The Lighter Side Of The Cloud – Application Forecaster
The Lighter Side Of The Cloud – Smoke
The Lighter Side Of The Cloud – The Restroom

The Art of Professional (and Personal) Branding with the Cloud

The Art of Professional (and Personal) Branding with the Cloud

Branding — the watchword of the zeitgeist. From billion-dollar conglomerates to everyday individuals who dream of reshaping their image, it seems as if we’re all on a mission to brand ourselves and shape other’s perceptions of us. When properly executed, a branding (or re-branding) effort can augment a business’ profile and revenue, attract a more influential network, and help a person or company follow trend or transition into a more appropriate, compelling image. Do you know what other concept continues to gain traction, and positive branding, for achieving these very same ideals? If you said “cloud computing,” give yourself a shiny gold star.

Indeed, the cloud is enjoying an ever-increasing and improving persona as a tool essential for anyone who aspires to greater efficiency, creativity, and (potentially) profit. Rumor has it that cloud computing can also tag-team with a branding strategy, on levels both personal and professional, to positively redefine who uses it. Here are a couple ideas on just how this cloud-branding harmony can be accomplished:

Harness cloud computing to prep for a massive inflow of visitor traffic during a (re)branding campaign. Many of the greatest and most effective marketing missions in business history never came to be, due to those missions’ failure to cogently answer a key question: how will the client’s website handle the skyrocketing demand and visitor influx? We’re happy to report that cloud computing offers an attractively flexible answer to this question.

Cloud-based web servers can upscale to absorb a spike in hits and interest, preventing a crash, while those same servers can downscale as the attention ebbs. With the cloud, a well-marketed, shiny and new web campaign will withstand the positive pandemonium every branding effort prays for.

Configure your cloud correctly to brand your business/client on outstanding customer/fan service. Say that, during a (re)branding period, a massive change to your virtual interactions ensues. You dismantle your old blog in order to refurbish a new one, for example. Or your team has yet to eradicate every bug and glitch to your business’ sparkling, souped-up web site, so you need time to troubleshoot. Such fissures in web presence can spell frustration for regular customers or interested fans, who might complain/unfollow/un-Like in protest.

You can address and allay this dismay, however, by establishing a special phone number or temporary site, via the cloud. Cloud computing’s flexibility also enables you to reach out to your web community before, during, and after a major re-tooling. All of these steps both preserve your respect and declare that your fans/customers come first, cementing their loyalty and potentially attracting more interest.

Cloud loving readers: how have you used the cloud to help fuel and sustain your (re)branding campaign?

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.

Popular

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Five Cloud Questions Every CIO Needs To Know How To Answer

Five Cloud Questions Every CIO Needs To Know How To Answer

The Hot Seat Five cloud questions every CIO needs to know how to answer The cloud is a powerful thing, but here in the CloudTweaks community, we already know that. The challenge we have is validating the value it brings to today’s enterprise. Below, let’s review five questions we need to be ready to address…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

Recent

Thinking About Doing Business In China? Consider This…

Thinking About Doing Business In China? Consider This…

Doing Business in China? Consider This…  China’s economy continues to outperform both regional and global markets with double-digit growth for the last decade. IDC believes China’s GDP will maintain growth around 7.2% until 2020, allowing GDP to reach US$18 trillion or 17% of the world total. And with a population of over 1.35 billion people,…

Big Tech Trends For The 21st Century

Big Tech Trends For The 21st Century

Tech Trends For The 21st Century When the historians of the future look back on the 21st century, what will they say? Inevitably, the biggest stories in the coming century will be political and environmental – wars, revolutions, and natural disasters always dominate historical memory. But perhaps more than any previous epoch, the 21st century…

The Lighter Side Of The Cloud – Inferiority Complex

The Lighter Side Of The Cloud – Inferiority Complex

By Al Johnson Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates. About Latest Posts Jeff NormanJeff Norman is a freelance writer currently based in New York City. He’s moved into writing…

Sponsored Posts

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive and More Secure Recent analysis by IDG/DELL has found that companies are expecting “increased IT efficiencies” and “lowering total cost of ownership (TCO) with optimized application delivery” as they move toward hybrid cloud and private cloud deployment. In short, they expect things to work better and cost…

Contact Us

Contact Us
Sending
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising