Pavlov And Cloud Computing: How We Will Overcome Our Anxiety

Pavlov and Cloud Computing: How We Will Overcome our Anxiety

It’s interesting to consider why we struggle to accept the cloud-computing model of data management. It seems safer to have our critical data and applications within walking distance from our desk where we can check its pulse anytime we want. Like Pavlov’s dogs we are conditioned to a react to whatever is a perceived as the non-threatening option. In this case one where we believe we must own the applications. After all we own our home, our vehicles, and our money. And yet even that is not the truth in its entirety.

For most of us the mortgage holder can be considered at least a part owner who requires us to have insurance and make payments. Vehicles are also financed and when we can’t make the payments we, “own” these lenders take the asset. If all of us decided to visit our money at the bank on the same day we would be disappointed yet we rest assured that the government has guaranteed it, and the banks are taking care of it. The point is that all of us do a lot more outsourcing than we are trained to believe. In fact every time we participate in online banking we are engaging in a form of cloud computing both literally in a technological sense, and figuratively in that we can never check on our money in the other room. This sounds like a, “cloud” philosophy.

What Pavlov Would Say

Based on the influential learning theories of Russian scientist Ivan Pavlov, its safe to assume he would tell us we have learned to trust an expensive form of ownership through classical conditioning. Pavlov conditioned dogs to salivate when they heard a bell much like we are conditioned to react guardedly when the cloud is suggested as a less expensive alternative than back room tech ownership. It is then that our, “owner reflex” kicks into gear and we feel insecure. Often this reaction is a reflection of a biased view toward ownership that produces the opposite paradigm than the ROI approach so necessary to a company’s success.

The Cost of Ownership

That house we own is an expensive proposition. Taxes, mortgage payments, maintenance, and other expenses arise that can make one doubt the value of this investment. Yet over the long haul home ownership has been a sound investment for most people. The history is far shorter in the tech industry. How many of us are working from a concrete financial analysis to assess cloud computing by the numbers? Often our initial reactions are conditioned responses to cloud computing until something happens to wake us from our slumber

When Pavlov’s assistant accidentally slammed a door during the bell ringing what came to be known as a, novel stimulus interrupted the dogs and they responded less. In the same way many of us will open up to the cloud when the novel stimulus of convenient, quick, and effective services are experienced.

By Don Cleveland

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

Sorry, comments are closed for this post.

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About Latest Posts Follow Us!CloudTweaksEstablished in 2009,…

Cloud Infographic – The Future (IoT)

Cloud Infographic – The Future (IoT)

The Future (IoT) By the year 2020, it is being predicted that 40 to 80 billion connected devices will be in use. The Internet of Things or IoT will transform your business and home in many truly unbelievable ways. The types of products and services that we can expect to see in the next decade…

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at…

CONNECT TO THE CLOUD

 

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Branded Content Programs

Advertising