Christmas For The Cloud Comes In June

Christmas For The Cloud Comes In June

Christmas For the Cloud Comes in June

Break out your naughty-or-nice list! Bake those cookies, and pour a complementary glass of milk. Structure 2012, one of the most important gatherings of the year, nigh on holiday, for true cloud cognoscenti. And once you arrive at the event in San Francisco, being held this year from June 20-21, don’t be surprised if your eyes catch passing glances of DropBox elves or iCloud Kris Kringles.

For the fifth year, the Structure cloud conference has been produced by GigaOM, the online news network heralded for its coverage of emergent technologies and the shifting sands of contemporary media. The world’s leading cloud organizations regularly send fleets’ worth of representatives each year, including Netflix, Intel, Microsoft, and Box. Sponsoring the event are some of the most significant companies of any industry, such as Dell, Cisco, and IBM.

Two more words you might have for me: who cares? No one of any great importance, obviously. Only Satya Nadella, the president of Servers and Tools Business at Microsoft, responsible for Windows Azure and “Microsoft’s enterprise transformation into the cloud.” Derek Collison might indicate some interest as well; he was just the CTO and Chief Architect of the Cloud Division at VMWare. Oh yes, I don’t want to leave out Debra Chrapathy, who may just make an appearance at the conference. She’s only the Chief Information Officer for Zynga. But Structure’s no big whoop. Clearly.

So perhaps I’ve succeeded in persuading you that some fairly important people care about Structure. A rundown of the some of the schedule sessions to be held this year might further pique your interest. “New Foundations: Building a SaaS On Top of Paas” will consider the worthy question: “Has anyone built a big company on PaaS? Can it be done?”

Learn about what Microsoft is “thinking about big data relative to its cloud offerings” in a session led by Mr. Nadella. This year’s Structure will also host LaunchPad, which uplifts some of the leading cloud computing startups. Finalists of the event will enjoy a Startup Bootcamp to groom them for long-term cloud excellence. Not bad for just a couple of days in San Francisco.

True, with a registration cost of $1500, the majority of people interested will be priced out from the conference. But although attendance at Structure may not be possible this year, keeping the conference on your radar is a shrewd move. Monitoring the experts involved is a surefire way to gauge who’s who in cloud, and to foreshadow the movers and shakers in cloud computing that are sure to make news throughout the year. Even the seminar breakdowns provide fodder to challenge your understanding of cloud and can be an impetus to your own research on topics relevant to Structure 2012, like Node.js, Zynga’s infrastructure, and IBM Watson.

Bottom line: If I’ve riled you up about Structure, either in excitement of its existence or annoyance with its four-figure entry fee, it’s time to pat yourself on the back. Congratulations: you’re already an unwitting yet in-the-know cloud insider. You’ll attend structure this year, alright — in philosophy and in spirit.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Comic
HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Four Recurring Revenue Imperatives

Four Recurring Revenue Imperatives

Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight the importance of responding to, and cherishing customer interactions. Technology and competitive advantage influence the final two. If you’re part of the movement towards recurring…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

There is a Difference – So Stop Comparing We are all familiar with the old saying “That’s like comparing apples to oranges” and though we learned this lesson during our early years we somehow seem to discount this idiom when discussing the Cloud. Specifically, IT buyers often feel justified when comparing the cost of a…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

Security: Avoiding A Hatton Garden-Style Data Center Heist

Security: Avoiding A Hatton Garden-Style Data Center Heist

Data Center Protection In April 2015, one of the world’s biggest jewelry heists occurred at the Hatton Garden Safe Deposit Company in London. Posing as workmen, the criminals entered the building through a lift shaft and cut through a 50cm-thick concrete wall with an industrial power drill. Once inside, the criminals had free and unlimited…

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…

The Internet of Things – Redefining The Digital World As We Know It

The Internet of Things – Redefining The Digital World As We Know It

Redefining The Digital World According to Internet World Stats (June 30th, 2015), no fewer than 3.2 billion people across the world now use the internet in one way or another. This means an incredible amount of data sharing through the utilization of API’s, Cloud platforms and inevitably the world of connected Things. The Internet of Things is a…

Three Factors For Choosing Your Long-term Cloud Strategy

Three Factors For Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…

Cloud Infographic: The Future of File Storage

Cloud Infographic: The Future of File Storage

 The Future of File Storage A multi-billion dollar market Data storage has been readily increasing for decades. In 1989, an 8MB Macintosh Portable was top of the range; in 2006, the Dell Inspiron 6400 became available, boasting 160GB; and now, we have the ‘Next Generation’ MacBook Pro with 256GB of storage built in. But, of course,…

4 Industries Being Transformed By The Internet of Things

4 Industries Being Transformed By The Internet of Things

Compelling IoT Industries Every year, more and more media organizations race to predict the trends that will come to shape the online landscape over the next twelve months. Many of these are wild and outlandish and should be consumed with a pinch of salt, yet others stand out for their sober and well-researched judgements. Online…

Big Data’s Significant Role In Fintech

Big Data’s Significant Role In Fintech

Data Banking Fintech covers a range of financial fields such as retail banking, investments, and lending and thanks to the mobile and internet innovations of late is a thriving sector. Offering improvements which drive customer satisfaction and education in an area previously inscrutable and dictated by gigantic inflexible corporations, fintech is helping put the power…

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Multi-Instance vs. Multi-Tenant The cloud is part of everything we do. It’s always there backing up our data, pictures, and videos. To many, the cloud is considered to be a newer technology. However, cloud services actually got their start in the late 90s when large companies used it as a way to centralize computing, storage,…

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Business Intelligence (BI) Software  How does your company track its data? It’s a valuable resource—so much so that it’s known as Business Intelligence, or BI. But using it, integrating it into your daily processes, that can be significantly difficult. That’s why there’s software to help. But when it comes to software, there are lots of…

Cukes and the Cloud

Cukes and the Cloud

The Cloud, through bringing vast processing power to bear inexpensively, is enabling artificial intelligence. But, don’t think Skynet and the Terminator. Think cucumbers! Artificial Intelligence (A.I.) conjures up the images of vast cool intellects bent on our destruction or at best ignoring us the way we ignore ants. Reality is a lot different and much…

Ransomware’s Great Lessons

Ransomware’s Great Lessons

Ransomware The vision is chilling. It’s another busy day. An employee arrives and logs on to the network only to be confronted by a locked screen displaying a simple message: “Your files have been captured and encrypted. To release them, you must pay.” Ransomware has grown recently to become one of the primary threats to…