Video May Be Big Data’s Secret Weapon

Video May Be Big Data’s Secret Weapon

Big data is all the rage.

When someone utters those two words, images of pages upon pages of statistics come to mind. It also conjures up ideas of this data coming together to form a more consolidated and organized sheet that can help your business understand how consumers behave.

Data collection and analysis companies are exhausting possible sources of data and new ways of intelligently analyzing data to attract more clients. However, it seems that there are data sources that are being ignored, despite their popularity.

The Inherent Flaw of Video

As of now, video is largely being overlooked, because it hasn’t figured much in how current data collection works. For one, data collection tools work on text files or other file forms that may be broken down into 1’s and 0’s. To this day, video content has yet to be broken down by any program to understand its content.

The Flaw is Our Loss

However, this is not to say that there is nothing in the video that is essential for us to collect and understand. Rebecca Jacoby, CIO and SVP of Cisco, has been one of the first to point out how critical it is for us to think about what we are missing out on when it comes to video.

There are 35 hours of video uploaded every minute to YouTube. That’s 2,100 hours of video uploaded every hour. These are all user-generated.

In these videos, you will see the brands of clothes people are wearing, the language they are using, their nationality, their gender, the nature of their relationships, brands of furniture, their hair color, the streets they are walking in, the expressions they use, their desires, dreams, dislikes, and many other things.

This information is all important, and probably the rawest form of data.

Exhausted in Other Fields

Images don’t lie.

This is a principle that has been used in other industries such as sports and entertainment.

Contrary to popular belief, big data is not a new concept. It is has been used by many in the way we use it today to understand phenomena and market behavior.

For example, professional sports teams hire video analysts to see patterns of how players move, how coaches design plays, and how certain developments change the tempo of the game.

This is the same objective that businesses also have. Unfortunately, there is not yet an application that will take the role of video analysts. There are no applications that are intelligent enough to understand the market based on video.

To this day, despite the supposed sophistication of data collection tools, we haven’t unlocked the secret of how to read videos.

The Spontaneity of Video

It is the raw information contained in user-created video content that might hold the power. Remember that many of the videos on YouTube were made by people holding a $50 video camera. They don’t have stylists to dress them up or a dialogue director to tell them how to speak. This is raw emotion with raw information.

This is the purest data we can collect. Unfortunately, we haven’t yet figured out how to do it.

By Kaamil Nakhasi

Sorry, comments are closed for this post.

Comic
When Sci-Fi Predictions Come To Fruition

When Sci-Fi Predictions Come To Fruition

Evolution of Technologies To paraphrase science fiction author Arthur C. Clark, those who make predictions about the future are either “considered conservative now and mocked later, or mocked now and proved right when they are no longer around to enjoy the acclaim.” The one thing we can be sure about, Clark ventured, is that “[the…

Facebook Hopes To Extend Internet Connectivity With Solar-Powered Drones

Facebook Hopes To Extend Internet Connectivity With Solar-Powered Drones

Facebook Inc (FB.O) said on Thursday it had completed a successful test flight of a solar-powered drone that it hopes will help it extend internet connectivity to every corner of the planet. Aquila, Facebook’s lightweight, high-altitude aircraft, flew at a few thousand feet for 96 minutes in Yuma, Arizona, Chief Executive Mark Zuckerberg wrote in…

When Will Women In Tech Become The Norm?

When Will Women In Tech Become The Norm?

Tech Diversity It is well known that the technology industry has been dominated by men, but it is also clear that the industry is working to change that. Diversity in the tech industry, especially where it applies to women in tech, has been a topic of discussion for years. Recently the Washington Technology Industry Association…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Edtech and Virtual Reality – Exciting Learning Environment

Edtech and Virtual Reality – Exciting Learning Environment

Customizing Edutech Customized edtech learning solutions are becoming more commonplace as the education industry recognises their potential and begins transforming the traditional structures so as to incorporate innovative developments. From textbooks to tablets, chalkboards to virtual reality, edtech promises not only dynamic and exciting learning environments but better learning strategies and solutions. Virtual Reality and…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

Ambitious Startups An oft-quoted statistic, 50% of new businesses fail within five years. And the culling of startups is even more dramatic, with an estimated nine out of ten folding. But to quote Steve Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” So while…

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud With the results of Cisco Global Could Index: 2013-2018 and Hosting and Cloud Study 2014, predictions for the future of cloud computing are notable. Forbes reported that spending on infrastructure-related services has increased as public cloud computing uptake spreads, and reflected on Gartner’s Public Cloud Services Forecast. The public cloud service…

What Top SaaS Vendors Do To Ensure Successful Onboarding

What Top SaaS Vendors Do To Ensure Successful Onboarding

What Top SaaS Vendors Do I am not going to mention names in this article, but if you want to be the best, you must look at what the best do – and do it better. The importance of investing in SaaS onboarding can be easily overlooked in favor of designing efficient and powerful software…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring One of the hottest topics in Information and Communication Technology (ICT) is the Internet of Things (IOT). According to the report of International Telecommunication Union (2012), “the Internet of things can be perceived as a vision with technological and societal implications. It is considered as a…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at least one cloud-based application.…