Four Reasons Why Google Drive Will Not Kill Dropbox

Four Reasons Why Google Drive Will Not Kill Dropbox

Now that Google has entered the cloud storage market with the long-awaited Google Drive, will it kill Dropbox and other cloud computing services? This is a hot topic in Dropbox forums and elsewhere in the cloud computing world. Here is what one forum poster said, as quoted in CIO magazine:

“Google Drive is going to devastate Dropbox. I hate to say it, Google being the big, bad corporate machine and all, but Dropbox is going to [hemorrhage] users unless they dramatically lower their prices (which could even require being bought up).”

One has to say that the pricing is quite attractive (much like Microsoft Skydrive) and most target users already have Google accounts, which will make the switch pain-free.  Thus, Google apparently already has an advantage over the competition. However, I have some experience working for such big software companies, and here is what I believe:Google Driveis going to kill Dropbox, just as Knol killed Wikipedia, Wave killed instant messaging, Google+ killed Facebook and Google Offers killed Groupon. None of those threats mattered, and it is quite likely the same will be repeated here.

Here are the reasons why:

  • Just because Google has mastered search doesn’t mean it can rule everything in technology – I have just illustrated its successes in other areas in the previous paragraph. Also, as the experiences ofIBM, HP and later Microsoft have shown, it is very hard for a big corporation to compete with a startup moving with full momentum. Every organization has a certain core competence. I would argue that a company such as Dropbox has better core strength in this segment than Google.
  • For Dropbox, cloud storage is their bread and butter, and they will do everything possible to cling on to their advantage. Google, on the other hand, does not depend on this for its bottom line and might not consider it such a priority as Dropbox.
  • Google has proven to be fickle in their handling of many services that are not core to their interests. Last year they put an end to ten of their services in one fell swoop, including Buzz, which was barely a few months old. What is the guarantee that they will not close Google Drive within a year? As an enterprise user, you just have to pray that Larry doesn’t change his mind, as he did with other services. Sure, Dropbox could also go kaput, but I would put the odds of Google closing G-Drive higher than Dropbox going belly up, based on the last 3–4 years of observing both the enterprises. This uncertainty could prevent many users from migrating.
  • Concerns about too much data being stored in Google. When Google arrived, many tech users were relieved that they no longer had to live in the hegemony of Microsoft. So, they readily bought the “don’t be evil” part and used anything “Google”. However, its reputation since then has taken a beating, and a few high-volume, professional users have concerns about storing too much data with one company. This segment could be big enough to sustain Dropbox for some time to come, even if mainstream users defect.

So, don’t bet on the death of Dropbox just yet.

By Balaji Viswanathan

Sorry, comments are closed for this post.

Comic
Cukes and the Cloud

Cukes and the Cloud

The Cloud, through bringing vast processing power to bear inexpensively, is enabling artificial intelligence. But, don’t think Skynet and the Terminator. Think cucumbers! Artificial Intelligence (A.I.) conjures up the images of vast cool intellects bent on our destruction or at best ignoring us the way we ignore ants. Reality is a lot different and much…

Ransomware’s Great Lessons

Ransomware’s Great Lessons

Ransomware The vision is chilling. It’s another busy day. An employee arrives and logs on to the network only to be confronted by a locked screen displaying a simple message: “Your files have been captured and encrypted. To release them, you must pay.” Ransomware has grown recently to become one of the primary threats to…

InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Five-part series details companies to watch across five essential technology sectors SAN FRANCISCO, Sept. 27, 2016 /PRNewswire/ — InformationWeek released its list of “125 Vendors to Watch” in 2017. Selected by InformationWeek’s expert editorial team, the companies listed fall into one of five key themes: infrastructure, security, cloud, data management and…

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Connected Vehicles From cars to combines, the IoT market potential of connected vehicles is so expansive that it will even eclipse that of the mobile phone. Connected personal vehicles will be the final link in a fully connected IoT ecosystem. This is an incredibly important moment to capitalize on given how much time people spend…

Embedded Sensors and the Wearable Personal Cloud

Embedded Sensors and the Wearable Personal Cloud

The Wearable Personal Cloud Wearable tech is one avenue of technology that’s encouraging cloud connections and getting us all onto interconnected networks, and with the continued miniaturization and advancement of computing the types of wearable tech are always expanding and providing us with new opportunities. A few years ago, smartwatches were rather clunky devices with…

Cloud Services Providers – Learning To Keep The Lights On

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

Three Ways To Secure The Enterprise Cloud

Three Ways To Secure The Enterprise Cloud

Secure The Enterprise Cloud Data is moving to the cloud. It is moving quickly and in enormous volumes. As this trend continues, more enterprise data will reside in the cloud and organizations will be faced with the challenge of entrusting even their most sensitive and critical data to a different security environment that comes with using…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Five Cloud Questions Every CIO Needs To Know How To Answer

Five Cloud Questions Every CIO Needs To Know How To Answer

The Hot Seat Five cloud questions every CIO needs to know how to answer The cloud is a powerful thing, but here in the CloudTweaks community, we already know that. The challenge we have is validating the value it brings to today’s enterprise. Below, let’s review five questions we need to be ready to address…

The Business of Security: Avoiding Risks

The Business of Security: Avoiding Risks

The Business of Security Security is one of those IT concerns that aren’t problematic until disaster strikes. It might be tomorrow, it could be next week or next year. The fact is that poor security leaves businesses wide open for data loss and theft. News outlets just skim the surface, but hackers cost business up…

Explosive Growth Of Data-Driven Marketing

Explosive Growth Of Data-Driven Marketing

Data-Driven Marketing There is an absolute endless amount of data that is being accumulated, dissected, analyzed with the important bits extracted and used for a number of purposes. With the amount of data in the world has already reached into multiple zettabytes annually. A Zettabyte is one million petabytes or one thousand exabytes. With data…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs

Cloud Computing And SMEs SMEs (Small/Medium Sized Enterprises) make up the bulk of businesses today. Most cloud based applications created today are geared toward the SME market. Accounting, Storage, Backup services are just a few of them. According to the European Commission, cloud based technology could help 80% of organisations reduce costs by 10-20%. This infographic provided…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…