Rumors In Cloud: What A Tangled Web We’ve Woven

Rumors in Cloud: What a Tangled Web We’ve Woven

As our community has witnessed cloud’s rise to headliner, we have also failed to dispel certain rumors that could hinder its acceptance. Incorrect information merely hampers the progress cloud computing could make as the IT phenomenon it is. A couple ideas in particular stand out to me right now, hackneyed and trotted out too often.

The first misconception: “private cloud is too pricey for rookies.” The rhetoric of public versus private colors many sectors of society: education, class, government, and onward. It holds that “public” connotes less of something provided for more, and “private” the exact opposite: more of it for less of us. This diction does not necessarily hold water in the cloud computing conversation. True, public cloud and its “pay-as-you-go” construction does appear to cost less. Yet delivery from a private cloud can actually beat the public option in spendthrift efficiency, in the same way that buying groceries and eating in costs less, in the long run, than eating out nightly. Newbies to the cloud will need to take into serious account such details as business size, data protection, and compliance concerns, beyond just pricing of service, to determine and strategize between public and private cloud.

Another contentious thought: “In the pool of cloud computing, you ought first to dip in your toes.” My recommendation: cannonball instead. The mere consideration of cloud computing is an essential gesture toward rendering a business more efficient, flexible, and technologically empowered. But the consideration remains just that — an opening gesture — and cloud’s true assets will remain untapped until the business leaps into the fray wholeheartedly. 2010s-era IT is unprecedentedly demanding: today’s enterprises must contend with data consumption that can explode or slim down by the day, the costs of addressing such techy heave-ho, and similar iterations of a faster-paced landscape. Cloud, when bravely, completely embraced, can equip a company with a full array of applications required to truncate demand for human employees (liberating them to be of greater use elsewhere) within mere hours. And managing these applications is made a cinch these days with enormous progress in OS systems. In short, going the whole hog on cloud can have you saying “hooray” much more quickly.

We all have a stake in clarifying cloud. Without transparency, such myths will distract attention away from the deeper concerns that deserve bigger recognition: namely, the global failure to address redundancy in all clouds, public and private alike. (More on this issue to come, next week.)

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.
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