Will Facebook Halt Instagram’s Gratification To The Cloud?

Will Facebook Halt Instagram’s Gratification to the Cloud?

I’m sure that by now you’ve heard the news that Facebook has purchased Instagram. Even bigger concern for us cloud aficionados has recently been made news by Data Center Knowledge, one of Instagram’s place in the cloud. Will Facebook scoop it up from its roots there, or will the social network behemoth mercifully allow it to stay? Assuming you haven’t yet been made abreast of this news, allow me to contextualize all of this for you.

Instagram might indeed be the world’s most popular cloud application. Established in the fall of 2010, this app is a photo exchange service which adheres more or less to the following process: an owner of an iPhone (and, just recently, an Android smartphone) takes a picture through the app; the signature Instagram hipster filter and square shape is applied to that photo; that photo is then disseminated to every major social network — Facebook, Twitter, Tumblr — and now, Instagram’s own eponymous network as well.

By the end of 2010, more than one million users were Instagramming every image they could possibly snap. Six months later, Instagram’s population of users quintupled. The application earned awards at a rapid pace, including such major commendations as the 2011 App of the Year award from Apple. Fast forward to today — April 2012 — when 30 million Instagram users made the application, and its cultural impact, impossible for a certain Facebook to resist.

Five days ago — April 12 — Facebook made its crush on Instagram public by purchasing the application for $1 billion, totaled from both stock and cash, about 25% of the Zuckerberg darling’s total coffers in 2011. Compared with the $35 million that Yahoo! spent on Flickr, a rival photo-share network, Facebook’s romantically large gesture took many tech experts aback, striking them as exorbitant and groundless. Zuckerberg has clarified that such a grand purchase is highly unlikely to occur again, and he is more or less a genius, so my bet is that Facebook’s top dog foresaw buying Instagram as a shrewd move for the long haul.

One extremely important Instagram issue continues to hold the tech community rapt: the fate of the application’s cloud status. Run on Amazon Web Service’s EC2 Compute Cloud, Instagram definitely ranks as one of cloud computing’s most successful and exemplary products. Will Facebook nevertheless decide to refit its infrastructure into their own offices? Only time can tell.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Comics
Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

Digital Twin And The End Of The Dreaded Product Recall

Digital Twin And The End Of The Dreaded Product Recall

The Digital Twin  How smart factories and connected assets in the emerging Industrial IoT era along with the automation of machine learning and advancement of artificial intelligence can dramatically change the manufacturing process and put an end to the dreaded product recalls in the future. In recent news, Samsung Electronics Co. has initiated a global…

Three Challenges of Network Deployment in Hyperconverged Infrastructure for Private Cloud

Three Challenges of Network Deployment in Hyperconverged Infrastructure for Private Cloud

Hyperconverged Infrastructure In this article, we’ll explore three challenges that are associated with network deployment in a hyperconverged private cloud environment, and then we’ll consider several methods to overcome those challenges. The Main Challenge: Bring Your Own (Physical) Network Some of the main challenges of deploying a hyperconverged infrastructure software solution in a data center are the diverse physical…

Two 2017 Trends From A Galaxy Far, Far Away

Two 2017 Trends From A Galaxy Far, Far Away

Reaching For The Stars People who know me know that I’m a huge Star Wars fan. I recently had the opportunity to see Rogue One: A Star Wars Story. While I won’t give any spoilers away for the few who haven’t seen the movie yet, I do want to mention a couple of trends from…

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

Four Recurring Revenue Imperatives

Four Recurring Revenue Imperatives

Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight the importance of responding to, and cherishing customer interactions. Technology and competitive advantage influence the final two. If you’re part of the movement towards recurring…

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Once upon a time, only a select few companies like Google and Salesforce possessed the knowledge and expertise to operate efficient cloud infrastructure and applications. Organizations patronizing those companies benefitted with apps that offered new benefits in flexibility, scalability and cost effectiveness. These days, the sharp division between cloud and on-premises infrastructure…

5 Things To Consider About Your Next Enterprise Sharing Solution

5 Things To Consider About Your Next Enterprise Sharing Solution

Enterprise File Sharing Solution Businesses have varying file sharing needs. Large, multi-regional businesses need to synchronize folders across a large number of sites, whereas small businesses may only need to support a handful of users in a single site. Construction or advertising firms require sharing and collaboration with very large (several Gigabytes) files. Financial services…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…