Cloud Helps Europe's Small Biz Smash The Economy

Cloud Helps Europe’s Small Biz Smash the Economy

The tribulation of the European economy has sunk dramatically enough to warrant the front page of even American financial headlines. Yet in the face of such widespread woe has arisen a new population of pliable SMEs, or small- or medium-sized enterprises, throughout the continent. Cloud computing has reinvigorated the SME set, particularly those with a small staff, with its simplicity of use, speedy implementation, and a cost-effective scalability that makes traditional server solutions seem arthritic and old hat. Cloud is also reducing their costs of operation by an attractive range — by up to 20% according to surveys appearing in a recent Guardian article.

This boon in cloud’s popularity with the small business set contrasts with the regulatory difficulties for which Europe has become infamous. Privacy laws and country-to-country restrictions have coupled with lingering concerns regarding data protection to retard the process of integrating cloud into European business by two years, according to the piece.

This optimism in Europe’s SMEs must stem from a firm belief in cloud’s propensity to elevate the scale of their presence and effectiveness to those of the continent’s larger and more powerful enterprises. Cloud’s benefits democratize the business landscape and beef up peewee business endeavors. Europe’s stubborn frigidity regarding cloud will inevitably thaw in the face of its SME’s craving for the technology.

Yet the benefits of cloud, which outweigh Europe’s leery treatment of it, do not benefit the SMEs alone. As the Guardian article explains, “Small businesses are the lifeblood of Europe’s economic engine,” comprising two-thirds of Europe’s private sector. If cloud can potentially improve two-thirds of Europe’s business power, the economy as a whole cannot help but regain health massively.

Doubters and detractors are encouraged to watch this short CNN interview with Microsoft International president Jean-Philippe Courtois, who clarifies better than anyone the precise reasons why Europe needs cloud yesterday. Titled “How the ‘Cloud’ Could Save Europe,” Courtois coolly states that: “SMEs need only pay a few euros a month to use cloud services and be visible on the Web, be more efficient, and compete with big global players. This makes change particularly in countries where recession is pretty tough. [Europe’s] concept of the single market needs to grow into a single digital market [via cloud computing], where you can make goods, products, and services flow across boundaries in a secure way, with one common policy across Europe. That will help Europe compete with Asia.” To outline: recovery from tough economic recession, the chance to play catch-up with the Asian market, for just a few monthly euros? ‘Nuff said.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most Cloud computing is rapidly revolutionizing the way we do business. Instead of being a blurry buzzword, it has become a facet of everyday life. Most people may not quite understand how the cloud works, but electricity is quite difficult to fathom as well. Anyway, regardless of…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and…



Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7

Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.


CloudTweaks Media
Phone: 1 (212) 763-0021

Branded Content Programs