Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions

Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions

Human rationality is quickly becoming a castaway in the study of economics and psychology. That humans make decisions irrationally is an irrefutable precept as evidenced by empirical research. What these studies have uncovered is than when it comes to dealing with the emotions that naturally arise in the decision making process, avoiding risk trumps rational decision-making. The key issue is how the issue is framed to begin with.

One of the problems with cloud computing is overcoming its name. For most people, “the cloud” does not relate to some diagraming by computer scientists to illustrate how cloud computing operates. That frame of reference is only relevant to a narrow portion of tech savvy professionals. When most people here the word, “cloud” they unconsciously begin framing a set of references like: dreamy, foggy, haziness, overcast, and overshadow. Without being aware of it, putting one’s valuable data in the cloud becomes a lot more like driving one’s children around in an exploding Pinto from the 1970s than purchasing the latest technology.

Reframing the Risk Aversion Perception

Since cloud computing is a lot less risky than its associations listed above it’s necessary to reframe the issue along more rational lines. This challenge entails a shifting from a risk aversion position to a risk taking perspective.

In Tversky and Kahneman’s, “The Framing of Decisions and the Psychology of Choice” this issue is addressed by highlighting experiments that presented participants with cases involving life or death decisions about populations. What they found was that people will chose to pursue the option they perceive is the least risky regardless of the actual facts involved. By manipulating mathematical language in two scenarios people chose risk aversive strategies rather than taking a risk to save more people based on the way the question was framed. In fact the situations were exactly the same. Those waiting to get comfortable with the idea of the cloud will be waiting a long time without the issue being reframed to a more realistic assessment.

This reality something the automobile salesman understands instinctively. After a test drive and the perception that someone is interested in the car but not ready to make a decision, they will push the customer to take the car home for the night. Known, as the, “Puppy Dog Close” the hope is that the owner will fall in love with the idea of buying the car rather than sit in the dealership and talk himself out of it by thinking about everything that can go wrong.

In the same way cloud computing professionals can reframe cloud computing from some risky data dreamscape to a more realistic position where the cloud makes financial sense and security is less an issue than those butterflies fluttering in the pit of their stomach first indicated.

By Don Cleveland

About don

Although relatively new to technology writing Don Cleveland has been writing and working in the fields of business and psychology over the last 25 years. After earning his B.A. in psychology at the University of South Florida he has returned to finish an M.A. in counseling. His passions are shining psychology’s empirical light on the world of computing and work through research and writing.

View All Articles

Sorry, comments are closed for this post.

Comic
When Sci-Fi Predictions Come To Fruition

When Sci-Fi Predictions Come To Fruition

Evolution of Technologies To paraphrase science fiction author Arthur C. Clark, those who make predictions about the future are either “considered conservative now and mocked later, or mocked now and proved right when they are no longer around to enjoy the acclaim.” The one thing we can be sure about, Clark ventured, is that “[the…

Facebook Hopes To Extend Internet Connectivity With Solar-Powered Drones

Facebook Hopes To Extend Internet Connectivity With Solar-Powered Drones

Facebook Inc (FB.O) said on Thursday it had completed a successful test flight of a solar-powered drone that it hopes will help it extend internet connectivity to every corner of the planet. Aquila, Facebook’s lightweight, high-altitude aircraft, flew at a few thousand feet for 96 minutes in Yuma, Arizona, Chief Executive Mark Zuckerberg wrote in…

When Will Women In Tech Become The Norm?

When Will Women In Tech Become The Norm?

Tech Diversity It is well known that the technology industry has been dominated by men, but it is also clear that the industry is working to change that. Diversity in the tech industry, especially where it applies to women in tech, has been a topic of discussion for years. Recently the Washington Technology Industry Association…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Edtech and Virtual Reality – Exciting Learning Environment

Edtech and Virtual Reality – Exciting Learning Environment

Customizing Edutech Customized edtech learning solutions are becoming more commonplace as the education industry recognises their potential and begins transforming the traditional structures so as to incorporate innovative developments. From textbooks to tablets, chalkboards to virtual reality, edtech promises not only dynamic and exciting learning environments but better learning strategies and solutions. Virtual Reality and…

5 Ways To Ensure Your Cloud Solution Is Always Operational

5 Ways To Ensure Your Cloud Solution Is Always Operational

Ensure Your Cloud Is Always Operational We have become so accustomed to being online that we take for granted the technological advances that enable us to have instant access to everything and anything on the internet, wherever we are. In fact, it would likely be a little disconcerting if we really mapped out all that…

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Secure Third Party Access Still Not An IT Priority Research has revealed that third parties cause 63 percent of all data breaches. From HVAC contractors, to IT consultants, to supply chain analysts and beyond, the threats posed by third parties are real and growing. Deloitte, in its Global Survey 2016 of third party risk, reported…

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence All businesses need a strategy and processes for governance, risk and compliance (GRC). Many still view GRC activity as a burdensome ‘must-do,’ approaching it reactively and managing it with non-specialized tools. GRC is a necessary business endeavor but it can be elevated from a cost drain to a value-add activity. By integrating…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

Cloud And The Military – In The US

Cloud And The Military – In The US

Cloud And The Military Scandalous cost overruns; the newest high tech doesn’t work any better than very old tech; sweetheart monopoly deals with favorite defense contractors; sole sourcing key components from our enemies – the litany just goes on and on. The military’s relationship with technology always seems to be like watching a slow motion…

Cloud Computing Is Greener Than You Think

Cloud Computing Is Greener Than You Think

Cloud Computing Is Greener Than You Think Last week we touched upon how a project in Finland had blended two of the world’s most important industries, cloud computing and green technology, to produce a data centre that used nearby sea water to both cool their servers and heat local homes.  Despite such positive environmental projects, there…

Cloud Security: The Top 8 Risks According To ENISA

Cloud Security: The Top 8 Risks According To ENISA

Cloud Security Risks Does security in the cloud ever bother you? It would be weird if it didn’t. Cloud computing has a lot of benefits, but also a lot of risks if done in the wrong way. So what are the most important risks? The European Network Information Security Agency did extensive research on that,…

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups Traditionally actors headed for Hollywood while techies made a beeline for Silicon Valley. But times are changing, and with technological job opportunities expanding (Infographic), new hotspots are emerging that offer fantastic opportunities for tech jobs and startup companies in the industry. ZipRecruiter, an online recruitment and job…

Infographic: IoT Programming Essential Job Skills

Infographic: IoT Programming Essential Job Skills

Learning To Code As many readers may or may not know we cover a fair number of topics surrounding new technologies such as Big data, Cloud computing , IoT and one of the most critical areas at the moment – Information Security. The trends continue to dictate that there is a huge shortage of unfilled…

Cloud Computing Myths That SMBs Should Know

Cloud Computing Myths That SMBs Should Know

Cloud Computing and SMBs Cloud Computing is the hottest issue among IT intellects of Small and Medium Businesses (SMBs). Like any other computer-orientated technology, Cloud Computing has some misconceptions and myths that often kick-start arguments among the two opposing groups: Cloud Supporters and Cloud Opponents. Both of these groups have their own ideology and reasons…

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Imagine this:  Your wearable device is subpoenaed to testify against you.  You were driving when you were over the legal alcohol limit and data from a smart Breathalyzer device is used against you. Some might argue that such a use case could potentially safeguard society. However, it poses…