The Art of Professional (and Personal) Branding with the Cloud

The Art of Professional (and Personal) Branding with the Cloud

Branding — the watchword of the zeitgeist. From billion-dollar conglomerates to everyday individuals who dream of reshaping their image, it seems as if we’re all on a mission to brand ourselves and shape other’s perceptions of us. When properly executed, a branding (or re-branding) effort can augment a business’ profile and revenue, attract a more influential network, and help a person or company follow trend or transition into a more appropriate, compelling image. Do you know what other concept continues to gain traction, and positive branding, for achieving these very same ideals? If you said “cloud computing,” give yourself a shiny gold star.

Indeed, the cloud is enjoying an ever-increasing and improving persona as a tool essential for anyone who aspires to greater efficiency, creativity, and (potentially) profit. Rumor has it that cloud computing can also tag-team with a branding strategy, on levels both personal and professional, to positively redefine who uses it. Here are a couple ideas on just how this cloud-branding harmony can be accomplished:

Harness cloud computing to prep for a massive inflow of visitor traffic during a (re)branding campaign. Many of the greatest and most effective marketing missions in business history never came to be, due to those missions’ failure to cogently answer a key question: how will the client’s website handle the skyrocketing demand and visitor influx? We’re happy to report that cloud computing offers an attractively flexible answer to this question.

Cloud-based web servers can upscale to absorb a spike in hits and interest, preventing a crash, while those same servers can downscale as the attention ebbs. With the cloud, a well-marketed, shiny and new web campaign will withstand the positive pandemonium every branding effort prays for.

Configure your cloud correctly to brand your business/client on outstanding customer/fan service. Say that, during a (re)branding period, a massive change to your virtual interactions ensues. You dismantle your old blog in order to refurbish a new one, for example. Or your team has yet to eradicate every bug and glitch to your business’ sparkling, souped-up web site, so you need time to troubleshoot. Such fissures in web presence can spell frustration for regular customers or interested fans, who might complain/unfollow/un-Like in protest.

You can address and allay this dismay, however, by establishing a special phone number or temporary site, via the cloud. Cloud computing’s flexibility also enables you to reach out to your web community before, during, and after a major re-tooling. All of these steps both preserve your respect and declare that your fans/customers come first, cementing their loyalty and potentially attracting more interest.

Cloud loving readers: how have you used the cloud to help fuel and sustain your (re)branding campaign?

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

On Demand With The Gig Economy

On Demand With The Gig Economy

The Gig Economy By now, you’ve probably heard the phrase Gig Economy or seen services offered as “on-demand”. If you’re like 90 million Americans, then you’ve participated in this freelance workforce revolution as either a client or provider. The rise of apps connecting professional services, goods, and lodging directly to consumers via their smartphone is…

5 Cloud-Based Customer Service Trends

5 Cloud-Based Customer Service Trends

Customer Service Trends Customer service has become the new battleground in today’s marketplace. In fact, 97 percent of customers around the world now say that customer service makes a key difference in whether they decide to go with a brand or not, Microsoft reports. Many of the biggest changes in today’s customer service landscape center…

Conquering Disease with Artificial Intelligence and IBM Watson

Conquering Disease with Artificial Intelligence and IBM Watson

Artificial Intelligence and IBM Watson Artificial Intelligence, or AI, is growing increasingly pervasive in today’s modern world. Perhaps the most publicized and recognizable application of AI to date, IBM’s Jeopardy-winning computer, Watson, is now being used to help cure cancer. IBM announced the development of Watson for Genomics on Wednesday at the National Cancer Moonshot…

The Fundamentals of Predictive Analysis

The Fundamentals of Predictive Analysis

Predictive Analysis  Article sponsored by SAS Software and Big Data Forum Analytics is playing an increasingly important role in our lives thanks in large part to internet of things (IoT) developments and a greater appreciation of Big Data. With solutions that range across business productivity, health care, individual and national security, new insights are regularly…

Clouding Around With The Unicorns

Clouding Around With The Unicorns

The Social Unicorn Early investors and technology consumers alike love the poignantly named “Unicorn” companies, or private startups that reach the $1 billion valuation. The most recent unicorn spotting is social media game-changer Snapchat, which was recently valued at $16 billion. According to a recent infographic from Alexa discovered via Adweek, Snapchat also proves to…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing Innovation Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city of some…

Cloud Computing Price War Rages On

Cloud Computing Price War Rages On

Cloud Computing Price War There’s little question that the business world is a competitive place, but probably no area in business truly defines cutthroat quite like cloud computing. At the moment, we are witnessing a heated price war pitting some of the top cloud providers against each other, all in a big way to attract…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Cloud Computing Then & Now

Cloud Computing Then & Now

The Evolving Cloud  From as early as the onset of modern computing, the possibility of resource distribution has been explored. Today’s cloud computing environment goes well beyond what most could even have imagined at the birth of modern computing and innovation in the field isn’t slowing. A Brief History Matillion’s interactive timeline of cloud begins…

Cloud Infographic – Big Data Analytics Trends

Cloud Infographic – Big Data Analytics Trends

Big Data Analytics Trends As data information and cloud computing continues to work together, the need for data analytics continues to grow. Many tech firms predict that big data volume will grow steadily 40% per year and in 2020, will grow up to 50 times that. This growth will also bring a number of cost…

The Internet of Things Lifts Off To The Cloud

The Internet of Things Lifts Off To The Cloud

The Staggering Size And Potential Of The Internet of Things Here’s a quick statistic that will blow your mind and give you a glimpse into the future. When you break that down, it translates to 127 new devices online every second. In only a decade from now, every single vehicle on earth will be connected…

Are Women Discriminated Against In The Tech Sector?

Are Women Discriminated Against In The Tech Sector?

Women Discriminated Against In Tech Sector It is no secret that the tech industry is considered sexist since most women are paid less than men; there are considerably fewer women in tech jobs; and generally men get promoted above women. Yet the irony is twofold. Firstly, there is an enormous demand for employees with skills…