Cloud Computing Champions Wimbledon Tennis Tournament

Cloud Computing Champions Wimbledon Tennis Tournament

The All England Lawn Tennis Club serves as host to the Wimbledon Tennis Championships, considered by many as third only to the Olympics and World Cup in terms of athletic prestige. Celebrities, dignitaries, and luminaries in myriad disciplines annually frequent the event; their presence indicates the massive respect and worldwide popularity that Wimbledon attracts. Such high regard has naturally spilled over into the World Wide Web and produces a once-yearly Internet sensation. But the watchword here is “once-yearly.”

Outside of the two weeks of Wimbledon championship action, in late June and early July, the eponymous website may receive at most half a million unique visits. Yet that figure skyrocketed to 50 million hits during the 2011 Wimbledon fortnight, a potentially frightening growth in demand on a website that insiders refer to as spikiness.

Indeed, the Wimbledon tennis competition easily qualifies as a textbook case study in how to manage a spiky uptick in demand for trustworthy storage and power in computing. Though every website covets massive traffic, too much of it can drown servers and send inexperienced IT staff heading for the hills. Yet spikiness can also generate revenue and increased visibility when properly channeled.

Enter cloud computing to save the day and protect websites from sudden surges in demand. Cloud’s scalability can equip a website with servers, bandwidth, and storage space to accommodate rapid growth or dearth in attention from visitors. This additional computing power can be purchased a la carte, allowing cloud users to attain only the extra space that they need, without wasting resources on unused storage.

To capitalize on spikiness, and to not be capsized by it, Wimbledon enlisted IBM’s SmartCloud technology. The BBC reports that the servers powering Wimbledon’s own sizable piece of the cloud in fact reside stateside, in North Carolina.

Though Wimbledon’s impressive needs for cloud space will likely consume the majority of the servers’ capacity during the two-week tournament, the All England Lawn Tennis Club can actually relinquish that power, at the tournament’s conclusion, for use by other Events with a Capital E, such as the U.S. Open.

Managing IBM SmartCloud’s use at this year’s Wimbledon are program executives Doug Clark and Alan Flack. These experts have also spearheaded a new initiative for Wimbledon’s web presence this year — a sister channel for the main site, Live @ Wimbledon, consecrated to provide online fans with direct video footage and real-time score tracking from the hottest matches of any given competition day.

As the cloud is now revealing its aptitude for the star-studded tennis championship steeped in history, we can expect a more dynamic relationship between the computing revolution and major competitive contests in the future. Olympics, anyone?

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Automation of Access Management Means a Happier IT Staff

Automation of Access Management Means a Happier IT Staff

Automation of Access Management One of tasks that your IT department probably really dislikes is managing the in-house and cloud user accounts and passwords for all of the employees in the company. Though this is usually an easy task, it is extremely mundane and time consuming, especially for a company that has frequent movement of…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

Are You Sure You Are Ready For The Cloud: Security

Are You Sure You Are Ready For The Cloud: Security

Cloud Security For the last several months, we have been discussing ways to make sure you are ready for the next step in your IT evolution: Cloud. When review the different steps of making sure you are ready, one that I have intentionally avoided was Security. I spoke to you about “Security of Business”, but…

‘Tis The Season To Be Deploying Sensors

‘Tis The Season To Be Deploying Sensors

Deploying Sensors Overhead the Christmas Drones are buzzing, delivering packages to the good girls and boys. Back at the main location people are analyzing the good and bad data collected over the year about each person. Data analytics that is creating a list, gathering all the data and then checking the data on that list…

5 Tips For Building A High Growth IT Platform

5 Tips For Building A High Growth IT Platform

5 Tips For Building a High Growth IT Platform Building and maintaining today’s enterprise computing platforms is a lot more challenging than it was in the past. The competitive and fast moving nature of business requires a corporate network capable of meeting a company’s ever changing needs and requirements. For IT, this poses difficult challenges…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor