The Lighter Side Of The Cloud – Storage Space
The Lighter Side Of The Cloud – Private Cloud
The Lighter Side Of The Cloud – Saving Space

Customers And The Cloud: What Has It Done For Them Lately?

Customers and the Cloud: What Has It Done for Them Lately?

Too often, in my opinion, does the conversation on cloud computing circle around the gurus on the top and the fanboys that chase their coattails. Cloud is no different than any other technological revolution in that it provides a nurturing forum for otherwise outcast yet knowledgeable nerds to unite in esoteric discourse. But people, the nerds aren’t alone in purchasing cloud product. They don’t even comprise the majority of cloud consumption. That distinction falls to that lowly, knowledge-challenged, directionless and impressionable flock of sheep known as the general public. Sheep they may be, isn’t it high time we acknowledge their baas?

After all, these customers have been making use of the cloud unawares for years now. Or has the cloud been making use of their silent, unwitting participation? Gmail and Facebook made no active show of introducing themselves as “cloudy.” They elided that “techy,” too-smart-for-‘em detail. Such cloud-enabled products, to be fair, boasted much to be attracted to; their being subtly forced upon the masses was a mutually desired occurrence. Now that more of the general public has awoken to the news of the cloud, do they refuse to push the cloud away? Heavens, no. Cloud computing’s simplicity and velocity come quite close to justifying the subterfuge of its introduction.

I have another bone to pick with the cloud gurus and fanboys. I’m writing to advocate for the customers whom they influence. The average consumer no longer writes off the term “cloud computing” as just some geek’s drug-induced daydream amid the cirrus. But as previously distracting diction loses impact, inflammatory fear tactics have replaced it. I’m talking about the too-popular narrative of “cloud as security risk.” The most noteworthy services and products in the cloud now tout state-of-the-art measures to protect data. And should such a service ever close on a consumer, she’s always had ample time to retrieve or relocate her data. I don’t mean to claim that cloud security is no longer a spicy subject. I simply believe that our community should encourage consumers to take it with a grain of salt.

Bottom line: why can’t the consumers and the cloud cognoscenti collaborate? We have all submitted to cloud’s authority. It’s challenged our perspective on data’s nature. Trying to abstain from it would mean living beneath a rock. But living in intellectual animosity between one another is an equally hard place.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.

Recent

Improving Safety On The Digital Highway

Improving Safety On The Digital Highway

Digital Highway Safety When it comes to transportation, safety is highly consequential. From educational programs to legal penalties, safety is principle to the way that travel is spoken about and acted upon. But what about digital travel? Although user files are hardly as important as users themselves, they often contain sensitive information. As cloud computing’s momentum…

From AOL To Twitch: A Decade Of Big Data Hacks

From AOL To Twitch: A Decade Of Big Data Hacks

A Decade Of Big Data Hacks The idea of hacking has been around forever. Popular in science-fiction films for decades, hacks have now become a reality for many people who engage in basic activities online. Here is a look at a list ten years in the making, a decade of hacks year-to-year. Included is an…

Popular

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most Cloud computing is rapidly revolutionizing the way we do business. Instead of being a blurry buzzword, it has become a facet of everyday life. Most people may not quite understand how the cloud works, but electricity is quite difficult to fathom as well. Anyway, regardless of…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Sponsored Posts

Skin Based Technology – The Intelligent Tattoo

Skin Based Technology – The Intelligent Tattoo

The Intelligent Tattoo I’ve got you under my skin: the rise of the intelligent tattoo As the Internet of Everything expands its reach to embrace many new areas of life, the race continues to develop more robust and accessible tools. Wearables are being whittled down from clunky watches to smart clothes and wrist bands, but…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising