The Cloud Eclipse Of MySpace

The Cloud Eclipse Of MySpace

I remember a time, not three years ago, when a band was measured and judged primarily by the number of views and – more importantly – plays that they had managed to amass on MySpace. This was after the time, of course, when bands were measured solely on the merits of their musical ability, but that’s neither here nor there. Way back in 2009, if a band had 1 million plays on MySpace, you could bet that that band would soon be scooped up by an indie label trying to find the industry’s next social-media-driven up-and-comer.

But MySpace has come and gone. There are new metrics for statistically judging a band’s reach, such as the nearly indecipherable Facebook “InSights” and Twitter “Analytics.” Neither Facebook nor Twitter, however, allows a band to easily host its music. Therefore, it is clear that what replaced the need for MySpace in terms of the music industry was not either of those immensely popular social networking sites, but rather the advent of streamable music via the cloud.

As of now, cloud-streaming services have all but eclipsed the former ubiquitous MySpace as the public’s main access to free streaming music online. Spotify and Pandora are the most obvious examples, but even sites like SoundCloud and HypeMachine offer listners a much more interesting experience than they could have ever hoped for on the sloppy, clunky, unmanageable MySpace. These new sites all offer users a way to interact in real time with other users and the streaming platform itself.

Where MySpace had only basic controls and a limited scope, Pandora offers users the ability to hear music they would not normally have sought out. Taking this one step further into the interactive realm, Spotify allows users to publicly post to their other social media in order to expose friends to the bands and songs that they are listening. And, with cloud services like SoundCloud and HypeMachine, users can interact with each other and artists by commenting and liking at points throughout each song, as well as posting publicly on social media.

It is no wonder MySpace has been unable to hold their reign as tastemakers. The service simply could not keep up with the ever-advancing industry that it helped pioneer. The only surprising part is that, while MySpace provided a platform for users to both listen to music and form a social network, no site since has been able to completely integrate those two ideas. Our social media and media consumption have become more compartmentalized since the days of MySpace, rather than more mainstreamed, which is the opposite of what one would expect given MySpace’s swift and certain decline.

By Jacob Hyman

About Jake

Jacob Hyman has been a musician and writer for nearly his entire life. He has spent decades as a drummer, and has written about music for many reputed publications both in print and online. Jacob is a graduate of George Washington Universitiy, where he honed his witty journalistic style and studied psychology and music -- specifically drum performance. He currently resides in Brooklyn, NY and frequently tours the world with the band Freelance Whales.

View All Articles

Sorry, comments are closed for this post.

Personal Account of Google CEO Compromised

Personal Account of Google CEO Compromised

Personal Account Compromised The security of our information online, whether it’s our banking details, emails or personal information, is important. Hackers pose a very real threat to our privacy when there are vulnerabilities in the security of the services we use online. It can be worrying then when the CEO of perhaps the largest holder…

How You Can Improve Customer Experience With Fast Data Analytics

How You Can Improve Customer Experience With Fast Data Analytics

Fast Data Analytics In today’s constantly connected world, customers expect more than ever before from the companies they do business with. With the emergence of big data, businesses have been able to better meet and exceed customer expectations thanks to analytics and data science. However, the role of data in your business’ success doesn’t end…

Data Protection and Session Fixation Attacks

Data Protection and Session Fixation Attacks

Keeping the man out of the middle: preventing session fixation attacks In a nutshell, session fixation is a type of man in the middle attack where an attacker is able to pretend to be a victim using a session variable. For instance, let’s say you have an application that uses sessions to validate the user.…

E-Commerce Advances For Savvy Marketers

E-Commerce Advances For Savvy Marketers

Digital Marketing Platforms Advertising and marketing techniques have progressed rapidly in the last decade with both channel focus and the direction of content shifting considerably due primarily to advances in cloud technology. Gartner’s Magic Quadrant for Digital Commerce 2016 singles out a few ecommerce providers who are topping their sector in both ability to execute…

The Lighter Side Of The Cloud – Energy Battle

The Lighter Side Of The Cloud – Energy Battle

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups Traditionally actors headed for Hollywood while techies made a beeline for Silicon Valley. But times are changing, and with technological job opportunities expanding (Infographic), new hotspots are emerging that offer fantastic opportunities for tech jobs and startup companies in the industry. ZipRecruiter, an online recruitment and job…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design For all you non-techies… You’re probably wondering what big data is (I know I was….a few years back) so let’s get the definitions out of the way so we’re on the same page, okay? Big data is A LOT of data – really, it is. It is a…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Benefits A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and…

The Monstrous IoT Connected Cloud Market

The Monstrous IoT Connected Cloud Market

What’s Missing in the IoT? While the Internet of Things has become a popular concept among tech crowds, the consumer IoT remains fragmented. Top companies continue to battle to decide who will be the epicenter of the smart home of the future, creating separate ecosystems (like the iOS and Android smartphone market) in their wake.…

Big Data and Financial Services – Security Threat or Massive Opportunity?

Big Data and Financial Services – Security Threat or Massive Opportunity?

Big Data and Financial Services Cloud Banking Insights Series focuses on big data in the financial services industry and whether it is a security threat or actually a massive opportunity. How does big data fit into an overall cloud strategy? Most FI’s have a positive mind-set towards cloud IT consumption as it not only enables…