Video May Be Big Data’s Secret Weapon

Video May Be Big Data’s Secret Weapon

Big data is all the rage.

When someone utters those two words, images of pages upon pages of statistics come to mind. It also conjures up ideas of this data coming together to form a more consolidated and organized sheet that can help your business understand how consumers behave.

Data collection and analysis companies are exhausting possible sources of data and new ways of intelligently analyzing data to attract more clients. However, it seems that there are data sources that are being ignored, despite their popularity.

The Inherent Flaw of Video

As of now, video is largely being overlooked, because it hasn’t figured much in how current data collection works. For one, data collection tools work on text files or other file forms that may be broken down into 1’s and 0’s. To this day, video content has yet to be broken down by any program to understand its content.

The Flaw is Our Loss

However, this is not to say that there is nothing in the video that is essential for us to collect and understand. Rebecca Jacoby, CIO and SVP of Cisco, has been one of the first to point out how critical it is for us to think about what we are missing out on when it comes to video.

There are 35 hours of video uploaded every minute to YouTube. That’s 2,100 hours of video uploaded every hour. These are all user-generated.

In these videos, you will see the brands of clothes people are wearing, the language they are using, their nationality, their gender, the nature of their relationships, brands of furniture, their hair color, the streets they are walking in, the expressions they use, their desires, dreams, dislikes, and many other things.

This information is all important, and probably the rawest form of data.

Exhausted in Other Fields

Images don’t lie.

This is a principle that has been used in other industries such as sports and entertainment.

Contrary to popular belief, big data is not a new concept. It is has been used by many in the way we use it today to understand phenomena and market behavior.

For example, professional sports teams hire video analysts to see patterns of how players move, how coaches design plays, and how certain developments change the tempo of the game.

This is the same objective that businesses also have. Unfortunately, there is not yet an application that will take the role of video analysts. There are no applications that are intelligent enough to understand the market based on video.

To this day, despite the supposed sophistication of data collection tools, we haven’t unlocked the secret of how to read videos.

The Spontaneity of Video

It is the raw information contained in user-created video content that might hold the power. Remember that many of the videos on YouTube were made by people holding a $50 video camera. They don’t have stylists to dress them up or a dialogue director to tell them how to speak. This is raw emotion with raw information.

This is the purest data we can collect. Unfortunately, we haven’t yet figured out how to do it.

By Kaamil Nakhasi

0 Responses to Video May Be Big Data’s Secret Weapon

  1. Interesting piece of information……the era of technological information requires easy tools, easily accessible to every body to communicate the raw n true emotions. Very much appreciated.


CloudTweaks Sponsors - Find out more!


Popular

Top Viral Impact

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

Big Data Analytics Adoption

Big Data Analytics Adoption

Big Data Analytics Adoption Big Data is an emerging phenomenon. Nowadays, many organizations have adopted information technology (IT) and information systems (IS) in business to handle huge amounts of data and gain better insights into their business. Many scholars believe that Business Intelligence (BI), solutions with Analytics capabilities, offer benefits to companies to achieve competitive…

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow  Online Education is a very exciting topic for many as it opens up many new doors and opportunities. We’ve touched on areas such as Massive Open Online Sources (MOOC) which provides tremendous levels of cloud based interconnectivity. We’ve taken a look into higher education,  the increased demand for online courses as well as…

Cloud Infographic – Big Data Survey: What Are The Trends?

Cloud Infographic – Big Data Survey: What Are The Trends?

Jaspersoft Big Data Survey Shows Rise in Commitment to Projects and Decline in Confusion Nearly 1,600 Jaspersoft Community Members Participate in Second Jaspersoft Big Data Survey San Francisco, February 4, 2014 – Jaspersoft, the Intelligence Inside applications and business processes, today shared results from its Big Data Survey. Nearly 1,600 Jaspersoft community members responded to…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter