A Cure For Small Business IT Aches & Pains: It’s In The Cloud

A Cure For Small Business IT Aches & Pains: It’s In The Cloud

A Cure For Small Business IT Aches & Pains: It’s In The Cloud

New technology can make the lives of small and midsize businesses (SMBs)  more complicated.

In a survey conducted by Techaisle, a small and medium sized business (SMB) market research organization, 54 percent of SMBs claimed that their IT difficulties actually increased over the past 3 years. Another 39 percent said these IT struggles outweighed their business challenges.

As these small businesses constantly find themselves dealing with IT issues rather than reaping the benefits of these solutions, precious time and resources are being diverted from identifying new market opportunities to grow their business.

The potential benefits of new technology though are huge: with the rise of Big Data, increasing amounts of information are available to small businesses from the places that consumers visit to express themselves, such as Facebook “likes” on a product, or “check-ins” via mobile device applications like Foursquare. These pieces of information, when looked at as a whole, give SMBs the ability to get to know their customers in a whole new way.   It can certainly be intimidating though. According to IDC’s Digital Universe Study, the digital universe doubles every year, generating 2 zettabytes this year compared to just 1 last year.

With this data influx growing every day, there is a pressing need to simplify IT more than ever, but many SMBs just don’t have the bandwidth or the resources to spare for effectively dealing with their IT aches. According to Techaisle, 72 percent of SMBs say that IT vendors should simplify their technology offerings, to make them easier to implement.  This presents a real opportunity for technology providers that offer SMBs personalized solutions, which integrate with other business tools and are easy to understand.

So that they can focus on generating new revenue streams and increasing profits rather than curing IT headaches, many SMBs are turning to Managed Service Providers (MSPs). The MSPs provide the resources to deal with these technical obstacles, so that employees can shift their focus back to growing and improving the business.  In addition, MSPs provide skilled IT expertise, very often specific to different industries, which allows the SMB user to increase their technical capabilities while maintaining cohesiveness.

Through cloud-based analytics solutions, many MSPs are helping their small and midsized clients store and analyze vast amounts of data without risking a drop-off in performance,e and without the small business owner incurring the cost of running and maintaining the necessary tools. By harnessing the power of Big Data, SMBs can gain valuable insight to help shape the direction of their business.

The point is, SMBs need to take advantage of advanced IT solutions, while vendors and third parties need to simplify the management of these solutions. This combination will lead to better business without taking away any opportunities for growth.

By Andy Monshaw

General Manager, IBM Global Midmarket Business

 

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Comic
How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

What You Need To Know About Choosing A Cloud Service Provider

What You Need To Know About Choosing A Cloud Service Provider

Selecting The Right Cloud Services Provider How to find the right partner for cloud adoption on an enterprise scale The cloud is capable of delivering many benefits, enabling greater collaboration, business agility, and speed to market. Cloud adoption in the enterprise has been growing fast. Worldwide spending on public cloud services will grow at a…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

The Cancer Moonshot: Collaboration Is Key

The Cancer Moonshot: Collaboration Is Key

Cancer Moonshot In his final State of the Union address in January 2016, President Obama announced a new American “moonshot” effort: finding a cure for cancer. The term “moonshot” comes from one of America’s greatest achievements, the moon landing. If the scientific community can achieve that kind of feat, then surely it can rally around…

THE FUTURE OF BIG DATA AND DNS ANALYTICS

THE FUTURE OF BIG DATA AND DNS ANALYTICS

Big Data and DNS Analytics Big Data is revolutionizing the way admins manage their DNS traffic. New management platforms are combining historical data with advanced analytics to inform admins about possible performance degradation in their networks. Not only that, but they also have the ability to suggest ways to optimize network configurations for faster routing.…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Do Not Rely On Passwords To Protect Your Online Information

Do Not Rely On Passwords To Protect Your Online Information

Password Challenges  Simple passwords are no longer safe to use online. John Barco, vice president of Global Product Marketing at ForgeRock, explains why it’s time the industry embraced more advanced identity-centric solutions that improve the customer experience while also providing stronger security. Since the beginning of logins, consumers have used a simple username and password to…

Infographic Introduction – Benefits of Cloud Computing

Infographic Introduction – Benefits of Cloud Computing

Benefits of Cloud Computing Based on Aberdeen Group’s Computer Intelligence Dataset, there are more than 1.6 billion permutations to choose from when it comes to cloud computing solutions. So what, on the face of it, appears to be pretty simple is actually both complex and dynamic regardless of whether you’re in the market for networking,…

Low Cost Cloud Computing Gives Rise To Startups

Low Cost Cloud Computing Gives Rise To Startups

Balancing The Playing Field For Startups According to a Goldman Sachs report, cloud infrastructure and platform spending could reach $43 billion by 2018, which is up $16 billion from last year, representing a growth of around 30% from 2013 said the analyst. This phenomenal growth is laying the foundation for a new breed of startup…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

Ambitious Startups An oft-quoted statistic, 50% of new businesses fail within five years. And the culling of startups is even more dramatic, with an estimated nine out of ten folding. But to quote Steve Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” So while…

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. Forrester has defined big data as “Technologies and techniques that make capturing value from data at an extreme scale economical.” The key word here is economical. If the costs of extracting, processing, and making use…

4 Industries Being Transformed By The Internet of Things

4 Industries Being Transformed By The Internet of Things

Compelling IoT Industries Every year, more and more media organizations race to predict the trends that will come to shape the online landscape over the next twelve months. Many of these are wild and outlandish and should be consumed with a pinch of salt, yet others stand out for their sober and well-researched judgements. Online…

Expert Insights Into The Yahoo Breach

Expert Insights Into The Yahoo Breach

Yahoo Breach Latest reports suggest that the recent Yahoo! data breach may exceed 500 million records, with some sources implying millions more records penetrated, upping the total number of records stolen in various recent hacks to approximately 3.5 billion. CloudTweaks spoke to Kevin O’Brien, CEO of GreatHorn, for expert insight into this latest violation. GreatHorn…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

Big Data’s Significant Role In Fintech

Big Data’s Significant Role In Fintech

Data Banking Fintech covers a range of financial fields such as retail banking, investments, and lending and thanks to the mobile and internet innovations of late is a thriving sector. Offering improvements which drive customer satisfaction and education in an area previously inscrutable and dictated by gigantic inflexible corporations, fintech is helping put the power…

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Multi-Instance vs. Multi-Tenant The cloud is part of everything we do. It’s always there backing up our data, pictures, and videos. To many, the cloud is considered to be a newer technology. However, cloud services actually got their start in the late 90s when large companies used it as a way to centralize computing, storage,…

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Business Intelligence (BI) Software  How does your company track its data? It’s a valuable resource—so much so that it’s known as Business Intelligence, or BI. But using it, integrating it into your daily processes, that can be significantly difficult. That’s why there’s software to help. But when it comes to software, there are lots of…