Christmas For The Cloud Comes In June

Christmas For The Cloud Comes In June

Christmas For the Cloud Comes in June

Break out your naughty-or-nice list! Bake those cookies, and pour a complementary glass of milk. Structure 2012, one of the most important gatherings of the year, nigh on holiday, for true cloud cognoscenti. And once you arrive at the event in San Francisco, being held this year from June 20-21, don’t be surprised if your eyes catch passing glances of DropBox elves or iCloud Kris Kringles.

For the fifth year, the Structure cloud conference has been produced by GigaOM, the online news network heralded for its coverage of emergent technologies and the shifting sands of contemporary media. The world’s leading cloud organizations regularly send fleets’ worth of representatives each year, including Netflix, Intel, Microsoft, and Box. Sponsoring the event are some of the most significant companies of any industry, such as Dell, Cisco, and IBM.

Two more words you might have for me: who cares? No one of any great importance, obviously. Only Satya Nadella, the president of Servers and Tools Business at Microsoft, responsible for Windows Azure and “Microsoft’s enterprise transformation into the cloud.” Derek Collison might indicate some interest as well; he was just the CTO and Chief Architect of the Cloud Division at VMWare. Oh yes, I don’t want to leave out Debra Chrapathy, who may just make an appearance at the conference. She’s only the Chief Information Officer for Zynga. But Structure’s no big whoop. Clearly.

So perhaps I’ve succeeded in persuading you that some fairly important people care about Structure. A rundown of the some of the schedule sessions to be held this year might further pique your interest. “New Foundations: Building a SaaS On Top of Paas” will consider the worthy question: “Has anyone built a big company on PaaS? Can it be done?”

Learn about what Microsoft is “thinking about big data relative to its cloud offerings” in a session led by Mr. Nadella. This year’s Structure will also host LaunchPad, which uplifts some of the leading cloud computing startups. Finalists of the event will enjoy a Startup Bootcamp to groom them for long-term cloud excellence. Not bad for just a couple of days in San Francisco.

True, with a registration cost of $1500, the majority of people interested will be priced out from the conference. But although attendance at Structure may not be possible this year, keeping the conference on your radar is a shrewd move. Monitoring the experts involved is a surefire way to gauge who’s who in cloud, and to foreshadow the movers and shakers in cloud computing that are sure to make news throughout the year. Even the seminar breakdowns provide fodder to challenge your understanding of cloud and can be an impetus to your own research on topics relevant to Structure 2012, like Node.js, Zynga’s infrastructure, and IBM Watson.

Bottom line: If I’ve riled you up about Structure, either in excitement of its existence or annoyance with its four-figure entry fee, it’s time to pat yourself on the back. Congratulations: you’re already an unwitting yet in-the-know cloud insider. You’ll attend structure this year, alright — in philosophy and in spirit.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Who’s Ready For The Cloud, And Can Deliver!

Who’s Ready For The Cloud, And Can Deliver!

Cloud Ready In my article last month, I discussed how the managed service provider (MSP) industry has been continuously urged to embrace the cloud, but in the end, could they? I answered the questions by describing several impediments and challenges that I believe are preventing MSPs from generating significant revenue and successfully fulfilling their client’s…

Did You Know That There Is A Real SHIELD?

Did You Know That There Is A Real SHIELD?

The Real Shield You cannot make this up. The ODNI (Office of the Director of National Intelligence), an Act of Congress and a European Commission special “working group” known as Article 29 are all involved. Blame it on Edward Snowden. The Europeans are “concerned” (meaning: terrified) about the privacy protections surrounding any of their data…

Hoarders And Data Collectors:  On The Brink Of Unmanageability

Hoarders And Data Collectors: On The Brink Of Unmanageability

Hoarders and Data Collectors In our physical world, hoarders are deemed “out of control” when they collect too much.  Surely the same analogy applies in our online world.  When providers collect realms of data from us, it seems they lose control of that too?  In the last months it’s not just the frequency of data…

5 Companies That Took On The Small Business Cloud – And Lost

5 Companies That Took On The Small Business Cloud – And Lost

5 Companies That Took On The Small Business Cloud The growth of cloud based business support systems has been staggering, and while some major software houses have quickly positioned themselves as forerunners in the move to the Cloud, there are several high-flying companies that have so far failed to provide small businesses with the level…

Even Companies With A “Cloud First” Strategy Have Lingering Security Concerns

Even Companies With A “Cloud First” Strategy Have Lingering Security Concerns

Lingering Security Concerns Considering the cost and time-to-market advantages of SaaS applications in particular, it’s no surprise that companies are looking to the cloud to meet their business objectives. But what happens when a ‘cloud first’ company must also put security and compliance first? In a recent Bitglass survey report from a cloud access security…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor