Dropbox Leads the Way in Cloud Storage
Most cloud service startups rely on newer and more appealing technology than the bigger guys. When a big IT corporation like Google releases its own cloud storage similar to that of a startup cloud service, those smaller cloud service providers tend to disappear in the dust. The industry, however, has definitely changed. Dropbox, a startup cloud service provider, has been leading the way in cloud storage and has kept up with the big guys, including Google’s newest cloud service.
Enter Google Drive
In April 2012, Google released the long-awaited Drive cloud storage service. This service allows users to store files online through a cloud system and synchronize those files across multiple devices. Though Google boasts about this revolutionary system, Dropbox already offers the ability to synchronize between mobile phones, tablets, PCs and the Internet cloud storage system itself. In response, Dropbox teased in a recent news release that they would soon offer their own search engine to compete with Google.
The Fight for Computing Service Success
Dropbox is not the only small startup that offers big success in the cloud storage arena. Box, Inc. is another small cloud storage startup straight from Silicon Valley that is staying ahead of the big guys and running toe to toe with Dropbox.
How are all of these cloud storage startups so successful success even when the big guys release similar products? The fact is that consumers need the ability to store online, through e-mail, on their computers and through their mobile phones. Though there are a few cloud storage startups that offer this, not all cloud storage companies have the capability for multiple synchronization across different devices.
Now that the word is out about what consumers want in cloud storage, more startups and large corporations (i.e., Apple, Amazon and Google) are jumping into the ring and making their own attempts at revolutionizing their cloud storage products.
The Mistakes Google Overlooked
When Google released their revolutionary Drive cloud storage, they forgot one important thing: synchronizing between multiple devices. In order for the user to save and sync, they need to have the computer they are saving from on so that the additional device can sync with it – this is rather difficult for a person who is working remotely.
Dropbox, on the other hand, does not require any device to be on. Instead, users download the program directly to their desktop and the program automatically syncs between devices – even if one device is off. This only goes to show that smaller startup cloud storage providers are still able to compete with the big guys, simply because they take the time to see these errors and correct them.
By KoriLynn Johnston
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