Google I/O Vs. Microsoft Vs. Amazon
There’s a lot of buzz about Google I/O, Google’s cloud service platform. The only problem is that it hasn’t been launched yet, and the buzz is all about whether or not Google will announce its launch or, at the very least, introduce the concept during the Annual Developer Conference. There’s been a lot of talk, supposedly from people who work for Google; however, Google itself has not yet released a statement.
Back in May, several reports came out about Google’s efforts to develop a cloud computing service that would compete with the biggest cloud provider, Amazon. It coincided with other reports regarding Microsoft’s current development of their version of a cloud service platform, an Infrastructure as a Service. Microsoft’s service is supposedly going to be launched ahead of Google’s I/O. Google is expected to launch at the end of 2012, while Microsoft will launch theirs somewhere in mid-year.
Many believe that it is the next logical step for Google. As it is, Google is already offering free cloud services, and many of its users aren’t even aware that they are already using Google as a cloud. Google Docs, YouTube, and even Gmail are all being used as a data storage system by its users.
Many of its current users, as they get used to the free platform-as-a-service from Google, are starting to rely more and more on the cloud. Google should be able to take advantage of this. Its users are already storing their data and files on Google’s App Engines.
Google Cloud Storage is Google’s current API-accessible storage offering. This and the alleged new cloud service platform will complement each other quite well. This might be the first cloud service to truly stand a chance against Amazon’s S3.
Oddly enough, there are some claims that Google is not really competing against Amazon. Google is setting its eyes on Microsoft and the web of developers who are using Microsoft. Google is much more interested in attracting big enterprises that are currently using Microsoft. Amazon has some of the biggest cloud-based sites, such as Tumblr. However, it has to be noted that they themselves were a startup company when they joined Amazon. This is the case with many of Amazon’s current clients, many of whom were startups.
Google is more interested in capturing the enterprise developer community, which is Microsoft’s niche. Google sees the potential and the value of getting the brains behind the new technologies being developed and which are yet to be developed. Google knows that when they have the programmers on their side, businessmen and financiers will follow.
Part of the alleged unreleased cloud service is a feature that will allow developers to easily program, deploy, and manipulate applications that are already running on Google Cloud. This might entail Google working with other providers.
At this time, it is more likely that Google is waiting to see what Microsoft has to offer before spending the next six months trying to outdo them.
By Kaamil Nakhasi