The LG Cloud Service: LG’s Take On Cloud Storage Come Streaming

The LG Cloud Service: LG’s Take On Cloud Storage Come Streaming

South Korean giant LG electronics has just spilled the beans over its native Cloud-based streaming service bearing the simplistic (and rather unimaginative) name LG Cloud. The service, still in its beta mode of operation, is set to empower users with the provision to share and stream content effortlessly across a multitude of (supposedly LG) devices.

The service design philosophy is centered around what LG describes as the “three screens approach”. The terminology is a vivid indicator of the fact that the service has been tailored to encompass the three core genres of products – Android-based LG smartphones, LG smart TVs and personal computers.

The service has arrived in the form of separate applications, each for Google Play on the Android, a Smartworld app on the LG Televisions and a conventional LG desktop software client package for personal computers. Once in place, the apps will be able to share immersive data content between each of the host devices. Snap shots residing on a smartphone, for instance, will be rendered viewable on a personal computer effortlessly via the said Cloud service. Similarly, content uploaded from a PC will be almost simultaneously available on the TV and smartphone.

The underlying technology, the aboriginal LG Cloud, offers a definite edge to its consumers, because digital content uploaded via LG’s service can later be streamed directly to the host devices from the Cloud. Other Cloud services characteristically require content to be downloaded prior to viewing. Even the recently launched Google Drive service allows for only the most minuscule of files (simple .txt for example), to be viewed on the Cloud without the requirement of being downloaded first. The LG Cloud, on the other hand, eliminates the surplus time spent otherwise waiting for such downloads.

LG has accomplished this feat owing to its Real-time Streaming Transcoding Technology. The technology alleviates the need to install sophisticated codecs or converters on user-end devices. The all important data re-formatting and conversion takes place in the Cloud itself in an astounding real-time scenario. Within the technology lies the provision of appropriate compression schemes for the three mediums, such that high-definition content hosted, say, on an LG TV, can be squeezed down during the transfer so as to guard against the cellular carrier data volume limits.

Another utterly attractive aspect of the service is the inclusion of a jaw-dropping, six-month, 50 GB of free storage for the ever-loyal LG customers (those with an LG smart TV, that is). For regular users there is the usual 5 GB offering, as is the case with other Cloud service providers.

A definite downside of the service is its brand exclusivity. The service is limited to LG-branded TVs (and probably LG android smartphones, although that remains unverified at the time of writing). Nevertheless, those with several devices in the LG family can make the most of this service.

By Humayun Shahid

About Humayun

With degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan's leading engineering university. The author has an inclination towards incorporating quality user experience design in smartphone and web applications.

View All Articles

Sorry, comments are closed for this post.

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. Forrester has defined big data as “Technologies and techniques that make capturing value from data at an extreme scale economical.” The key word here is economical. If the costs of extracting, processing, and making use…

Cloud Infographic: IoT For Automotive Deconstructed

Cloud Infographic: IoT For Automotive Deconstructed

IoT For Automotive Deconstructed The IoT automotive industry is moving rapidly with many exciting growth opportunities available. We’ve written about some of the risks and benefits as well as some of the players involved. One thing for certain as that the auto industry is starting to take notice and we can expect the implementation of a…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most Cloud computing is rapidly revolutionizing the way we do business. Instead of being a blurry buzzword, it has become a facet of everyday life. Most people may not quite understand how the cloud works, but electricity is quite difficult to fathom as well. Anyway, regardless of…

Three Factors for Choosing Your Long-term Cloud Strategy

Three Factors for Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Five Cloud Questions Every CIO Needs To Know How To Answer

Five Cloud Questions Every CIO Needs To Know How To Answer

The Hot Seat Five cloud questions every CIO needs to know how to answer The cloud is a powerful thing, but here in the CloudTweaks community, we already know that. The challenge we have is validating the value it brings to today’s enterprise. Below, let’s review five questions we need to be ready to address…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Cloud Infographic – The Data Scientist

Cloud Infographic – The Data Scientist

Data Scientist Report The amount of data in our world has been exploding in recent years. Managing big data has become an integral part of many businesses, generating billions of dollars of competitive innovations, productivity and job growth. Forecasting where the big data industry is going has become vital to corporate strategy. Enter the Data…