Customers And The Cloud: What Has It Done For Them Lately?

Customers and the Cloud: What Has It Done for Them Lately?

Too often, in my opinion, does the conversation on cloud computing circle around the gurus on the top and the fanboys that chase their coattails. Cloud is no different than any other technological revolution in that it provides a nurturing forum for otherwise outcast yet knowledgeable nerds to unite in esoteric discourse. But people, the nerds aren’t alone in purchasing cloud product. They don’t even comprise the majority of cloud consumption. That distinction falls to that lowly, knowledge-challenged, directionless and impressionable flock of sheep known as the general public. Sheep they may be, isn’t it high time we acknowledge their baas?

After all, these customers have been making use of the cloud unawares for years now. Or has the cloud been making use of their silent, unwitting participation? Gmail and Facebook made no active show of introducing themselves as “cloudy.” They elided that “techy,” too-smart-for-’em detail. Such cloud-enabled products, to be fair, boasted much to be attracted to; their being subtly forced upon the masses was a mutually desired occurrence. Now that more of the general public has awoken to the news of the cloud, do they refuse to push the cloud away? Heavens, no. Cloud computing’s simplicity and velocity come quite close to justifying the subterfuge of its introduction.

I have another bone to pick with the cloud gurus and fanboys. I’m writing to advocate for the customers whom they influence. The average consumer no longer writes off the term “cloud computing” as just some geek’s drug-induced daydream amid the cirrus. But as previously distracting diction loses impact, inflammatory fear tactics have replaced it. I’m talking about the too-popular narrative of “cloud as security risk.” The most noteworthy services and products in the cloud now tout state-of-the-art measures to protect data. And should such a service ever close on a consumer, she’s always had ample time to retrieve or relocate her data. I don’t mean to claim that cloud security is no longer a spicy subject. I simply believe that our community should encourage consumers to take it with a grain of salt.

Bottom line: why can’t the consumers and the cloud cognoscenti collaborate? We have all submitted to cloud’s authority. It’s challenged our perspective on data’s nature. Trying to abstain from it would mean living beneath a rock. But living in intellectual animosity between one another is an equally hard place.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Comics
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

DDoS Attacks October 21st, 2016 went into the annals of Internet history for the large scale Distributed Denial of Service (DDoS) attacks that made popular Internet properties like Twitter, SoundCloud, Spotify and Box inaccessible to many users in the US. The DDoS attack happened in three waves targeting DNS service provider Dyn, resulting in a total of about…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud Cloud computing is more than just another storage tier. Imagine if you’re able to scale up 10x just to handle seasonal volumes or rely on a true disaster-recovery solution without upfront capital. Although the pay-as-you-go pricing model of cloud computing makes it a noticeable expense, it’s the only solution for many…

Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and brand, but the decisions you make have direct impact on the company’s business outcomes for…

Cloud Services Providers – Learning To Keep The Lights On

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

Through the Looking Glass: 2017 Tech and Security Industry Predictions

Through the Looking Glass: 2017 Tech and Security Industry Predictions

2017 Tech and Security Industry Predictions As we close out 2016, which didn’t start off very well for tech IPOs, momentum and performance has increased in the second half, and I believe that will continue well into 2017. M&A activity will also increase as many of the incumbents will realize that they need to inject…

7 Common Cloud Security Missteps

7 Common Cloud Security Missteps

Cloud Security Missteps Cloud computing remains shrouded in mystery for the average American. The most common sentiment is, “It’s not secure.” Few realize how many cloud applications they access every day: Facebook, Gmail, Uber, Evernote, Venmo, and the list goes on and on… People flock to cloud services for convenient solutions to everyday tasks. They…