A Flash View In The Building Of The Cloud

A Flash View In The Building Of The Cloud

How often did you want to share a picture, a favorite song, or even a movie with a friend but suddenly realized that you had deleted those files from your laptop and only had them on a backup hard drive at home? Probably not very often, but often enough for you to begin thinking fondly about the cloud. And now that the IT world is becoming more and more mobile, with smartphones, tablet PCs, and mini laptops, we are bound to see how more personal data will begin their cloud existence.

But what we call “the cloud” is not so different from the devices we have at home. The cloud is more powerful, has infinitely better Internet connectivity, and enough storage space to boggle any imagination. The image from The Matrix, with the farms of people being harvested for their BTUs is a much better comparison, except that here we have hard drives instead of humans. The hard drives are just as neatly stacked in storage pods and these pods fill “acres of farmland” in corporate and private offices.

They grow at an incremental rate in order to stay ahead of our needs and that is why it is so difficult to picture this growth. Google does a pretty good job of it with the ever-growing storage count that they show you on the left column as you log into your Gmail account, but the flooding in Thailand last year created the opportunity for us to have much better visual understanding of this growth.

The floods in Thailand created not only a huge humanitarian disaster but also drove the prices of hard drives through the roof because most manufacturers had built their plants there. That almost meant disaster for many small startup companies, but one of them, called Blackblaze, found an ingenious way to stay afloat.

They noticed that the prices for the 3 TB consumer hard drives had stayed relatively unchanged and that they could modify those hard drives and use them in their storage pods. However, even the consumer network was close to being depleted and Blackblaze’s new sources, Best Buy, Fry’s, and Costco set up a limit that only 2 HDDs could be bought by one person at a time. Yet, the company needed 50 TB more space every day so they reached out to their friends and family and asked them to buy as many drives as they could on their behalf.

So the guys from Blackblaze, their friends, and their families went out or online and bought as many hard drives as they could. One of the guys had his own “paper route” where he would drop by as many shops as he could, driving about 212 miles in total, and buying the 2 HDD allowed ration from every shop. An innovative friend of the company would order two hard drives on his behalf with his own credit card, wait until they were shipped, and then order another two with his wife’s credit card, having them shipped to their office.

Ultimately the company survived and actually thrived because of the effort that went into buying affordable storage space. Yet the most spectacular thing about their story becomes apparent when you start picturing a small army of people buying 3TB hard drives every day for days and days just to meet the demands of a small cloud storage company.

By Luchi Gabriel Manescu

About Luchi

Luchi is a Sociology major that worked as a technician in a computer shop to put himself through collage. He then continued to work for HP as a data analyst while trying to assert himself as a soft skills trainer. Finally he found the perfect balance between his diverging skills when he started writing tech related articles almost 3 years ago and since then he has continued to learn about almost every aspect of the IT world while continuously working on his writing skills.

View All Articles

Sorry, comments are closed for this post.

Small Technology Providers (STPs) — VARs, ISVs, Integrators, And SME Consultants

Small Technology Providers (STPs) — VARs, ISVs, Integrators, And SME Consultants

Small Technology Providers (STPs) Continuation from last weeks article. See the article here  Here’s the opportunity for little / middle guy.  It’s funny, I’m a big networker and I can’t tell you how many conversations I’ve had with IT folk across all these specialty functions and everyone says the same thing:   They all felt like…

An Old Recurring Revenue Model Gains New Converts

An Old Recurring Revenue Model Gains New Converts

An Old Recurring Revenue Model Due to a range of market forces, a recurring revenue model that’s been used for decades in industries such as airplane manufacturing is undergoing a resurgence. Widely referred to as outcome-based pricing, output-based pricing, and performance pay, it offers companies a compelling way to stand out in a crowded field.…

The Implication Of Consumers Not Having Their Heads In The Cloud

The Implication Of Consumers Not Having Their Heads In The Cloud

Customers CAN Better Protect Themselves The majority of cloud consumers don’t understand what cloud is let alone what the implications of transacting in the cloud or of having their data and digital assets stored in the cloud. As a result most consumers are their own worst enemy when it comes to putting themselves at risk…

Automation of Access Management Means a Happier IT Staff

Automation of Access Management Means a Happier IT Staff

Automation of Access Management One of tasks that your IT department probably really dislikes is managing the in-house and cloud user accounts and passwords for all of the employees in the company. Though this is usually an easy task, it is extremely mundane and time consuming, especially for a company that has frequent movement of…

Are You Sure You Are Ready For The Cloud? SDI

Are You Sure You Are Ready For The Cloud? SDI

Software Defined Infrastructure Well, we have come full circle with this string of subjects; about making sure you are ready for the cloud. We have talked security, storage, access, connectivity and feasibility to name a few. Now, lets discuss SDI. What is SDI? It simply stands for “Software Defined Infrastructure”. Many people have their own…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor