaaS: Rising Champions Of Cloud Computing

PaaS And IaaS: Rising Champions Of Cloud Computing

PaaS and IaaS: Rising Champions of Cloud Computing In the cloud conversation, Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) appear much less than the famed Software as a Service (SaaS). This is not surprising when you consider that a world already populated with built platforms and infrastructure has but to operate…

Cloud Computing and Social Networks

Cloud Computing and Social Networks

Pushing Innovation With Social Networks There was a time when storage space was a precious commodity. A few videos and photographs and the system would be gasping for breath in old PCs’ limited storage space. 10 Years ago, today’s top social networking sites would have broken down under the burden of the heavily visual traffic…

Cloud Infographic – The Future (IoT)

Cloud Infographic – The Future (IoT)

The Future (IoT) By the year 2020, it is being predicted that 40 to 80 billion connected devices will be in use. The Internet of Things or IoT will transform your business and home in many truly unbelievable ways. The types of products and services that we can expect to see in the next decade…



Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100

Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.


CloudTweaks Media
Phone: 1 (212) 763-0021