Microsoft’s Plans for Cloud Computing Influence: Incubating Startups

Microsoft’s Plans for Cloud Computing Influence: Incubating Startups

For a long time now, Microsoft’s selling proposition has been to make Windows and Office users customers for life. There’s an even chance that if you were a Windows 3.1 user years ago, you are a Windows 7 user today. Of course, there are many who have shifted allegiance to the Mac, but compared to the hundreds of millions who still sign on to a Windows machine every day, that number is disproportionately small. If you combine this with the user base of Microsoft office, and there are Office users on platforms other than Windows, and it’s easy to see why Larry Ellison of Oracle had once declared, “Bill Gates is the pope of the personal computer industry. He decides who’s going to build.”

However, unlike desktop computing, Microsoft faces stiff resistance in the world of cloud computing. Therefore, it has taken several steps, both evolutionary and revolutionary, to ensure it occupies a leading position in this field. This has included making its ever-popular Office suite available on the cloud (See: Microsoft Office 365 – Reviewed In Plain English), as well as offering products for free (See: Microsoft’s Biggest Client, or Just a PR Stunt? – Part II). Now, Microsoft has announced plans to influence (and get influenced by) the next generation of cloud computing innovation by incubating startups in four countries.

This incubation program, called Accelerator for Windows Azure, has been launched simultaneously in Beijing (China), Bangalore (India), Tel Aviv (Israel) and Seattle (US). As for the choice of locations, here are my thoughts. China and India are obviously the marketplaces of the future, and cloud computing developments in both these countries have been extensively covered by me (See: Cloud Computing and India, Emerging Superstars of the 21st Century and Cloud Valley: China’s Cloud Computing Initiative and the Man behind It). Israel is a hotbed of high-tech innovation, and Seattle, as any cloud computing industry professional in the US knows, has one of the largest concentration of cloud companies, with its low electricity rates being a prime driver.
“The startups will have access to our resources such as BizSpark programme and $60,000 in Azure credit through BizSpark Plus programme to take advantage of the cloud,” Microsoft India (R&D) Managing Director Amit Chatterjee told reporters. “The startups will have the benefit of mentorship and coaching from successful entrepreneurs, leading venture capitalists and industry leaders. We are also partnering with industry mentors to provide start-ups with the support they need to innovate and become successful businesses.”

Startups are very important in a dynamic field like cloud computing, and it’s not unusual that the likes of Microsoft and Rackspace (See: Why is Rackspace targeting Startups?) are paying them extra attention. With Microsoft’s support, we can expect something special from the startups being incubated.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

2 Responses to Microsoft’s Plans for Cloud Computing Influence: Incubating Startups

  1. Incubation program such as these will certainly help Microsoft in gaining their much desired supremacy in cloud and equally beneficial for startups. SoftLayer also introduced a similar program where they provided their compute infrastructure on subsidized rate and free in some cases for new entrants. 

  2. Incubation program such as these will certainly help Microsoft in gaining their much desired supremacy in cloud and equally beneficial for startups. SoftLayer also introduced a similar program where they provided their compute infrastructure on subsidized rate and free in some cases for new entrants. 

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

CONNECT TO THE CLOUD

 

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021