Developing Economies In Love With Cloud Computing

Developing Economies in Love with Cloud Computing

The Business Software Alliance, in a recent research study, has reported that time is ripe for the cloud computing service providers to make a lasting impact particularly in budding economies via free as well as paid offerings, but at the same time the malicious lot amongst the beneficiaries is more probable to share user-identification specifics, rendering license misuse inevitable in some cases. The research findings are an outcome of mutual collaboration between Business Software Alliance and Ipsos Public Affairs.

BSA and IPA collectively covered about 15,000 end users in roughly 33 different countries, probing into their understanding of cloud computing services and gaining an insight into how they benefit from the cloud. Online services enable creation, management and storage of digital content and allow remote access via almost any internet enabled device, computers in particular – this is how 45 percent of end-users across the globe describe their utility of computers.

It is startling to discover that the same percentage of the said utility rises to as high as 50% for developing economies such as Thailand, Peru, Argentina and Malaysia. Established economies such as United States, Germany, France and the United Kingdom, on the other hand, exhibit a lower proportion – 33% to be exact.

Statistics further reveal that more than 85 percent of cloud users rely upon cloud computing services for personal purposes including storage and retrieval of digital content. In addition, 33 percent classify their usage of cloud services purely for business motives. The figures, again, are higher for the case of developing economies as opposed to the established ones.

President and CEO of BSA, Robert Holleyman, explains that “We’re seeing a leapfrog effect. A lot of recent adopters of computers and information technology are jumping straight to the cloud. If you live in a developing economy and use a computer, then, likely as not, you also use cloud computing services at least some of the time for email, word processing, document or photo storage, or other things – although you might not understand those services to be cloud computing.’’

While this all is primarily positive, the survey still unveils a source of dire unease. There are about 42 percent of business end users that possess active subscriptions to paid cloud services and ironically, share their login details within their organization.

There is, however, an evident segregation in the above mentioned context amongst the budding and the established economies. In budding economies, 45 percent of the business cloud users share their cloud account internally, while the same percentage for developed economies lies at 20 percent, mounting to the difference of a significant 15 percent.

Holleyman describes these statistics as eye-opening. He clarified that “It doesn’t necessarily mean 42 percent of business users are pirating cloud services. Some licenses may allow sharing of accounts — and many cloud service providers charge not by seat but by the volume of computing resources consumed, making the path users take to access those resources less important.”

The figures are a vivid indicative of budding economies’ willingness to endorse both paid and free versions of cloud services. This is bound to serve as good news for cloud service providers and associated start ups. In addition, 56 percent of paid cloud users considering credential-sharing unethical is a healthy omen for the future of cloud licensing in promising economies.

By Humayun Shahid

About Humayun

With degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan's leading engineering university. The author has an inclination towards incorporating quality user experience design in smartphone and web applications.

View All Articles

Sorry, comments are closed for this post.

Comic
Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

Three Factors For Choosing Your Long-term Cloud Strategy

Three Factors For Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

Which Is Better For Your Company: Cloud-Based or On-Premise ERP Deployment?

Which Is Better For Your Company: Cloud-Based or On-Premise ERP Deployment?

Cloud-Based or On-Premise ERP Deployment? You know how enterprise resource management (ERP) can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and…

Micro-segmentation – Protecting Advanced Threats Within The Perimeter

Micro-segmentation – Protecting Advanced Threats Within The Perimeter

Micro-segmentation Changing with the times is frequently overlooked when it comes to data center security. The technology powering today’s networks has become increasingly dynamic, but most data center admins still employ archaic security measures to protect their network. These traditional security methods just don’t stand a chance against today’s sophisticated attacks. That hasn’t stopped organizations…

HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

Cloud Infographic: The Future of File Storage

Cloud Infographic: The Future of File Storage

 The Future of File Storage A multi-billion dollar market Data storage has been readily increasing for decades. In 1989, an 8MB Macintosh Portable was top of the range; in 2006, the Dell Inspiron 6400 became available, boasting 160GB; and now, we have the ‘Next Generation’ MacBook Pro with 256GB of storage built in. But, of course,…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Cloud Computing Is Greener Than You Think

Cloud Computing Is Greener Than You Think

Cloud Computing Is Greener Than You Think Last week we touched upon how a project in Finland had blended two of the world’s most important industries, cloud computing and green technology, to produce a data centre that used nearby sea water to both cool their servers and heat local homes.  Despite such positive environmental projects, there…

Are Women Discriminated Against In The Tech Sector?

Are Women Discriminated Against In The Tech Sector?

Women Discriminated Against In Tech Sector It is no secret that the tech industry is considered sexist since most women are paid less than men; there are considerably fewer women in tech jobs; and generally men get promoted above women. Yet the irony is twofold. Firstly, there is an enormous demand for employees with skills…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing Innovation Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city of some…

Expert Insights Into The Yahoo Breach

Expert Insights Into The Yahoo Breach

Yahoo Breach Latest reports suggest that the recent Yahoo! data breach may exceed 500 million records, with some sources implying millions more records penetrated, upping the total number of records stolen in various recent hacks to approximately 3.5 billion. CloudTweaks spoke to Kevin O’Brien, CEO of GreatHorn, for expert insight into this latest violation. GreatHorn…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

Big Data’s Significant Role In Fintech

Big Data’s Significant Role In Fintech

Data Banking Fintech covers a range of financial fields such as retail banking, investments, and lending and thanks to the mobile and internet innovations of late is a thriving sector. Offering improvements which drive customer satisfaction and education in an area previously inscrutable and dictated by gigantic inflexible corporations, fintech is helping put the power…

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Multi-Instance vs. Multi-Tenant The cloud is part of everything we do. It’s always there backing up our data, pictures, and videos. To many, the cloud is considered to be a newer technology. However, cloud services actually got their start in the late 90s when large companies used it as a way to centralize computing, storage,…

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Business Intelligence (BI) Software  How does your company track its data? It’s a valuable resource—so much so that it’s known as Business Intelligence, or BI. But using it, integrating it into your daily processes, that can be significantly difficult. That’s why there’s software to help. But when it comes to software, there are lots of…