Terry Bradshaw, Welcome To The Cloud

Terry Bradshaw, Welcome to the Cloud

Why is Terry Bradshaw, a well-regarded yet far too publicized football legend, interloping into the cloud computing community? I understand that he is a jack of all trades, from the gridiron to the grocery store (he’s recently represented the wonders of the Nutrisystem diet plan). But the cloud? Seriously, what could this venerable figure know about the most important wave of technology to hit us this decade?

To be sure, Terry’s hosting of this program is not the first instance of the cloud commiserating with the silver screen. Television companies as prosperous as ABC, Netflix, Paramount, MGM, and — of course — Hulu have actually exploited cloud’s potential to maximize viewership of their small-screen programming for a few years now. Cloud computing enables these companies to place hot TV programs like “Desperate Housewives” or “New Girl” online for customers to view at any time, interspersing the content with ready-to-go commercials. The figures on viewership for online television via the cloud are staggering: a spike of at least 70 percent was reported as recently as 2008.

Apparently, Mr. Bradshaw is savvy enough to be hosting a television program dedicated to cloud computing. Called “Today in America,” this local Florida TV show will concentrate on the ways in which cloud has slowly but surely pervaded public opinion. And who better to host it all than good-ol’-boy Bradshaw, whose sunny mien should beam bright enough to sway even tech skeptics to the brighter side of the cloud.

Another merging of cloud computing and television has actually taken place online, through the regularly streamed broadcasts of Cloud Cover TV. The weekly program dispenses info on news relating to cloud computing, focusing on such issues as how Dropbox relates to its competitors, and also on how cloud computing is faring in the United Kingdom. Unfortunately, not all cloud-television unions turn out to be so congenial. In fact, some corners hold that the cloud could eventually push television out completely as a prime way to access entertainment, news, and more.

Bernard Cohen, of CIO, recently wrote an article discussing the threat cloud computing posed to the future of television. “If I can download shows at my convenience from services like Hulu or Netflix,” he wondered, “why do I need a local TV station between me and my content?”

The cloud is, yet again, dismantling a channel of access for entertainment. One way or another, TV will have to either cede to cloud computing, or enlist with it and adapt to its empowerment of TV’s most desired quantity — viewers like you.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

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