Clean Energy, Google Is Ready To Take The Plunge. Are You?

Clean Energy, Google Is Ready To Take The Plunge. Are You?

As Google has moved a step ahead towards clean and green energy by purchasing wind power for its Oklahoma data center, the IT world is standing again in front of a question. A question which has been here for a long time, but in a muted mode, has again hit the news headlines. It’s about the IT world vs. clean energy. Since the adverse effect of using too much of fuel or coal energy is bare to all and sundry, the Information Technology industry often comes under the scrutiny.

You may know that this IT industry is standing tall because of all the servers and data centers which are deployed for an eternal run. And to make sure that this colossal performance never comes to a halt, immense power back up is assured by the companies. At any cost they should maintain the 24x7x365 service happen around the clock. This urgency of the situation is considered responsible for such an enormous fuel and coal power consumption worldwide. In the last quarter of the decade, IT honchos spent a lot of time discussing about the problem and brainstorming to find a proper and viable solution.

With the announcement of Google, it has become apparent that world has got its answer. Last Wednesday, Google made it clear that it has finally taken the initiative which was in their plan for quite a long time. Being one of the leading advocates of green energy, it has tried and tested different means of solar or wind or biogas energy to run its offices as well as data centers. And finally, it directly bought power to run its Oklahoma data center.

This milestone setting action by Google has certainly raised the question for other internet companies who are still running their data centers and businesses upon conventional energy resources. Are they ready to follow the path set by Google by embracing clean energy and saving the earth from running out of its natural resources? All it needs is the will to set up a clean energy plant as a part of business infrastructure (like Apple making its own solar power farm) or buy the same from some reliable provider against a lofty premium amount which can raise the cost initially.

The world is yet to see who steps forward and follows Google and Apple in becoming a wise and socially responsible IT giant, and when?

By Durba Sengupta

Durba

Author Bio - Durba is a professional writer and blogger who is passionate about the latest technological trends and changes. With a Masters degree in Journalism and Mass Communication, she is possessed with a nose for the latest news along with an innate capability of presenting the complex technological matters in a simple way.
FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and store data. The

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving