How The Cloud Broker Can Help Your Business

How The Cloud Broker Can Help Your Business

The dictionary defines a “broker” as “a person who functions as an intermediary between two or more parties in negotiating agreements, bargains, or the like.” Almost all of us, at some point in our lives, have utilized the services of a broker. From renting apartments to trading stocks, the role of the broker in facilitating transactions is common. Even nations are not unfamiliar with this term, with the United States having “brokered” peace between Egypt and Israel after the Yom Kippur War in 1973. Now, it seems, cloud computing is also experiencing this phenomenon.

The role of cloud brokering is not new. Back in 2009, IT research giant Gartner had released a report predicting the rise of the phenomenon. “With the evolution of cloud computing, one inescapable reality continues to surface, and that is, as with service-oriented architecture before it, the fact that cloud computing promotes the idea of continuous proliferation of services,” Daryl Plummer, managing vice president and Chief Gartner Fellow had commented. “Unfortunately, using services created by others and ensuring that they’ll work – not only separately, but also together – are complicated tasks, rife with data integration issues, integrity problems and the need for relationship management. Hence the role of brokers to add value to services and to deliver new services built and delivered on top of old services.”

Now, this definitely seems to be a service that can add value. Though the cloud computing industry is still very much in the growth phase, it is no longer a field where a few big players rule the roost. Every other day you hear of some new startup receiving funding (see: Cloud Computing Startups Raise Big Money: UPDATE 11), and if you are a business stakeholder, some of these startups may have products that are just right for you. The problem is how to find them with their limited visibility? It’s not only in matching requirements to capabilities that cloud brokers can add value; they can help you get the best deal for your money.

In fact, as David Linthicum wrote in InfoWorld, cloud brokers can adopt two different roles – active and passive. While an active cloud broker “may provide dynamic access to different cloud providers based on cost and performance data, and they could use different cloud providers at different times, based on what best serves their clients,” passive brokers operate mainly by providing information about the best options for a client.

Cloud brokering has also been mentioned earlier on CloudTweaks. From cloud brokers’ ability to combine private and public clouds into relevant hybrid clouds (see: Outsourcing Hyper-Hybrid Cloud Integration New Way To Go ) to Verizon’s acquisition of CloudSwitch last year (see: What Does Verizon Expect from the CloudSwitch Acquisition?), readers are not alien to the concept.

With the emergence of a greater variety of cloud computing providers and accompanying services, one can expect the number of cloud brokers to increase substantially. However, a client will have to be careful about potential conflicts of interest and ensure that the broker is not taking money from both parties in order to secure a deal.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts souryaSourya Biswas is a…

Cloud Infographic – Cyber Security And The New Frontier

Cloud Infographic – Cyber Security And The New Frontier

Cyber Security: The New Frontier The security environment of the 21st century is constantly evolving, and it’s difficult to predict where the next threats and dangers will come from. But one thing is clear: the ever-expanding frontier of digital space will continue to present firms and governments with security challenges. From politically-motivated Denial-of-Service attacks to…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Featured Sponsors

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop The mannequin in the store window stares blankly ahead as shoppers look at the clothes it is dressed in and contemplate a purchase. One shopper makes some comments. “It’s nice. I wonder if they have my size.” Another takes a few steps inside the store to see where these particular clothes might…

Sponsors

What To Do When You’ve Outgrown Your Basic Business Software

What To Do When You’ve Outgrown Your Basic Business Software

What To Do When You’ve Outgrown Your Basic Business Software You know that feeling. You have multiple business products that aren’t communicating, meaning your employees are doing more work, uploading redundant data into different systems. The software is sluggish and can’t be accessed via browser. You’re paying per user, which is starting to get painful.…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter