The Cloud Gets Green

The Cloud Gets Green

We are all, at this point, at least fairly well aware of cloud computing’s capacity to slash wasted time and spending for both homes and businesses. But many of us are now wondering if this significant boost in economy and efficiency could potentially translate into an environmental advantage. For the fourth year running, technology products vendor CDW has staged a report that investigates if the cloud can actually make good on its green promises. Its Energy Efficient IT Report this year says much to corroborate the understanding that cloud computing can make a positive, potentially sustainable difference.

The professional opinions of 760 individuals involved in businesses, nonprofits, government, and education comprised the bulk of the CDW’s report. It found that more than 60 percent of those surveyed believed that cloud computing could present a significant benefit to improving the energy efficiency of data centers. In 2010, just about half of those who responded agreed with this statement.

What about the cloud might make it such a green goodie two shoes? Its environmental charm lies in how cloud computing uses virtual means to store data, as opposed to physical resources from the earth (like paper, coal, ink, et cetera). Storing data on the cloud can mean a potential reduction in emissions and conservation of Earth’s raw materials — both beneficial to the planet.

But thus far, the cloud’s green assets remain inspiring conjecture; we are still not sure of exactly how, and how much, cloud computing can offer by way of sustainability. Those who responded to the CDW’s survey estimate that the cloud can reduce the use of energy by nearly 30 percent. (This figure more specifically pertains to virtualized servers and / or storage). Also cementing the current truth of a “green cloud” as theory, and not yet actuality, is that one third of those surveyed reported that the environment weighs heavily on their head when considering cloud products to purchase.

The biggest hurdle the cloud faces in fulfilling its green potential is the same challenge it encounters in terms of its popularity with the masses — getting the word out. Though a CDW-like survey has not been carried out to measure the general public’s regard of the cloud, it’s a safe bet that the majority of Americans are still not quite sure what to make of this cloud talk. Coupled with equally little (yet increasing) knowledge on being green, the conversation on cloud and sustainability needs to reach a fever pitch before it can be capitalized on.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow  Online Education is a very exciting topic for many as it opens up many new doors and opportunities. We’ve touched on areas such as Massive Open Online Sources (MOOC) which provides tremendous levels of cloud based interconnectivity. We’ve taken a look into higher education,  the increased demand for online courses as well as…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

The Education Revolution: Cloud In The Classroom

The Education Revolution: Cloud In The Classroom

The Education Revolution: Cloud In The Classroom With the back-to-school season now upon us, parents, students and teachers everywhere are once again struggling with the perpetual challenge of making kids job-ready in a high-speed and fast-changing environment. There is little doubt in anyone’s mind that information technology plays a central role in all areas of life…

Featured Sponsors

The Internet of Everything Opens Up The World

The Internet of Everything Opens Up The World

Shaping The World With New Technologies As a connected collection of intelligent objects, the Internet of Everything promises to open up those areas of the world hardest hit by economic, political and agricultural blights. Relatively inexpensive devices, paired with revolutionary energy sources and unprecedented access to information offer great promise to farmers and workers in…

2015 Advertising Opportunities - Find Out More!

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Blue square_logo_100x100-01
cisco_logo_100x100 vmware citrix100

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter