June 1, 2012

Can The SaaS Help A Marketing Professional?

By Jeff Norman

Cloud Marketing Professional

“Absolutely!” is the answer to this article’s titular question. Cloud computing’s natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why.

Selection of services is one of the primary advantages of the cloud to marketing professionals. Many cloud products allow prospective parties to test-drive them before committing financially via nifty free trials, inviting you to sample them and gauge their appropriateness for your particular marketing aims. Much of these professionals’ affairs involving data can also be completed in increments (mining it for relevant info, integrating it with larger documents) can be executed in the cloud outside of the often expensive 9-to-5 schedule, which can be an economical move.

Because using the cloud doesn’t involve having to buy into hardware or software, you remain independent of any contracts. Not having to fret over the precise figure of storage required to maintain every shred of data is another bonus here, in that cloud computing can be scaled up or down in a pay-as-you-go platform, a move which does away with having to spend an exorbitant amount on an initial infrastructure.

The cloud also fosters intrinsic and efficient collaboration between fellow professionals or members of a marketing team. Handling a multifaceted campaign is thus made much simpler, as information in the cloud can be disseminated faster and with less fuss. As long as each client has access to a solid connection to the Internet and cloud-accessible equipment, she can take part in this collaborative spirit. Communal storage proves to be another key value of the cloud. This entails a complete severing of the necessity of purchasing pricey data protection infrastructure to safeguard important documents. With the cloud, your data can be stored in a location accessible only by staff granted the requisite permission.

But perhaps the greatest advantage of cloud for the marketing set is the seamless transition from CapEx (capital expenditure: fixed assets, machinery, etc.) to OpEx (operational expenditure: rent, wages, machinery maintenance, etc.) that it readily allows. Economically, this switch can divert more monetary resources toward the flashier sector of a marketing strategy, namely the campaigns that will earn that desired return on investment. And this capacity to launch better campaigns more quickly equalizes smaller marketing teams with their larger and ostensibly better equipped counterparts.

By Jeff Norman

Jeff Norman

Derek Pilling

Diversify for Success: The Multi-Cloud Advantage

What is Multi-Cloud? For good reason there is a lot of discussion about multi-cloud among [...]
Read more
Randy

2024 Cloud Security Trends: Navigating the Evolving Landscape of Protection and Backup

2024 Cloud Security Trends Cloud protection and backup trends in 2024 are evolving rapidly, influenced [...]
Read more
Rahul Subramanyam

Episode 18: Fixing AWS: The CloudFix Story 

Fixing AWS: The CloudFix Story A conversation with Rahul Subramanyam. CEO at CloudFix, and CTO [...]
Read more
Wealth Management Software Solutions - ServiceNow

Leading Online Savings and Wealth Management Services

Financial wealth management services (Updated: 06/29/2022) Many want to live in abundance, but very few [...]
Read more
Frank Suglia

Forecasting Cloud Trends in 2024

The past few years have rapidly accelerated cloud adoption and impacted the overall IT landscape. [...]
Read more
David Dymko

Episode 17: Diving deep into Kubernetes

Working with virtual machines and or Kubernetes A conversation with David Dymko, Director of Engineering [...]
Read more

SPONSOR PARTNER

Explore top-tier education with exclusive savings on online courses from MIT, Oxford, and Harvard through our e-learning sponsor. Elevate your career with world-class knowledge. Start now!
© 2024 CloudTweaks. All rights reserved.