Cloud Can Do Anything – But Can It Do Better?

Cloud Can Do Anything – But Can It Do Better?

Forbes Magazine, typically an exponent of the cloud computing movement, recently questioned the trend in an article whose title goes straight for the jugular. Such a critical consideration of cloud and its import is in due order. As the piece points out, the geeks and techies of the world hold the real key to cloud computing, its history, and its ethos. Businesses and the general public have received at best, so far, a facsimile of this key — a feeling of connection to and usefulness of cloud, without responsibility for its origin and its future. But these people obviously lack the technical acumen or the sense of history to make an effective contribution to cloud computing, detractors may whine. I respectfully disagree. For the sustainability of cloud as a palpable entity, not merely an intriguing notion in a fanboy’s eye, everyone must participate in what cloud computing means, and why it matters.

One reason cited for why cloud computing’s relevance has seemingly waned is its similarity to electricity: a powerful yet ubiquitous property whose presence has seeped in everywhere, to a democratizing effect. Since we all have electricity, we’re all equal in an electrical regard. In the same vein, cloud computing wields increasing power to level the playing field between big businesses and SMBs, read-it-first tech obsessives and Joe Schmoes who’ll stumble onto iCloud. However, cloud computing as an equalizer doesn’t necessarily translate into the cloud as shrewd tool of progress. This is where cloud computing and electricity understandably differ. The latter has had more than a century of both streamlining and diversification, while the newbie cloud hasn’t yet grown completely into its full potential to both fuel IT equality and spark business strategy.

But cloud computing can undoubtedly mature into such fruition. Its propensity to improve how connected we are to our devices, documents, and digital forays is redefining the concept of being “plugged in.” With the cloud, networking is a state of mind engaged with through every product owned. Obviously cloud is emerging as a noteworthy condenser of time and labor as well. And the idea of “customer intimacy,” as pointed out by the Forbes piece, is also a major tenet and pioneering quality in which cloud is becoming an undisputed king.

What will nurture the cloud, helping to foster such hope for its future? In my view, it will be an emphasis on cloud computing as togetherness. Those of us who concentrate on how well it can unite us will help to push cloud computing into its capacity to bond us.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Comics
What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

DDoS Attacks October 21st, 2016 went into the annals of Internet history for the large scale Distributed Denial of Service (DDoS) attacks that made popular Internet properties like Twitter, SoundCloud, Spotify and Box inaccessible to many users in the US. The DDoS attack happened in three waves targeting DNS service provider Dyn, resulting in a total of about…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises The surface costs might give you pause, but the cost of diminishing your differentiators is far greater. Will a shift to the cloud save you money? Potential savings are historically the main business driver cited when companies move to the cloud, but it shouldn’t be viewed as a cost-saving exercise. There…

3 Keys To Keeping Your Online Data Accessible

3 Keys To Keeping Your Online Data Accessible

Online Data Data storage is often a real headache for businesses. Additionally, the shift to the cloud in response to storage challenges has caused security teams to struggle to reorient, leaving 49 percent of organizations doubting their experts’ ability to adapt. Even so, decision makers should not put off moving from old legacy systems to…

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud Cloud computing is more than just another storage tier. Imagine if you’re able to scale up 10x just to handle seasonal volumes or rely on a true disaster-recovery solution without upfront capital. Although the pay-as-you-go pricing model of cloud computing makes it a noticeable expense, it’s the only solution for many…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…