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Oracle Continues To Expand: Buys Involver
We have gone through the massive cloud computing crazy rather unharmed by everything. Cloud computing is the rage when it comes to just about every aspect of business. From the personal level cloud computing has been more of just giant storage for your typical at home user. To help change this view and to expend into everyone’s living room around the globe and they have been doing this by merging cloud computing with Social media. Today’s new buzz word fraise, social cloud networking. Oracle has really jumped in feet first in this new approach to cloud computing.
Eating them up
Last week, Oracle just bought into and acquired Involver. Involver creates front end applications that let users control or have more control of their branding pages over social networks. Oracle has now bought and taken over three cloud computing or cloud computing related companies and they move deeper and deeper into the fray of cloud computing. Back in June Oracle bought Collective intellect which is on the marketing end of cloud computing. Collective Intellect helps companies respond to customers on social media websites. (Facebook, Twitter, etc.) All the way back into October of 2011 Oracle jumped on the bargain priced Rightnow Technologies for 1.5 billion. Rightnow Technologies markets services to cloud customers and deals with support applications. These bold moves by Oracle are pushing them closer to the top of the cloud computing food chain.
Why Social Media
Business is business and there is a sharp divide between the have and have not’s in the business world. But business will never work without the employees to do the job and the customers that buy the goods or services. There is a vast market out there and Social Media has become a stepping stone for customers to voice their complaints, wants and needed over that same Social Media. No one likes sitting on hold, and waiting for an email to show up, but Social media has taken part of the waiting game out of the equation. Customers can quickly connect with other end users that may be having the same issues or looking for answers for the same questions, combine that with a smart company that responds back to customer comments and you now have a design for near perfect customer’s service. Think of it this way, people are already on places like Facebook, why not come to them instead of them coming to you.
Next round of buzzing
As Oracle climbs up the cloud computing food chain do not think they are the only one. IBM has blitzed the market with new ad campaigns, and midsized companies like Dropbox are increasing their size that they offer and not the prices they charge. All in attempts to either keep or gain control of bigger market shares. As the economy stables out and people find themselves venturing back into the job markets businesses are going to expand and cloud computing is going to be there to catch them when they do. The time is hot for any company looking to increase their customer base in the cloud computing fields.
By Emma Joseph
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