Google I/O Vs. Microsoft Vs. Amazon

Google I/O Vs. Microsoft Vs. Amazon

There’s a lot of buzz about Google I/O, Google’s cloud service platform. The only problem is that it hasn’t been launched yet, and the buzz is all about whether or not Google will announce its launch or, at the very least, introduce the concept during the Annual Developer Conference. There’s been a lot of talk, supposedly from people who work for Google;  however, Google itself has not yet released a statement.

Back in May, several reports came out about Google’s efforts to develop a cloud computing service that would compete with the biggest cloud provider, Amazon. It coincided with other reports regarding Microsoft’s current development of their version of a cloud service platform, an Infrastructure as a Service. Microsoft’s service is supposedly going to be launched ahead of Google’s I/O. Google is expected to launch at the end of 2012, while Microsoft will launch theirs somewhere in mid-year.

Many believe that it is the next logical step for Google. As it is, Google is already offering free cloud services, and many of its users aren’t even aware that they are already using Google as a cloud. Google Docs, YouTube, and even Gmail are all being used as a data storage system by its users.

Many of its current users, as they get used to the free platform-as-a-service from Google, are starting to rely more and more on the cloud. Google should be able to take advantage of this. Its users are already storing their data and files on Google’s App Engines.

Google Cloud Storage is Google’s current API-accessible storage offering. This and the alleged new cloud service platform will complement each other quite well. This might be the first cloud service to truly stand a chance against Amazon’s S3.

Oddly enough, there are some claims that Google is not really competing against Amazon. Google is setting its eyes on Microsoft and the web of developers who are using Microsoft. Google is much more interested in attracting big enterprises that are currently using Microsoft. Amazon has some of the biggest cloud-based sites, such as Tumblr. However, it has to be noted that they themselves were a startup company when they joined Amazon. This is the case with many of Amazon’s current clients, many of whom were startups.

Google is more interested in capturing the enterprise developer community, which is Microsoft’s niche. Google sees the potential and the value of getting the brains behind the new technologies being developed and which are yet to be developed. Google knows that when they have the programmers on their side, businessmen and financiers will follow.

Part of the alleged unreleased cloud service is a feature that will allow developers to easily program, deploy, and manipulate applications that are already running on Google Cloud. This might entail Google working with other providers.

At this time, it is more likely that Google is waiting to see what Microsoft has to offer before spending the next six months trying to outdo them.

By Kaamil Nakhasi

Sorry, comments are closed for this post.

Comic
InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Five-part series details companies to watch across five essential technology sectors SAN FRANCISCO, Sept. 27, 2016 /PRNewswire/ — InformationWeek released its list of “125 Vendors to Watch” in 2017. Selected by InformationWeek’s expert editorial team, the companies listed fall into one of five key themes: infrastructure, security, cloud, data management and…

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Connected Vehicles From cars to combines, the IoT market potential of connected vehicles is so expansive that it will even eclipse that of the mobile phone. Connected personal vehicles will be the final link in a fully connected IoT ecosystem. This is an incredibly important moment to capitalize on given how much time people spend…

Embedded Sensors and the Wearable Personal Cloud

Embedded Sensors and the Wearable Personal Cloud

The Wearable Personal Cloud Wearable tech is one avenue of technology that’s encouraging cloud connections and getting us all onto interconnected networks, and with the continued miniaturization and advancement of computing the types of wearable tech are always expanding and providing us with new opportunities. A few years ago, smartwatches were rather clunky devices with…

SWIFT Says Bank Hacks Set To Increase

SWIFT Says Bank Hacks Set To Increase

Bank Hacks Set To Increase SWIFT, whose messaging network is used by banks to send payment instructions worth trillions of dollars each day, said three clients were hacked over the summer and cyber attacks on banks are set to increase. The theft of $81 million in February from Bangladesh’s central bank using SWIFT messages rocked…

Security: Avoiding A Hatton Garden-Style Data Center Heist

Security: Avoiding A Hatton Garden-Style Data Center Heist

Data Center Protection In April 2015, one of the world’s biggest jewelry heists occurred at the Hatton Garden Safe Deposit Company in London. Posing as workmen, the criminals entered the building through a lift shaft and cut through a 50cm-thick concrete wall with an industrial power drill. Once inside, the criminals had free and unlimited…

What You Need To Know About Choosing A Cloud Service Provider

What You Need To Know About Choosing A Cloud Service Provider

Selecting The Right Cloud Services Provider How to find the right partner for cloud adoption on an enterprise scale The cloud is capable of delivering many benefits, enabling greater collaboration, business agility, and speed to market. Cloud adoption in the enterprise has been growing fast. Worldwide spending on public cloud services will grow at a…

Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Is The Fintech Industry The Next Tech Bubble?

Is The Fintech Industry The Next Tech Bubble?

The Fintech Industry Banks offered a wide variety of services such as payments, money transfers, wealth management, selling insurance, etc. over the years. While banks have expanded the number of services they offer, their core still remains credit and interest. Many experts believe that since banks offered such a wide multitude of services, they have…

Cloud Infographic – Big Data Predictions By 2023

Cloud Infographic – Big Data Predictions By 2023

Big Data Predictions By 2023 Everything we do online from social networking to e-commerce purchases, chatting, and even simple browsing yields tons of data that certain organizations collect and poll together with other partner organizations. The results are massive volumes of data, hence the name “Big Data”. This includes personal and behavioral profiles that are stored, managed, and…

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…

Business Analytics Vs Data Science

Business Analytics Vs Data Science

Big Data Continues To Grow Big Data continues to be a much discussed topic of interest and for good reason.  According to a recent report from International Data Corporation (IDC), “worldwide revenues for big data and business analytics will grow from nearly $122 billion in 2015 to more than $187 billion in 2019, an increase…

Using Big Data To Analyze Venture Capitalists’ Ability To Recognize Potential

Using Big Data To Analyze Venture Capitalists’ Ability To Recognize Potential

Big Data To Analyze Using Big Data to Analyze Venture Capitalists’ Ability To Recognize Potential For those who are regularly involved with SMEs, venture capital, and company valuations, it is common knowledge that start-ups that exit for more than $1 billion dollars are extremely rare – often termed ‘unicorn’ companies. Despite their rarity, it should…