Cloud Computing Champions Wimbledon Tennis Tournament

Cloud Computing Champions Wimbledon Tennis Tournament

The All England Lawn Tennis Club serves as host to the Wimbledon Tennis Championships, considered by many as third only to the Olympics and World Cup in terms of athletic prestige. Celebrities, dignitaries, and luminaries in myriad disciplines annually frequent the event; their presence indicates the massive respect and worldwide popularity that Wimbledon attracts. Such high regard has naturally spilled over into the World Wide Web and produces a once-yearly Internet sensation. But the watchword here is “once-yearly.”

Outside of the two weeks of Wimbledon championship action, in late June and early July, the eponymous website may receive at most half a million unique visits. Yet that figure skyrocketed to 50 million hits during the 2011 Wimbledon fortnight, a potentially frightening growth in demand on a website that insiders refer to as spikiness.

Indeed, the Wimbledon tennis competition easily qualifies as a textbook case study in how to manage a spiky uptick in demand for trustworthy storage and power in computing. Though every website covets massive traffic, too much of it can drown servers and send inexperienced IT staff heading for the hills. Yet spikiness can also generate revenue and increased visibility when properly channeled.

Enter cloud computing to save the day and protect websites from sudden surges in demand. Cloud’s scalability can equip a website with servers, bandwidth, and storage space to accommodate rapid growth or dearth in attention from visitors. This additional computing power can be purchased a la carte, allowing cloud users to attain only the extra space that they need, without wasting resources on unused storage.

To capitalize on spikiness, and to not be capsized by it, Wimbledon enlisted IBM’s SmartCloud technology. The BBC reports that the servers powering Wimbledon’s own sizable piece of the cloud in fact reside stateside, in North Carolina.

Though Wimbledon’s impressive needs for cloud space will likely consume the majority of the servers’ capacity during the two-week tournament, the All England Lawn Tennis Club can actually relinquish that power, at the tournament’s conclusion, for use by other Events with a Capital E, such as the U.S. Open.

Managing IBM SmartCloud’s use at this year’s Wimbledon are program executives Doug Clark and Alan Flack. These experts have also spearheaded a new initiative for Wimbledon’s web presence this year — a sister channel for the main site, Live @ Wimbledon, consecrated to provide online fans with direct video footage and real-time score tracking from the hottest matches of any given competition day.

As the cloud is now revealing its aptitude for the star-studded tennis championship steeped in history, we can expect a more dynamic relationship between the computing revolution and major competitive contests in the future. Olympics, anyone?

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Red Hat Offers Container Native Persistent Storage for Linux Containers

Red Hat Offers Container Native Persistent Storage for Linux Containers

Red Hat Offers Container Storage Latest Red Hat Gluster Storage release enables greater agility and efficiency for OpenShift developers deploying application containers in production SAN FRANCISCO – RED HAT SUMMIT – June 28, 2016 – Red Hat, Inc. (NYSE: RHT), the world’s leading provider of open source solutions, today announced new storage innovations designed to enable developers to…

Dismissal Of Class Action Lawsuit A Setback For Internet Privacy

Dismissal Of Class Action Lawsuit A Setback For Internet Privacy

A Setback For Internet Privacy On Monday the Third U.S. Circuit Court of Appeals (a federal appeals court) unanimously dismissed a class action lawsuit by parents of children under the age of 13 who had used Nickelodeon’s websites against Google and Viacom (which owns the Nickelodeon websites). This was a result of litigation beginning in…

Controversial Chinese Cybersecurity Law Under Review Again

Controversial Chinese Cybersecurity Law Under Review Again

Cybersecurity Law BEIJING. The National People’s Congress, the equivalence of the Chinese Parliament, moved forward in drafting a second version of a controversial cybersecurity law first introduced almost a year ago. This means the law is thought to be closer to passing and will bring greater censorship for both foreign and domestic citizens and businesses.…

Personal Account of Google CEO Compromised

Personal Account of Google CEO Compromised

Personal Account Compromised The security of our information online, whether it’s our banking details, emails or personal information, is important. Hackers pose a very real threat to our privacy when there are vulnerabilities in the security of the services we use online. It can be worrying then when the CEO of perhaps the largest holder…

How You Can Improve Customer Experience With Fast Data Analytics

How You Can Improve Customer Experience With Fast Data Analytics

Fast Data Analytics In today’s constantly connected world, customers expect more than ever before from the companies they do business with. With the emergence of big data, businesses have been able to better meet and exceed customer expectations thanks to analytics and data science. However, the role of data in your business’ success doesn’t end…

Disaster Recovery And The Cloud

Disaster Recovery And The Cloud

Disaster Recovery And The Cloud One of the least considered benefits of cloud computing in the average small or mid-sized business manager’s mind is the aspect of disaster recovery. Part of the reason for this is that so few small and mid-size businesses have ever contemplated the impact of a major disaster on their IT…

Who’s Who In The Booming World Of Data Science

Who’s Who In The Booming World Of Data Science

The World of Data Science The nature of work and business in today’s super-connected world means that every second of every day, the world produces an astonishing amount of data. Consider some of these statistics; every minute, Facebook users share nearly 2.5 million pieces of content, YouTube users upload over 72 hours of content, Apple…

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact The technology industry moves at a relentless pace, making it both exhilarating and unforgiving. For those at the forefront of innovation it is an incredibly exciting place to be, but what trends are we likely to see coming to the fore in 2016? Below are six predictions…

Three Factors for Choosing Your Long-term Cloud Strategy

Three Factors for Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

CIOs Must Transform IT The emergence of the Cloud and its three delivery models of Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS) has dramatically impacted and forever changed the delivery of IT services. Cloud services have pierced the veil of IT by challenging traditional method’s dominance…

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Cloud Compliance  Regulatory compliance is an issue that has not only weighed heavily on the minds of executives, security and audit teams, but also today, even end users. Public cloud adds more complexity when varying degrees of infrastructure (depending on the cloud model) and data fall out of the hands of the company and into…

The Future of M2M Technology & Opportunities

The Future of M2M Technology & Opportunities

The Future Of The Emerging M2M Here at CloudTweaks, most of our coverage is centered around the growing number of exciting and interconnected emerging markets. Wearable, IoT, M2M, Mobile and Cloud computing to name a few. Over the past couple of weeks we’ve talked about Machine to Machine (M2M) such as the differences between IoT and…