A Cure For Small Business IT Aches & Pains: It’s In The Cloud

A Cure For Small Business IT Aches & Pains: It’s In The Cloud

A Cure For Small Business IT Aches & Pains: It’s In The Cloud

New technology can make the lives of small and midsize businesses (SMBs)  more complicated.

In a survey conducted by Techaisle, a small and medium sized business (SMB) market research organization, 54 percent of SMBs claimed that their IT difficulties actually increased over the past 3 years. Another 39 percent said these IT struggles outweighed their business challenges.

As these small businesses constantly find themselves dealing with IT issues rather than reaping the benefits of these solutions, precious time and resources are being diverted from identifying new market opportunities to grow their business.

The potential benefits of new technology though are huge: with the rise of Big Data, increasing amounts of information are available to small businesses from the places that consumers visit to express themselves, such as Facebook “likes” on a product, or “check-ins” via mobile device applications like Foursquare. These pieces of information, when looked at as a whole, give SMBs the ability to get to know their customers in a whole new way.   It can certainly be intimidating though. According to IDC’s Digital Universe Study, the digital universe doubles every year, generating 2 zettabytes this year compared to just 1 last year.

With this data influx growing every day, there is a pressing need to simplify IT more than ever, but many SMBs just don’t have the bandwidth or the resources to spare for effectively dealing with their IT aches. According to Techaisle, 72 percent of SMBs say that IT vendors should simplify their technology offerings, to make them easier to implement.  This presents a real opportunity for technology providers that offer SMBs personalized solutions, which integrate with other business tools and are easy to understand.

So that they can focus on generating new revenue streams and increasing profits rather than curing IT headaches, many SMBs are turning to Managed Service Providers (MSPs). The MSPs provide the resources to deal with these technical obstacles, so that employees can shift their focus back to growing and improving the business.  In addition, MSPs provide skilled IT expertise, very often specific to different industries, which allows the SMB user to increase their technical capabilities while maintaining cohesiveness.

Through cloud-based analytics solutions, many MSPs are helping their small and midsized clients store and analyze vast amounts of data without risking a drop-off in performance,e and without the small business owner incurring the cost of running and maintaining the necessary tools. By harnessing the power of Big Data, SMBs can gain valuable insight to help shape the direction of their business.

The point is, SMBs need to take advantage of advanced IT solutions, while vendors and third parties need to simplify the management of these solutions. This combination will lead to better business without taking away any opportunities for growth.

By Andy Monshaw

General Manager, IBM Global Midmarket Business

 

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

E-Commerce Advances For Savvy Marketers

E-Commerce Advances For Savvy Marketers

Digital Marketing Platforms Advertising and marketing techniques have progressed rapidly in the last decade with both channel focus and the direction of content shifting considerably due primarily to advances in cloud technology. Gartner’s Magic Quadrant for Digital Commerce 2016 singles out a few ecommerce providers who are topping their sector in both ability to execute…

The Lighter Side Of The Cloud – Energy Battle

The Lighter Side Of The Cloud – Energy Battle

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Cloud Comings and Goings

Cloud Comings and Goings

Cloud Power Amazon Web Services – the giant of cloud computing – is on track to do $10 Billion in revenue this year. Yet, rumors swirl that Apple may take a huge chunk of business away from them and Dropbox has definitely left AWS. Is something wrong at AWS? Wait, Salesforce.com (SFDC) – the granddaddy of…

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and opportunities of digital technologies. The concept is not new; we’ve been talking about it in one way or another for decades: paperless office, BYOD, user experience, consumerization of IT – all of these were stepping…

Connecting the Digital Dots with the Internet of Things

Connecting the Digital Dots with the Internet of Things

The IoT Explosion In The Cross-Industry Category Gartner estimates that 6.4 billion Internet of Things (IoT) devices will be in use in 2016, nearly a third more than last year, and with attentive patrons such as Samsung, recently committing to invest $1.2 billion into IoT research in the US over four years, we can happily…

Cloud Infographic: The Explosive Growth Of The Cloud

Cloud Infographic: The Explosive Growth Of The Cloud

The Explosive Growth Of The Cloud We’ve been covering cloud computing extensively over the past number of years on CloudTweaks and have truly enjoyed watching the adoption and growth of it. Many novices are still trying to wrap their mind around what the cloud it is and what it does, while others such as thought…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

The Storytelling Machine: Big Content and Big Data

The Storytelling Machine: Big Content and Big Data

Bridging The Gap Between Big Content and Big Data Advances in cloud computing, along with the big data movement, have transformed the business IT landscape. Leveraging the cloud, companies are now afforded on demand capacity and mobile accessibility to their business-critical systems and information. At the same time, the amount of structured and unstructured data…

Teach Yourself The Cloud: Cloud Computing Knowledge In 5 Easy Steps

Teach Yourself The Cloud: Cloud Computing Knowledge In 5 Easy Steps

Teach Yourself The Cloud Learn how to get to grips with cloud computing in business  Struggling to get your head around the Cloud? Here are five easy ways you can improve your cloud knowledge and perhaps even introduce cloud systems into your business.  Any new technology can appear daunting, and cloud computing is no exception.…

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing Despite the rapid growth of cloud computing, the cloud still commands a small portion of overall enterprise IT spending. Estimates I’ve seen put the percentage between 5% and 10% of the slightly more than $2 trillion (not including telco) spent worldwide in 2014 on enterprise IT. Yet growth projections…

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus Shadow IT, a phenomenon defined as building internal IT systems without the official organizational approval has been a growing concern for CIOs over the last few years. In 2015, it climbed to the top of the list of the emerging IT threats, with as much as 83% CIOs reporting…