Cloud Helps Europe's Small Biz Smash The Economy

Cloud Helps Europe’s Small Biz Smash the Economy

The tribulation of the European economy has sunk dramatically enough to warrant the front page of even American financial headlines. Yet in the face of such widespread woe has arisen a new population of pliable SMEs, or small- or medium-sized enterprises, throughout the continent. Cloud computing has reinvigorated the SME set, particularly those with a small staff, with its simplicity of use, speedy implementation, and a cost-effective scalability that makes traditional server solutions seem arthritic and old hat. Cloud is also reducing their costs of operation by an attractive range — by up to 20% according to surveys appearing in a recent Guardian article.

This boon in cloud’s popularity with the small business set contrasts with the regulatory difficulties for which Europe has become infamous. Privacy laws and country-to-country restrictions have coupled with lingering concerns regarding data protection to retard the process of integrating cloud into European business by two years, according to the piece.

This optimism in Europe’s SMEs must stem from a firm belief in cloud’s propensity to elevate the scale of their presence and effectiveness to those of the continent’s larger and more powerful enterprises. Cloud’s benefits democratize the business landscape and beef up peewee business endeavors. Europe’s stubborn frigidity regarding cloud will inevitably thaw in the face of its SME’s craving for the technology.

Yet the benefits of cloud, which outweigh Europe’s leery treatment of it, do not benefit the SMEs alone. As the Guardian article explains, “Small businesses are the lifeblood of Europe’s economic engine,” comprising two-thirds of Europe’s private sector. If cloud can potentially improve two-thirds of Europe’s business power, the economy as a whole cannot help but regain health massively.

Doubters and detractors are encouraged to watch this short CNN interview with Microsoft International president Jean-Philippe Courtois, who clarifies better than anyone the precise reasons why Europe needs cloud yesterday. Titled “How the ‘Cloud’ Could Save Europe,” Courtois coolly states that: “SMEs need only pay a few euros a month to use cloud services and be visible on the Web, be more efficient, and compete with big global players. This makes change particularly in countries where recession is pretty tough. [Europe’s] concept of the single market needs to grow into a single digital market [via cloud computing], where you can make goods, products, and services flow across boundaries in a secure way, with one common policy across Europe. That will help Europe compete with Asia.” To outline: recovery from tough economic recession, the chance to play catch-up with the Asian market, for just a few monthly euros? ‘Nuff said.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos Enjoy our weekly comics provided by our talented cartoonists. By David Fletcher About Latest Posts Jeff NormanJeff Norman is a freelance writer currently based in New York City. He’s moved into writing about cloud computing from substantial work in culture and the arts. He earned his…

The Education Revolution: Cloud In The Classroom

The Education Revolution: Cloud In The Classroom

The Education Revolution: Cloud In The Classroom With the back-to-school season now upon us, parents, students and teachers everywhere are once again struggling with the perpetual challenge of making kids job-ready in a high-speed and fast-changing environment. There is little doubt in anyone’s mind that information technology plays a central role in all areas of life…

Cloud Infographic – Big Data Survey: What Are The Trends?

Cloud Infographic – Big Data Survey: What Are The Trends?

Jaspersoft Big Data Survey Shows Rise in Commitment to Projects and Decline in Confusion Nearly 1,600 Jaspersoft Community Members Participate in Second Jaspersoft Big Data Survey San Francisco, February 4, 2014 – Jaspersoft, the Intelligence Inside applications and business processes, today shared results from its Big Data Survey. Nearly 1,600 Jaspersoft community members responded to…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Featured Sponsors

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop The mannequin in the store window stares blankly ahead as shoppers look at the clothes it is dressed in and contemplate a purchase. One shopper makes some comments. “It’s nice. I wonder if they have my size.” Another takes a few steps inside the store to see where these particular clothes might…

Sponsors

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter