The Lighter Side Of The Cloud – Location?
The Lighter Side Of The Cloud – Misunderstanding
The Lighter Side Of The Cloud – Cloud Services
Is Ultraviolet What The Film Industry Needs?

Is Ultraviolet What The Film Industry Needs?

Is Ultraviolet What The Film Industry Needs?

It could be argued that the film industry is built on hope. Movies are a fantasy and millions of actors head to LA in the hope of movie stardom. Now the film industry itself has a hope: the hope of getting it’s consumers to buy films again, and this time in a more cost-effective way. Not producing DVDs and DVD cases: the film industry is going online and selling via cloud based services. It is all about the end users.

The film industry is arguing that cloud-based streaming will beat downloading, which takes up a lot of hard disc space and can take time. You can also stream to any device. Streaming also fixes one of the most annoying things about buying films: your purchase becoming obsolete when the latest technology comes out. See VHS, although Blu-ray is yet to kill off DVDs.

If this is a hit and it enables digital sales – or “electronic sell through”, as it is referred to the film business then the film industry will be sitting pretty.

Are these hopes futile? Can cloud-based services make consumers start buying again instead of renting? Well, that is up for debate, but the film industry sure is taking a shot. Retail sales have been dismal but the film industry is hitting back. Last year Ultraviolet was launched. Rick Finkelstein, chief operating officer of Universal Pictures said: “We have to make EST easier, If you can store a movie in the cloud and watch it on any device, that’s a great consumer proposition. And you don’t have to watch it in 24 or 48 hours, like you do with rental.”

So what exactly is Ultraviolet? It is a a cloud based rights locker and authentication system. It also has the backing of big retailers like Best Buy, technology groups HP, Intel and Cisco and phone brands Nokia and Motorola. Apple have bowed out. Possibly working on their own?

Universal, Paramount, Warner Brothers, Sony Pictures and Fox have all jumped on-board Ultraviolet. In fact, every big studio has except Disney.

There has been some controversy about Ultraviolet: Walmart announced in March an exclusive disc to digital conversion service which started on April the 16th in more than 3,500 of their stores. You can bring any DVD or Blue-ray disc and get it adds to your Vudu movie collection, but it will cost you from $2 per movie to watch the movie you already paid for online. If you own a non-HD DVD it will cost you £5 to upgrade. There has been some uproar from consumers at paying twice to watch a film. They may have a point since it cost movie studios basically nothing to store the movie in the cloud. At most you are talking two cents and a further four cents to pay to stream the movie to the user.

By Catherine Balavage

One Response to Is Ultraviolet What The Film Industry Needs?

  1. You didnt mention that Ultraviolet will also have the Common File Format later this year for those of us who are wanting to download our film purchases to view on  home networks.  Ive heard that Fox is waiting to release on UV until the CFF is completed.

Recent

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

The Lighter Side Of The Cloud – Due Diligence

The Lighter Side Of The Cloud – Due Diligence

By David Fletcher Please support our comics by sharing, licensing or visiting our cloud sponsors (Below). Your support goes a long way in allowing us to continue to produce our lighthearted comics each week.   About Latest Posts Catherine Latest posts by Catherine (see all) John Fox Interview: How Industry Professionals Use The Cloud -…

Popular

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and…

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears  CIOs are tired of hearing about cloud computing concerns. They’ve spent years reading about how cloud resources are subject to risks, and wonder – what can they do to help people trust the cloud?  The truth is that despite being a hot issue for years, the topic of…

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid The debate surrounding the deliverability of cloud computing is coming to a close. Businesses have begun to rapidly adopt the use of cloud services, courtesy the ROI this disruptive technology brings to the table. They have finally realized they cannot afford to ignore the cloud. A Forrester study found that…

Sponsored Posts

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising