Film And The Cloud

Film and The Cloud

So how are cloud companies and film companies working together, and what’s new? Let’s find out.

Did you know that Channel 4, PBS, Fox Entertainment Group and many more media companies all use Amazon’s public cloud service? Of course Amazon with it’s billions behind it will be at the forefront of cloud technology. Which didn’t stop it going down of course. Amazon AWS was the reason Netflix dropped offline in June after a power outage at Amazon’s Elastic Compute Cloud, in North Virginia, made services go offline.

Amazon Instant did not go offline though. Silver lining in every cloud. Oh.

Electronics giant Apple are giving British customers cloud-based access to movies through it’s iTunes service. Customers in the United Kingdom can watch films on any Apple device via the iTunes in the cloud service. Hooray for us. It’s about time!

Apparently Apple have secured a deal with the major movie studios which includes giants like Universal and Warner Bros.

Google and Amazon will also launch cloud-based services in the United Kingdom soon. It is taking longer than planned to launch cloud movie services due to heavy negotiations with the movie studios. Let’s hope they sort something out soon.

Worried about how much data you use? Swiss cloud computing company, CloudSigma, has something for you in the works: Media Services Ecosystem, an alliance of industry service providers, which will give 10Gig networking and high-performance cloud capabilities. Impressive. Nativ is among it’s first members.

CloudSigma CTO Robert Jenkins said in relation to entertainment companies having better things to do than building and running infrastructure: “For them this is not an area where they add value — it’s more a necessary evil.”

This data is so big, even with the cloud, ingest can be slow, but once you have your rendering and editing companies all using the same cloud infrastructure you can streamline the process,”

Grant Kirkwood, CEO of Los Angeles-based Unitas Global. “We’ve reached an inflection point in the industry where the studios — which have made do with just enough compute capacity that they could keep up but now that more of their work is going digital, scaling that infrastructure is difficult and expensive,”

With the increase of resolution from 2K to 4K being the standard, the amount of data to be rendered is through the roof. If I’m a visual effects studio, I’m going to have to render a film at 24, 25 and 30 frames per second [for TV, Blu-Ray and movie formats.] At the resulting 79 frames per second, using 4K resolution, each frame is 24 gigabytes of data.  Imagine what that means for a two-hour movie,

By Catherine Balavage

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