Customers And The Cloud: What Has It Done For Them Lately?

Customers and the Cloud: What Has It Done for Them Lately?

Too often, in my opinion, does the conversation on cloud computing circle around the gurus on the top and the fanboys that chase their coattails. Cloud is no different than any other technological revolution in that it provides a nurturing forum for otherwise outcast yet knowledgeable nerds to unite in esoteric discourse. But people, the nerds aren’t alone in purchasing cloud product. They don’t even comprise the majority of cloud consumption. That distinction falls to that lowly, knowledge-challenged, directionless and impressionable flock of sheep known as the general public. Sheep they may be, isn’t it high time we acknowledge their baas?

After all, these customers have been making use of the cloud unawares for years now. Or has the cloud been making use of their silent, unwitting participation? Gmail and Facebook made no active show of introducing themselves as “cloudy.” They elided that “techy,” too-smart-for-‘em detail. Such cloud-enabled products, to be fair, boasted much to be attracted to; their being subtly forced upon the masses was a mutually desired occurrence. Now that more of the general public has awoken to the news of the cloud, do they refuse to push the cloud away? Heavens, no. Cloud computing’s simplicity and velocity come quite close to justifying the subterfuge of its introduction.

I have another bone to pick with the cloud gurus and fanboys. I’m writing to advocate for the customers whom they influence. The average consumer no longer writes off the term “cloud computing” as just some geek’s drug-induced daydream amid the cirrus. But as previously distracting diction loses impact, inflammatory fear tactics have replaced it. I’m talking about the too-popular narrative of “cloud as security risk.” The most noteworthy services and products in the cloud now tout state-of-the-art measures to protect data. And should such a service ever close on a consumer, she’s always had ample time to retrieve or relocate her data. I don’t mean to claim that cloud security is no longer a spicy subject. I simply believe that our community should encourage consumers to take it with a grain of salt.

Bottom line: why can’t the consumers and the cloud cognoscenti collaborate? We have all submitted to cloud’s authority. It’s challenged our perspective on data’s nature. Trying to abstain from it would mean living beneath a rock. But living in intellectual animosity between one another is an equally hard place.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.


At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.


Top Viral Impact

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at…

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and store data. The…

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

CloudTweaks Writers & Contributors

Featured Sponsors

Salesforce Service Cloud: Air Traffic Control For Your Customer

Salesforce Service Cloud: Air Traffic Control For Your Customer

Salesforce Service Cloud One of the greatest benefits of the increasingly reliable and ubiquitous state of cloud technology is the removal of business silos and the consolidation of information flow, both in-house and on the road. This is of particular importance to the many different types of professionals whose work involves customer relationship management (CRM).…

2015 Advertising Opportunities - Find Out More!

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.


CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter