Why Liaison’s Acquisition Of Hubspan Is Good For Cloud Integration

Why Liaison’s Acquisition Of Hubspan Is Good For Cloud Integration

Why Liaison’s Acquisition Of Hubspan Is Good For Cloud Integration

Last week, you may have read about Liaison Technologies’ acquisition of Hubspan and wondered why? After all, the companies share many similarities in cloud integration and cloud services brokerage (CSB) offerings, so is Liaison simply trying to knock out a strong competitor? The answer is an unequivocal “no.” In truth, we’ve been dancing around the idea of combining our two companies for a few years now. A mutual respect grew as we discovered how close we are in our approach to the market and to serving our customers, but the time simply wasn’t right until now.

Since the beginning of the year, we’ve seen the need for cloud integration services rapidly grow and with it, the rise of the cloud services brokerage model. Big data, combined with the accelerated adoption of cloud-based technologies, services, applications and infrastructures, all create a greater need to integrate and manage data as it flows and is consumed by on-premise processes and multiple cloud-based services. Within the last two years, we’ve witnessed most of the major objections to cloud computing—security, control and reliability—be adequately addressed by cloud providers, leading more organizations to adopt a broader range of cloud-based business services and technologies. In addition, there is an ongoing need to share information beyond the firewall with a broader set of external partners.

The intersection of these drivers fuels the need for cloud services brokerages. To be competitive in today’s marketplace, companies have to respond quickly to market opportunities. Cloud services help them do this. The roadblock, however, is the complexity of developing the connections and harmonizing data to tap into these services and the fact that these are mission critical services needing a proven cloud-integration platform to knit this all together. It is a technical and financial burden few companies are equipped to handle. Time-to-market is also a huge factor. Companies in the process of adopting cloud-based infrastructures and applications generally want it to happen fast. A CSB enables companies to quickly take advantage of various cloud services because they’ve already established the connections.

CSBs that are experts at data integration are especially important to companies as they plan their strategy for tapping into additional cloud services and data-as-a-service offerings. Integration CSBs remove the technical challenges of connecting to and managing multiple clouds and integrating and managing data between those services and with on-premise applications. Consolidating (or brokering) multiple cloud services into a single connection between your company and the integration brokerage helps to simplify the on-boarding and use of cloud services, with the added benefit of aggregating, normalizing, customizing and enhancing business information in the cloud. The increasing demand for integration CSB services made the time ripe for Liaison to acquire Hubspan, in order to pool our strengths to better serve this growing market.

Liaison now resides at the confluence of two relatively large and well-established markets as an integration and data management company. Hubspan are experts in business process integration and collaboration. Both companies offer tailored, customized integration CSB solutions to Global 1000 companies for the purpose of solving complex business process integration challenges, but with very little vertical market overlap.

Both Liaison and Hubspan have long believed in the customized approach of managed services. We tailor our services to meet the specific needs of our customers by being very aware of their business processes. This is a contrast to CSBs that simply move information and translate it, indifferent to what’s on the endpoint. Real-time business intelligence is also a key strategy for Liaison and Hubspan. Both companies have built platforms to support it with managed services wrapped around technology to support real-time (not near real-time) business integration. As a combined company, this capability just gets stronger and makes us more valuable to our customers than traditional message-based platform vendors that are trying to convert themselves into CSBs.

With Liaison and Hubspan’s two decades of combined experience, we’re able to double down on the technology to become the industry’s largest cloud integration provider. Our resulting new company is specialized in data management, process integration and data security for cloud-based, on-premise and hybrid solutions, fully dedicated to serving our customers to their fullest advantage and bringing the best solutions to the industry.

By Bob Renner,

Bob Renner is president and CEO of Liaison Technologies, a global provider of secure cloud-based integration and data management services and solutions. For more information, visit www.liaison.com or contact marketing@liaison.com.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Beacons Flopped, But They’re About to Flourish in the Future

Beacons Flopped, But They’re About to Flourish in the Future

Cloud Beacons Flying High When Apple debuted cloud beacons in 2013, analysts predicted 250 million devices capable of serving as iBeacons would be found in the wild within weeks. A few months later, estimates put the figure at just 64,000, with 15 percent confined to Apple stores. Beacons didn’t proliferate as expected, but a few…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

How To Overcome Data Insecurity In The Cloud

How To Overcome Data Insecurity In The Cloud

Data Insecurity In The Cloud Today’s escalating attacks, vulnerabilities, breaches, and losses have cut deeply across organizations and captured the attention of, regulators, investors and most importantly customers. In many cases such incidents have completely eroded customer trust in a company, its services and its employees. The challenge of ensuring data security is far more…

Digital Twin And The End Of The Dreaded Product Recall

Digital Twin And The End Of The Dreaded Product Recall

The Digital Twin  How smart factories and connected assets in the emerging Industrial IoT era along with the automation of machine learning and advancement of artificial intelligence can dramatically change the manufacturing process and put an end to the dreaded product recalls in the future. In recent news, Samsung Electronics Co. has initiated a global…

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…