Managed Service Providers Poised To Benefit Most From The Booming Cloud
The opportunities ignited so far by the ever expanding cloud are best evidenced by the increasing number of companies that are fast making what is now turning out to be ‘a clever leap to the cloud’. Providers of high end cloud solutions on the other hand are constantly evolving their products as the demand for scalable cloud products grows at record pace.
A good example is an announcement by global giant IBM that it is embarking on a number of revolutionary worldwide initiatives all aimed at according its partners a perfect platform to make the most out of the range of opportunities presented by its cloud environment.
Managed Service Providers (or local technology providers) stand to benefit the most from such initiatives because they then earn a chance to develop efficient cloud services that score well on simplicity, security, local orientation and economies of scales. This way, the cloud ecosystems of the likes of IBM will be sufficiently expanded to allow organizations (the end user clients) to utilize cloud services and solutions that are based on acceptable global standards.
Managed Service providers offer services that are mostly based on the pay-as-you-go model, where customers only pay for what they consume. These customers, in most cases, are willing to make use of vital IT solutions but then do not have the resources and the right IT skills to actualize their desires. The healthcare sector is a perfect example to illustrate this. Let’s say a small hospital in a local town is really interested in adopting electronic medical records. Since the hospital is small, its resources are equally small meaning it cannot sustain the right skills to develop, deploy and maintain electronic systems across its daily activities. Thanks to the cloud, the hospital management can knock on the doors of a MSP and say “look techy; we want an electronic medical record solution that will fit the needs of our small hospital. Can you help?” The MSP will then say “okay, we can help you put together an efficient cloud service that will process your patients’ data and all the information will always be available in a safe cloud.” This simple action will set the healthcare provider free so they can concentrate on what they know best: healthcare provision.
Collaboration best way to go
For the local technology providers to present this level of customized cloud solutions to their customers, the global cloud giants must be willing to step up their collaboration efforts with these MSPs, by particularly supporting them to create satisfactory solutions on their cloud surfaces. IBM could also play the role of example here because it says it will now allow MSPs to create solutions on its popular platforms like SmartCloud and PureSystems.
But support for MSPs goes beyond just giving them a platform to develop on. It ought to incorporate skilled boosting alongside marketing programs that will ultimately assist the MSPs to strengthen their brands and spur substantial demand in their local markets.
The greatest advantage of such arrangements lies in the unlimited potential to create profitable business models where MSPs will continuously expand their product offerings. The end users, like the small hospital, will be happy to take a much deserved permanent break from techno-worries and instead pin all efforts to their core businesses.
By John Omwamba