GDrive: Driving In The Right Direction?
Technology has yet again touched new horizons. Google has launched its new GDrive into the market, and mixed results have precipitated in the cloud computing world. To start off, Google docs has been among Google’s primary and most effective cloud computing services, but the need for GDrive evolved because of the ravaging competitors who brutally came onto the scene with brilliant, user-friendly interfaces.
Among GDrive’s greatest strengths is the fact that it can successfully be integrated with Google docs and Google apps. This gives Google an edge over most of its competitors, because it makes cloud storage easier. In contrast, file conversion is needed for few types of files. This makes GDrive a less attractive product as compared to other competitors for the average consumer, who tends to opt for an easy-to-use product. Popular rivals of GDrive such as Dropbox have made it extremely easy for users to upload files in the shortest possible time.
Moving on to security, cloud computing has to win its users’ hearts by providing them with the firm belief that their files will be secure. If a browser alerts its user about a fault in the website’s security certificate, there is a strong chance that the website is not secure. GDrive has no such issues, and here cloud storage is much safer and more reliable.
Perhaps one of the greatest drawbacks of cloud computing is that large files are difficult to move around. This nuisance clings to GDrive as it clings to other cloud computing services. On the other hand, having revolutionized the business world with Google docs, Google will feel obliged to try it’s luck with GDrive.
Another strategy adopted by Google to win over customers, is that it has increased the amount of available free storage to 5 GB. This is more than double the storage capacity provided by most other cloud storage service providers. But this is a well-worn strategy, and may not be sufficient to lure many customers to GDrive.
Even though GDrive has brought with it some new features, it still lacks innovation. Other products such as Dropbox have established strong roots in this volatile market, and are more mature than GDrive in the cloud computing world. Being an infant on a well-established cloud computing stage will not help GDrive, and it will have to come up with radical ideas to divert users toward its services.
By Haris Smith
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