The Lighter Side Of The Cloud – Defriend
The Lighter Side Of The Cloud – Encryption
The Lighter Side Of The Cloud – Company Strategy

Will Google’s G-Drive Turbo Charge the Consumer Cloud?

Will Google’s G-Drive Turbo Charge the Consumer Cloud?

The rumors on Google’s cloud storage solution – G Drive is back, after a couple of years of hiatus. Leaks based on the screenshots reveled here and here point to a service with a 5 GB free storage to be launched in the middle of April. Google is already venturing big into the cloud computing space with launch of Google Music and Google Play. Will this revolutionize the consumer cloud market?

While Dropbox, Apple iCloud, Microsoft Skydrive and other cloud providers have increased their user base, the amount of cloud usage (both in number of users and amount of data shared) is a drop in bucket compared to the total amount of data created by the 2 billion PC consumers across the world. Microsoft’s Skydrive provides 25 GB of free storage and promises to integrate the product deeply with OS file system in Windows 8. But it has not managed to create a significant impact on the market.

Can Google get the cloud storage right? While Google’s G-Drive will be an interesting addition to the cloud computing mix, I do not think it will greatly influence the market due to the following reasons.

  1. It is a little late in the game. While there were rumors since 2006 about the G-Drive nothing much materialized in the past 6 years. That has enabled its competitors to get a significant footing. Give the lack of interoperability between the cloud storage platforms, it will be hard for it to get a big flock of new users.

  2. The storage provided is too little. The rumors range from 2GB to 5GB of free storage. That is small compared to what Microsoft Skydrive offers. Given the amount of photos, music and documents we hold in our PCs, even 5GB is too small to be meaningful.

  3. Lack of platform ownership. Apple’s iCloud has made it very easy to sync data in Mountain Lion and iOS, and Microsoft is doing the same in Windows Phone Mango and Windows 8. However, Google doesn’t have a desktop platform and would have to rely mainly on Android’s user base to build traction. This might make its offering inferior to both Apple and Microsoft.

  4. Lack of great cloud apps. This is a problem that affects not just Google, but the entire consumer cloud computing market. While Google docs and Microsoft Office 365 has brought some level of cloud based document usage, they are still significantly inferior compared to their desktop alternatives. People still need desktop applications such as Photoshop, Autodesk, Indesign, Microsoft Office that have no significant cloud rivals.

  5. Bandwidth. While it is great to talk about LTE and 4G, the ground reality is that bandwidth provided by most big network providers suck. This makes it very expensive and time consuming to move big files around. For some time to come, consumers will be forced to store majority of their files in their PC while deciding on the important ones to be stored in the cloud.

  6. Platform fragmentation. For consumers in the world, the current desktop platform options are only PC and the Mac, with most choosing one platform or the other. However, with the increased competition and lack of standards in the cloud stage we will see further fragmentation in the storage market. This will put off most ordinary users from joining the game. Most users prefer simplicity and are against change.

In summary, I see Google drive as an interesting option to the consumers, but do not see it disrupting the consumer cloud market in any significant way.

By Balaji Viswanathan

Balaji

Balaji Viswanathan is the founder of Agni Innovation Labs that helps startups and small businesses with their marketing and tech strategy. He has a Masters in Computer Science from the University of Maryland and has been blogging for the past 7 years on technology and business related topics.

3 Responses to Will Google’s G-Drive Turbo Charge the Consumer Cloud?

  1. “The storage provided is too little. The rumors range from 2GB to 5GB of free storage. That is small compared to what Microsoft Skydrive offers. Given the amount of photos, music and documents we hold in our PCs, even 5GB is too small to be meaningful.”
     
    For Google even a Free 50 GB Is Not too generous.

  2.  @lenberMy sarcasm filter is not working. Is this comment intended to be genuine or sarcastic? ;-)

  3.  @lenberMy sarcasm filter is not working. Is this comment intended to be genuine or sarcastic? ;-)

Recent

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

The Lighter Side Of The Cloud – Due Diligence

The Lighter Side Of The Cloud – Due Diligence

By David Fletcher Please support our comics by sharing, licensing or visiting our cloud sponsors (Below). Your support goes a long way in allowing us to continue to produce our lighthearted comics each week.   About Latest Posts BalajiBalaji Viswanathan is the founder of Agni Innovation Labs that helps startups and small businesses with their…

Popular

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and…

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. So much, in fact, that you’re probably getting sick of hearing about it. Here are some interesting facts you might not know about big data via The Visual Capitalist: Big Data got its start in the…

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype Skype is the most popular cloud-based VOIP service. Since being bought out by Microsoft for $8.5 billion in 2011 the company has grown to more than 300 million users and now accounts for 34% of all international calls. Some people don’t want to use Skype though. Reports of…

Cloud Infographic – The Future (IoT)

Cloud Infographic – The Future (IoT)

The Future (IoT) By the year 2020, it is being predicted that 40 to 80 billion connected devices will be in use. The Internet of Things or IoT will transform your business and home in many truly unbelievable ways. The types of products and services that we can expect to see in the next decade…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

Sponsored Posts

Skin Based Technology – The Intelligent Tattoo

Skin Based Technology – The Intelligent Tattoo

The Intelligent Tattoo I’ve got you under my skin: the rise of the intelligent tattoo As the Internet of Everything expands its reach to embrace many new areas of life, the race continues to develop more robust and accessible tools. Wearables are being whittled down from clunky watches to smart clothes and wrist bands, but…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising