Embrace Cloud, But Not At The Cost Of Your Ecosystem

Embrace Cloud, But Not at The Cost of Your Ecosystem

There is this great quote from the famous Hollywood flick, Spider-man, “With great power comes great responsibility.” The current biggest industry on this earth, the IT sector, has recently come to terms with this much-used scripted quote as New York Times published a story on ‘Power, pollution and the internet’. This report exposed an issue which was mostly unseen or unnoticed by the industry champs. Here comes the question of cloud computing vs. environment efficiency.

What is the common notion about the energy efficiency of cloud computing? Ask the folks around and you will be amazed at their answers. Most of us perceive cloud service as something really brilliant when it comes to energy consumption. Cloud is like socialism. All private properties merge into a single one. To put it in a simple way, if all the Americans stop using their own vehicles and start using public transport systems, it will save the fuel consumption up to a great extent. So when you are checking the latest tweets from your smart phone, companies are using Gmail or Google Drive instead of using their own individual servers; it must be cutting the energy consumption.

But things are not that simple with cloud. It’s true that with cloud, individual usage of servers has seen a steep decline. Google, Facebook, Twitter, PayPal, banks are taking care of your important business and personal data by storing it in their own servers. In fact, technically, they are securing data of millions or zillions of users like you. So those millions or zillions of users are not consuming that amount of electricity which could have been used in the absence of Google or PayPal’s servers.

Now, let’s try to paint a picture of those cloud giants’ thousand square feet long servers or data centers. It’s not a small IBM server, but a mammoth size data center with thousands of huge servers dedicated to millions of users. To maintain that mammoth thing work properly without any slow down or sudden crash, you need to create an endlessly running backup support. No rest, no switching off, no holiday for those data centers. And this endless service is possible only at the cost of an incredible amount of power supply. If I go by the numbers then it’s nearly “30 billion watts of electricity” the whole global digital warehouse consumes at large.

So ‘introspection’ is the ultimate call of the hour for all the cloud giants across globe.

By Durba Sengupta

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Comic
2016 Tour de France: Racing With Big Data

2016 Tour de France: Racing With Big Data

2016 Tour de France The 2016 Tour de France has just concluded, with Chris Froome (SKY) taking his third overall win. Not the kind of event we often focus on here at CloudTweaks, but Dimension Data has put its analytics technology to use tracking the journeys of each rider across all 21 stages, and their…

Ransomware: A Digital Pandemic – Is There A Cure?

Ransomware: A Digital Pandemic – Is There A Cure?

The Rise Of Ransomware You can imagine the scene: you’ve just completed that business plan and a set of accounts. Finally, it’s done and saved, ready for a final read through and to be sent out to your contact list. And right when you’re ready to click “Send”, the next thing you see on the…

Martech In A Content Crazed World

Martech In A Content Crazed World

Content Crazed World Everywhere you look there are pop-up ads and offers, at times it can feel like overload. What used to be a few online ads on websites has now grown into a wild world of offers that consume your every device. These advancements in marketing technology can not only be overwhelming to the…

Hubgets – Advanced Collaboration, Enriched Communication

Hubgets – Advanced Collaboration, Enriched Communication

Advanced Collaboration Tool Sponsored series provided in collaboration with Hubgets Collaboration tools have advanced leaps and bounds with the advent of cloud technology, and the services available are only getting better. Promising features such as sophisticated group communication, productive management of tasks and meetings, and the ultimate dream, working remotely from some gorgeous island destination, innovative collaboration…

Verizon To Acquire Yahoo For $4.83 Billion

Verizon To Acquire Yahoo For $4.83 Billion

Verizon Communications Inc (VZ.N) said it had agreed to buy Yahoo Inc’s (YHOO.O) core internet business for $4.83 billion in cash, ending a lengthy sale process for the fading Web pioneer. Buying Yahoo’s operations will boost Verizon’s AOL internet business, which it bought last year for $4.4 billion, by giving it access to Yahoo’s advertising…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

Four Recurring Revenue Imperatives

Four Recurring Revenue Imperatives

Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight the importance of responding to, and cherishing customer interactions. Technology and competitive advantage influence the final two. If you’re part of the movement towards recurring…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Cloud Comings and Goings

Cloud Comings and Goings

Cloud Power Amazon Web Services – the giant of cloud computing – is on track to do $10 Billion in revenue this year. Yet, rumors swirl that Apple may take a huge chunk of business away from them and Dropbox has definitely left AWS. Is something wrong at AWS? Wait, Salesforce.com (SFDC) – the granddaddy of…

M2M, IoT and Wearable Technology: Where To Next?

M2M, IoT and Wearable Technology: Where To Next?

M2M, IoT and Wearable Technology Profiling 600 companies and including 553 supporting tables and figures, recent reports into the M2M, IoT and Wearable Technology ecosystems forecast opportunities, challenges, strategies, and industry verticals for the sectors from 2015 to 2030. With many service providers looking for new ways to fit wearable technology with their M2M offerings…

Disaster Recovery And The Cloud

Disaster Recovery And The Cloud

Disaster Recovery And The Cloud One of the least considered benefits of cloud computing in the average small or mid-sized business manager’s mind is the aspect of disaster recovery. Part of the reason for this is that so few small and mid-size businesses have ever contemplated the impact of a major disaster on their IT…

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact The technology industry moves at a relentless pace, making it both exhilarating and unforgiving. For those at the forefront of innovation it is an incredibly exciting place to be, but what trends are we likely to see coming to the fore in 2016? Below are six predictions…

The Business of Security: Avoiding Risks

The Business of Security: Avoiding Risks

The Business of Security Security is one of those IT concerns that aren’t problematic until disaster strikes. It might be tomorrow, it could be next week or next year. The fact is that poor security leaves businesses wide open for data loss and theft. News outlets just skim the surface, but hackers cost business up…

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

Ambitious Startups An oft-quoted statistic, 50% of new businesses fail within five years. And the culling of startups is even more dramatic, with an estimated nine out of ten folding. But to quote Steve Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” So while…

5 Essential Cloud Skills That Could Make Or Break Your IT Career

5 Essential Cloud Skills That Could Make Or Break Your IT Career

5 Essential Cloud Skills Cloud technology has completely changed the infrastructure and internal landscape of both small businesses and large corporations alike. No professionals in any industry understand this better than IT pros. In a cutthroat field like IT, candidates have to be multi-faceted and well-versed in the cloud universe. Employers want to know that…