The One Lesson The Cloud Needs To Learn From Facebook

The One Lesson The Cloud Needs To Learn From Facebook

People, websites, talk shows, and even doctors discuss more about a Facebook epidemic than they are talking about an obesity epidemic. In fact, the massive amount of time that young people spend checking their status updates is not only the latest Hollywood fad, but also a reflection of the new level of online social interaction that Mark Zuckerberg has managed to create. You don’t need to be a psychology or sociology major to know how he managed to bring together so many people.

What he did was to use the magic behind the first two rules of Fight Club—1. You do not talk about Fight Club; 2. You do not talk about Fight Club—only that he took it one step further: 3. You could not be a part of Fight Club if you did not meet a set of requirements. In this case, it meant that you had to be going to one of the few collages that had access to the network.

It is a simple tactic of making something feel elitist and then slowly and gradually allowing the masses to get in. From there, creating games that take up so much time and setting up prizes that you can brag about to your friends was just the fruit of the latest technology that luckily ripened at the right time.

The cloud too is trying to associate itself with the elite, but they have chosen the big businesses. The cloud providers are trying to make themselves appealing to the small- and medium-sized offices. It is a good play in the sense that they have gone directly for the money; it took almost four years for Facebook to start displaying ads and thus bring in a positive cash flow.

However, most of us try to forget about work when we get home, so most people do not feel the same need to associate with the elite world of the cloud. In fact, a recent survey has shown that one in three people still thinks that the cloud has something to do with the actual clouds in the sky and 54 percent believe that they have never used the cloud although they use DropBox and have read Kindle books.

The truth is that the connection that has been created between the cloud and the tools needed in the business world is the single worst PR blooper that could have been made. Being useful may be a good way to sell in the corporate world, but it is also the best way to make sure that people will lose interest before they even get to finding out what the thing in question is useful to.

So the only way that the cloud can have a chance at a massive uptake is to begin proving that it is trivial and fun. We all love the fact that we can start reading a book on Kindle, sneak in a few pages at work on the desktop computer, and then keep reading it on a smartphone during the commute, but why isn’t anyone telling us how that is the best use for the cloud? We would pick it up from there and start developing our own ways of using the cloud, if only we knew that.

By Luchi Gabriel Manescu

About Luchi

Luchi is a Sociology major that worked as a technician in a computer shop to put himself through collage. He then continued to work for HP as a data analyst while trying to assert himself as a soft skills trainer. Finally he found the perfect balance between his diverging skills when he started writing tech related articles almost 3 years ago and since then he has continued to learn about almost every aspect of the IT world while continuously working on his writing skills.

View All Articles

Sorry, comments are closed for this post.

Comic
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

What Futuristic Tech Will You See In Your Lifetime?

What Futuristic Tech Will You See In Your Lifetime?

Futuristic Tech The world and what people can do is increasingly being driven by technology. It has already shaped the world we live in, but over the next few decades it is set to shape the world in ways that we can barely imagine. There have already been some great leaps in IoT technology recently,…

The Lighter Side Of The Cloud – Hiding Spots

The Lighter Side Of The Cloud – Hiding Spots

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Exploiting AI and Blockchain Technology

Fintech Exploiting AI and Blockchain Technology

AI and Blockchain Technology The field of artificial intelligence (AI) had progressed rapidly in the last ten years, though first recognized in the 1950s. From autonomous motor vehicles to digital personal assistants, the technology is making its way into a variety of industries, enabling better task automation, language processing, and data analytics. But more recently,…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

Cloud Infographic – Big Data Analytics Trends

Cloud Infographic – Big Data Analytics Trends

Big Data Analytics Trends As data information and cloud computing continues to work together, the need for data analytics continues to grow. Many tech firms predict that big data volume will grow steadily 40% per year and in 2020, will grow up to 50 times that. This growth will also bring a number of cost…

Big Data – Top Critical Technology Trend For The Next Five Years

Big Data – Top Critical Technology Trend For The Next Five Years

Big Data Future Today’s organizations should become more collaborative, virtual, adaptive, and agile in order to be successful in complex business world. They should be able to respond to changes and market needs. Many organizations found that the valuable data they possess and how they use it can make them different than others. In fact,…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

Ambitious Startups An oft-quoted statistic, 50% of new businesses fail within five years. And the culling of startups is even more dramatic, with an estimated nine out of ten folding. But to quote Steve Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” So while…

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Cloud Compliance  Regulatory compliance is an issue that has not only weighed heavily on the minds of executives, security and audit teams, but also today, even end users. Public cloud adds more complexity when varying degrees of infrastructure (depending on the cloud model) and data fall out of the hands of the company and into…

Consequences Of Combining Off Premise Cloud Storage and Corporate Data

Consequences Of Combining Off Premise Cloud Storage and Corporate Data

Off Premise Corporate Data Storage Cloud storage is a broad term. It can encompass anything from on premise solutions, to file storage, disaster recovery and off premise options. To narrow the scope, I’ve dedicated the focus of today’s discussion to the more popular cloud storage services—such as Dropbox, Box, OneDrive—which are also known as hosted,…