The Lighter Side Of The Cloud – Accountability
The Lighter Side Of The Cloud – Day 5
The Lighter Side Of The Cloud –  Size Matters
The Lighter Side Of The Cloud – Lost
The Lighter Side Of The Cloud – Kicked Off

What The HECK Is The Uppernet From Verizon?!

What the HECK is the Uppernet from Verizon?!

Been watching television lately? If so, the odds are more or less strong that you’ve come across yet another of Verizon’s slickly produced commercials, touting the grandeur of a superhero action movie, boldly hailing the company’s latest venture, the “Uppernet,” in all capital letters. Impressive, Grandiose, Important: the three words that immediately entered my head once the storm of a commercial subsided. But another descriptor — one that could potentially harm Verizon’s aims — surfaced as well: Confusing.

“Our cloud is not soft and fluffy,” says an authoritative baritone to open the ad. The camera runs down endless hallways of data servers, and presents angles of infrared cornea scans, showing how Verizon’s cloud is based on “combating the latest security threats.” “Scalable as far as the mind can see,” it is finally revealed that the Uppernet is “the cloud that the other clouds look up to.”

The idea of the “Uppernet” seems one meant to visually and conceptually transcend the idea of the Internet. It allows customers to scale above the World Wide Web and escape its limitations. Unfortunately, the commercial spends far too much time exampling the power of this cloud without relating what specifically it can offer to its presumable target audience: business professionals looking for a leg up over peers.

From my investigation, the “Uppernet” is overall an effective branding strategy for the cloud solution platform offered by Verizon Wireless. Some context on Verizon’s cloud history helps to correctly locate all things “Uppernet” in the IT conversation.

It was recently announced that the telecom juggernaut had partnered with two stalwarts in the cloud, EMC Corp. and Terremark. Verizon actually acquired the latter company back in April for $1.4 billion, attempting to position itself as the top brand name in cloud services and infrastructure management. Quietly yet strategically, Verizon has sought to shift shape into a major force in the cloud landscape, with the Uppernet as the ultimate fuel source in this rebranding push.

Exploring Verizon’s Uppernet webpage reveals a method to the slight madness in the advertising. The company is in truth targeting not only business-minded cloud pros, but also those in the industries of government, healthcare, and education. Verizon attempts to lure newbies into the cloud conversation with CloudSwitch, designed for a “seamless” integration into the computing programming. And right off the bat, visitors encounter an easy-to-follow article on securing data in the cloud.

The brawny, polished Uppernet’s intent is to bait viewers and pique their interest into Verizon’s cunning cloud blueprint. Verizon hasn’t yet saturated the market with this strategy, but I’ll look for this to change incrementally as the summer sizzles forward.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

One Response to What The HECK Is The Uppernet From Verizon?!

  1. I also found the commercial very confusing since the main focus of the ad does not revolve on the product itself.  You need to research first and find out what the commercial truly means.

Recent

Mobile Connectivity Rises – 24 Billion Networked Devices By 2019

Mobile Connectivity Rises – 24 Billion Networked Devices By 2019

Mobile Connectivity Rises Mobile Technologies such as BYOD, Wearable Technology and Internet of Things are the cornerstone to strong cloud computing adoption and will continue to be the case as the number of connected devices continue to climb. In May 2015, Cisco released the complete VNI Global IP Traffic Forecast, 2014 – 2019. Global highlights…

9 Pitfalls of Providing Cloud-Based Online Government Services

9 Pitfalls of Providing Cloud-Based Online Government Services

Cloud-Based Online Government Services Pitfalls When the US government designed the Affordable Care Act, a key part of the program was to encourage enrollment through the Healthcare.gov website. This online service was supposed to make it easier for citizens to learn about the ACA, compare their health insurance options, and take full advantage of this…

IOT, Intelligent Sensors, And The Change That Is Coming…

IOT, Intelligent Sensors, And The Change That Is Coming…

Intelligent Sensors And The Future What is or isn’t connected: In the end, that is the internet of things. They, the things, represent stuff that has been around for the past 30 years. It was only recently that we have developed a way to consistently connect those devices. Despite the increasing awareness of IoT, it…

Popular Archives

The History Of Back-Ups

The History Of Back-Ups

The History of Back-Ups There’s no doubt about it – we are spoilt. With external hard-drives, CDs, USB memory sticks, SD cards, online storage and multiple devices with vast memories we can save, access and back up our data more easily and more efficiently than ever before. (Image Source: Maxim Yurin, SoftLogica)  It’s not always been…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

Sponsors

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising