The Lighter Side Of The Cloud – Delegation
The Lighter Side Of The Cloud – Recovery Backup
The Lighter Side Of The Cloud – Recovery Experts
The Lighter Side Of The Cloud – Down The Line

Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions

Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions

Human rationality is quickly becoming a castaway in the study of economics and psychology. That humans make decisions irrationally is an irrefutable precept as evidenced by empirical research. What these studies have uncovered is than when it comes to dealing with the emotions that naturally arise in the decision making process, avoiding risk trumps rational decision-making. The key issue is how the issue is framed to begin with.

One of the problems with cloud computing is overcoming its name. For most people, “the cloud” does not relate to some diagraming by computer scientists to illustrate how cloud computing operates. That frame of reference is only relevant to a narrow portion of tech savvy professionals. When most people here the word, “cloud” they unconsciously begin framing a set of references like: dreamy, foggy, haziness, overcast, and overshadow. Without being aware of it, putting one’s valuable data in the cloud becomes a lot more like driving one’s children around in an exploding Pinto from the 1970s than purchasing the latest technology.

Reframing the Risk Aversion Perception

Since cloud computing is a lot less risky than its associations listed above it’s necessary to reframe the issue along more rational lines. This challenge entails a shifting from a risk aversion position to a risk taking perspective.

In Tversky and Kahneman’s, “The Framing of Decisions and the Psychology of Choice” this issue is addressed by highlighting experiments that presented participants with cases involving life or death decisions about populations. What they found was that people will chose to pursue the option they perceive is the least risky regardless of the actual facts involved. By manipulating mathematical language in two scenarios people chose risk aversive strategies rather than taking a risk to save more people based on the way the question was framed. In fact the situations were exactly the same. Those waiting to get comfortable with the idea of the cloud will be waiting a long time without the issue being reframed to a more realistic assessment.

This reality something the automobile salesman understands instinctively. After a test drive and the perception that someone is interested in the car but not ready to make a decision, they will push the customer to take the car home for the night. Known, as the, “Puppy Dog Close” the hope is that the owner will fall in love with the idea of buying the car rather than sit in the dealership and talk himself out of it by thinking about everything that can go wrong.

In the same way cloud computing professionals can reframe cloud computing from some risky data dreamscape to a more realistic position where the cloud makes financial sense and security is less an issue than those butterflies fluttering in the pit of their stomach first indicated.

By Don Cleveland

don

Although relatively new to technology writing Don Cleveland has been writing and working in the fields of business and psychology over the last 25 years. After earning his B.A. in psychology at the University of South Florida he has returned to finish an M.A. in counseling. His passions are shining psychology’s empirical light on the world of computing and work through research and writing.

Sorry, comments are closed for this post.

Popular Archives

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats Each week on CloudTweaks we provide a few shoutouts to companies who provide engaging and interesting infographics that reflect our readers interests.  In this case, we have an excellent infographic provided by the team at arellia.com which takes a closer look at cyber-security and some of the biggest malware threats…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

Recent

Unlimited Cloud Storage Is Often Anything But

Unlimited Cloud Storage Is Often Anything But

Unlimited Cloud Storage The promise of unlimited technology has always enamored consumers. From unlimited texts to unlimited data, users want more, they want better and they want it now. This obsession with unlimited is influencing the cloud computing field. Many cloud storage providers now offer affordable, unlimited storage systems to house the growing volume of…

Layering Governance Over Cloud: Do Not Re-Build Perpetually!

Layering Governance Over Cloud: Do Not Re-Build Perpetually!

Layering Governance Over Cloud  As the latest Amazon earnings announcement for AWS suggests, enterprises have adopted cloud at a rapid pace over the last few years as a part of the emerging Bimodal IT paradigm. However, given the focus on cost and agile development, the sourcing of cloud vendors has typically been cost-based, and the…

Cloud Pinup: HappyApps Streamlines Application and System Monitoring

Cloud Pinup: HappyApps Streamlines Application and System Monitoring

HappyApps New Monitoring Experience This is part of our ongoing CloudTweaks Pinup series featuring new startups. Contact us for more information on how to get involved.  Happyapps.io is a young yet promising start-up that provides cloud-based, real-time monitoring services for applications across a wide range of platforms. Founded in 2015, the company is a newcomer to…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising