Will Google’s G-Drive Turbo Charge the Consumer Cloud?

Will Google’s G-Drive Turbo Charge the Consumer Cloud?

The rumors on Google’s cloud storage solution – G Drive is back, after a couple of years of hiatus. Leaks based on the screenshots reveled here and here point to a service with a 5 GB free storage to be launched in the middle of April. Google is already venturing big into the cloud computing space with launch of Google Music and Google Play. Will this revolutionize the consumer cloud market?

While Dropbox, Apple iCloud, Microsoft Skydrive and other cloud providers have increased their user base, the amount of cloud usage (both in number of users and amount of data shared) is a drop in bucket compared to the total amount of data created by the 2 billion PC consumers across the world. Microsoft’s Skydrive provides 25 GB of free storage and promises to integrate the product deeply with OS file system in Windows 8. But it has not managed to create a significant impact on the market.

Can Google get the cloud storage right? While Google’s G-Drive will be an interesting addition to the cloud computing mix, I do not think it will greatly influence the market due to the following reasons.

  1. It is a little late in the game. While there were rumors since 2006 about the G-Drive nothing much materialized in the past 6 years. That has enabled its competitors to get a significant footing. Give the lack of interoperability between the cloud storage platforms, it will be hard for it to get a big flock of new users.

  2. The storage provided is too little. The rumors range from 2GB to 5GB of free storage. That is small compared to what Microsoft Skydrive offers. Given the amount of photos, music and documents we hold in our PCs, even 5GB is too small to be meaningful.

  3. Lack of platform ownership. Apple’s iCloud has made it very easy to sync data in Mountain Lion and iOS, and Microsoft is doing the same in Windows Phone Mango and Windows 8. However, Google doesn’t have a desktop platform and would have to rely mainly on Android’s user base to build traction. This might make its offering inferior to both Apple and Microsoft.

  4. Lack of great cloud apps. This is a problem that affects not just Google, but the entire consumer cloud computing market. While Google docs and Microsoft Office 365 has brought some level of cloud based document usage, they are still significantly inferior compared to their desktop alternatives. People still need desktop applications such as Photoshop, Autodesk, Indesign, Microsoft Office that have no significant cloud rivals.

  5. Bandwidth. While it is great to talk about LTE and 4G, the ground reality is that bandwidth provided by most big network providers suck. This makes it very expensive and time consuming to move big files around. For some time to come, consumers will be forced to store majority of their files in their PC while deciding on the important ones to be stored in the cloud.

  6. Platform fragmentation. For consumers in the world, the current desktop platform options are only PC and the Mac, with most choosing one platform or the other. However, with the increased competition and lack of standards in the cloud stage we will see further fragmentation in the storage market. This will put off most ordinary users from joining the game. Most users prefer simplicity and are against change.

In summary, I see Google drive as an interesting option to the consumers, but do not see it disrupting the consumer cloud market in any significant way.

By Balaji Viswanathan

Sorry, comments are closed for this post.

Comic
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

What Futuristic Tech Will You See In Your Lifetime?

What Futuristic Tech Will You See In Your Lifetime?

Futuristic Tech The world and what people can do is increasingly being driven by technology. It has already shaped the world we live in, but over the next few decades it is set to shape the world in ways that we can barely imagine. There have already been some great leaps in IoT technology recently,…

The Lighter Side Of The Cloud – Hiding Spots

The Lighter Side Of The Cloud – Hiding Spots

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Exploiting AI and Blockchain Technology

Fintech Exploiting AI and Blockchain Technology

AI and Blockchain Technology The field of artificial intelligence (AI) had progressed rapidly in the last ten years, though first recognized in the 1950s. From autonomous motor vehicles to digital personal assistants, the technology is making its way into a variety of industries, enabling better task automation, language processing, and data analytics. But more recently,…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

4 Different Types of Attacks – Understanding the “Insider Threat”

4 Different Types of Attacks – Understanding the “Insider Threat”

Understanding the “Insider Threat”  The revelations that last month’s Sony hack was likely caused by a disgruntled former employee have put a renewed spotlight on the insider threat. The insider threat first received attention after Edward Snowden began to release all sorts of confidential information regarding national security. While many called him a hero, what…

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

CIOs Must Transform IT The emergence of the Cloud and its three delivery models of Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS) has dramatically impacted and forever changed the delivery of IT services. Cloud services have pierced the veil of IT by challenging traditional method’s dominance…

Do Small Businesses Need Cloud Storage Service?

Do Small Businesses Need Cloud Storage Service?

Cloud Storage Services Not using cloud storage for your business yet? Cloud storage provides small businesses like yours with several advantages. Start using one now and look forward to the following benefits: Easy back-up of files According to Practicalecommerce, it provides small businesses with a way to back up their documents and files. No need…

The Future Of Cybersecurity

The Future Of Cybersecurity

The Future of Cybersecurity In 2013, President Obama issued an Executive Order to protect critical infrastructure by establishing baseline security standards. One year later, the government announced the cybersecurity framework, a voluntary how-to guide to strengthen cybersecurity and meanwhile, the Senate Intelligence Committee voted to approve the Cybersecurity Information Sharing Act (CISA), moving it one…

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Chances are if you’re working for a startup or smaller company, you don’t have a robust IT department. You’d be lucky to even have a couple IT specialists. It’s not that smaller companies are ignoring the value and importance of IT, but with limited resources, they can’t afford to focus on anything…

5 Surprising Ways Cloud Computing Is Changing Education

5 Surprising Ways Cloud Computing Is Changing Education

Cloud Computing Education The benefits of cloud computing are being recognized in businesses and institutions across the board, with almost 90 percent of organizations currently using some kind of cloud-based application. The immediate benefits of cloud computing are obvious: cloud-based applications reduce infrastructure and IT costs, increase accessibility, enable collaboration, and allow organizations more flexibility…