Is Ultraviolet What The Film Industry Needs?

Is Ultraviolet What The Film Industry Needs?

It could be argued that the film industry is built on hope. Movies are a fantasy and millions of actors head to LA in the hope of movie stardom. Now the film industry itself has a hope: the hope of getting it’s consumers to buy films again, and this time in a more cost-effective way. Not producing DVDs and DVD cases: the film industry is going online and selling via cloud based services. It is all about the end users.

The film industry is arguing that cloud-based streaming will beat downloading, which takes up a lot of hard disc space and can take time. You can also stream to any device. Streaming also fixes one of the most annoying things about buying films: your purchase becoming obsolete when the latest technology comes out. See VHS, although Blu-ray is yet to kill off DVDs.

If this is a hit and it enables digital sales – or “electronic sell through”, as it is referred to the film business then the film industry will be sitting pretty.

Are these hopes futile? Can cloud-based services make consumers start buying again instead of renting? Well, that is up for debate, but the film industry sure is taking a shot. Retail sales have been dismal but the film industry is hitting back. Last year Ultraviolet was launched. Rick Finkelstein, chief operating officer of Universal Pictures said: “We have to make EST easier, If you can store a movie in the cloud and watch it on any device, that’s a great consumer proposition. And you don’t have to watch it in 24 or 48 hours, like you do with rental.”

So what exactly is Ultraviolet? It is a a cloud based rights locker and authentication system. It also has the backing of big retailers like Best Buy, technology groups HP, Intel and Cisco and phone brands Nokia and Motorola. Apple have bowed out. Possibly working on their own?

Universal, Paramount, Warner Brothers, Sony Pictures and Fox have all jumped on-board Ultraviolet. In fact, every big studio has except Disney.

There has been some controversy about Ultraviolet: Walmart announced in March an exclusive disc to digital conversion service which started on April the 16th in more than 3,500 of their stores. You can bring any DVD or Blue-ray disc and get it adds to your Vudu movie collection, but it will cost you from $2 per movie to watch the movie you already paid for online. If you own a non-HD DVD it will cost you £5 to upgrade. There has been some uproar from consumers at paying twice to watch a film. They may have a point since it cost movie studios basically nothing to store the movie in the cloud. At most you are talking two cents and a further four cents to pay to stream the movie to the user.

By Catherine Balavage


6 Challenges For Wearable App Development

By Melissa Crooks

Wearable App Challenges Today, the newest technology in the industry is all about what you wear. The emerging new technologies are not restricted to smartphone devices. Technology has made its way to almost everything that we utilise in our daily routine. Now, a watch, jacket, pair of sunglasses, smartband etc are the smart devices that you own in this current generation. Wearable technology is quickly emerging as the most approached and demanded technology. Just have…

The Internet of Things – Redefining The Digital World As We Know It

By CloudTweaks

Redefining The Digital World According to Internet World Stats (June 30th, 2015), no fewer than 3.2 billion people across the world now use the internet in one way or another. This means an incredible amount of data sharing through the utilization of API’s, Cloud platforms and inevitably the world of connected Things. The Internet of Things is a tremendously exciting area with IDG projecting the IoT solutions industry to hit $7.3 trillion by 2020. This is an extremely…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

By Brighten Godfrey

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars years after their intended lifespan is because the correctness of their software was mathematically verified before deployment. Similar trusted 24/7/365…

Thought Leadership Program

Bring your insight and experience into the forefront of a growing technology community. Generate interest and have your articles viewed and shared by thousands of readers...