How To Get Your Cloud Business Started

How To Get Your Cloud Business Started

New cloud computing opportunities and limitless cloud benefits for all industries lead to a continuously increasing and changing cloud market. In order for new businesses to succeed, they have to come up with business ideas that put them in the user’s top of mind. So, there are some steps to follow in order to get your cloud business started and to make it successful.

Establish your business niche

Even though there are cloud solutions for almost any industry you can think of, more cloud advantages are yet to be discovered. If you are looking for success in the highly competitive market of cloud you need to come up with something brand new. Carefully choose a niche you want to develop for your cloud services. It can be an industry that has not been exploited yet or it can be a revolutionary solution that will definitely improve people’s life or work. Also, it has to be something you have great expertise on, so search for a good team of professionals to get the business started.

Your business niche can be either technological or geographical. If you have a cloud solution that fits a certain geographical region, you have more chances for your business to become successful.

Seek for new opportunities for cloud services

So, you established the niche you want to start your business. Then it’s time to expand your opportunities for cloud services. Because most of the real users of cloud are not cloud professionals, but customers at all IT knowledge levels, try to research for new opportunities to expand your services. Make it possible for your cloud service to be used by IT departments, CEO-s, business users, developers.

Develop a long term social media plan

You had a good cloud business idea and you found ways to reach all kinds of customers. Now, your cloud business should go online. And this should be one of your priorities if you want your business to expand. So, after you established your audience, try to think where you can find them in the online world. Many IT professionals are on Twitter and by using the right hashtags, you can reach the right people or news you are looking for. LinkedIn is another great choice for expanding your professional network and contact people with the same expertise as yours and is also a good opportunity to make your services known and place yourself as a thought leader in the industry.

Don’t forget about writing a blog. It is the best solution to give more details about the services your business is offering or express your opinions about latest trends. These are just some examples of how online networks could help you to develop your business, but there are many other solutions.

Organize/ attend offline events

Conferences and webinars are another solution to interact with cloud professionals and to be in touch with latest new in the industry. Either you attend or organize these kind of events, the online promotion should not be missing and there are plenty of ways you can do this. Live blogging or Twitter updates using the specific hashtag for an event are only some of the ideas.

Credentials

Credibility is very important in this industry. There is not enough for you to make promises; people want to be sure that you can offer what you promise. Do you have happy customers? Ask them for a testimonial and update it on your website. This will bring new customers interested in your business’ solution.

My final advice is not to make these steps one at a time but try to make them work all at once. You can’t organize or attend events if you are not connected with people in the industry. So it is important and necessary to coordinate all these activities if you want your cloud business to be successful. Now it is time to get your cloud business started!

By Rick Blaisdell/ Ricks Cloud

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Once upon a time, only a select few companies like Google and Salesforce possessed the knowledge and expertise to operate efficient cloud infrastructure and applications. Organizations patronizing those companies benefitted with apps that offered new benefits in flexibility, scalability and cost effectiveness. These days, the sharp division between cloud and on-premises infrastructure…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Lavabit, Edward Snowden and the Legal Battle For Privacy

Lavabit, Edward Snowden and the Legal Battle For Privacy

The Legal Battle For Privacy In early June 2013, Edward Snowden made headlines around the world when he leaked information about the National Security Agency (NSA) collecting the phone records of tens of millions of Americans. It was a dramatic story. Snowden flew to Hong Kong and then Russia to avoid deportation to the US,…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…