The Cloud Gets Green

The Cloud Gets Green

We are all, at this point, at least fairly well aware of cloud computing’s capacity to slash wasted time and spending for both homes and businesses. But many of us are now wondering if this significant boost in economy and efficiency could potentially translate into an environmental advantage. For the fourth year running, technology products vendor CDW has staged a report that investigates if the cloud can actually make good on its green promises. Its Energy Efficient IT Report this year says much to corroborate the understanding that cloud computing can make a positive, potentially sustainable difference.

The professional opinions of 760 individuals involved in businesses, nonprofits, government, and education comprised the bulk of the CDW’s report. It found that more than 60 percent of those surveyed believed that cloud computing could present a significant benefit to improving the energy efficiency of data centers. In 2010, just about half of those who responded agreed with this statement.

What about the cloud might make it such a green goodie two shoes? Its environmental charm lies in how cloud computing uses virtual means to store data, as opposed to physical resources from the earth (like paper, coal, ink, et cetera). Storing data on the cloud can mean a potential reduction in emissions and conservation of Earth’s raw materials — both beneficial to the planet.

But thus far, the cloud’s green assets remain inspiring conjecture; we are still not sure of exactly how, and how much, cloud computing can offer by way of sustainability. Those who responded to the CDW’s survey estimate that the cloud can reduce the use of energy by nearly 30 percent. (This figure more specifically pertains to virtualized servers and / or storage). Also cementing the current truth of a “green cloud” as theory, and not yet actuality, is that one third of those surveyed reported that the environment weighs heavily on their head when considering cloud products to purchase.

The biggest hurdle the cloud faces in fulfilling its green potential is the same challenge it encounters in terms of its popularity with the masses — getting the word out. Though a CDW-like survey has not been carried out to measure the general public’s regard of the cloud, it’s a safe bet that the majority of Americans are still not quite sure what to make of this cloud talk. Coupled with equally little (yet increasing) knowledge on being green, the conversation on cloud and sustainability needs to reach a fever pitch before it can be capitalized on.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.
FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts Jeff NormanJeff Norman is

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving