Accessing The Real Risk Of Cloud Computing

Accessing the Real Risk of Cloud Computing: Is the Sky is Falling or are the Failures a Blip on the Radar Screen?

It’s interesting to follow the big money that big companies are spending. It’s a lot like watching a huge ocean liner set sail for exotic places or a stretch limousine glide though town. These oddities can’t help but be seen but I often wonder if anyone is really watching.

According to a Wall Street Journal article from last spring entitled, “The Sun Shines on The Cloud”  the research firm IDC reported 16 billion in cloud revenue for 2009 and projects a $73 billion investment to be made by 2015. The background of this article is Amazon’s partial cloud failure that kicked Netflix and a host of other customers off the network last June. Amazon explained and apologized and the headlines screamed panic.

At the time and even now Amazon continues with business as usual in the cloud. In Luchi’s Week In Review piece last week on Cloud Tweaks, he reported that Amazon is seeking to control the domain .cloud. The mammoth doesn’t seem very worried about power outages or security risks. Nor has Netflix run away from the cloud when the temporary hitch affected their business. Apparently these disruptions we hear about every now and then are a blip on the radar screen. The big guys are basing their future on the cloud while many remain skeptical and concerned about security. Why can’t smaller companies think like big companies? Perhaps fear holds them back, a fear we are not even aware of.

Fear Conditioning and Memory

Perhaps one of the things that separate big business cloud adoption from small business hesitation is a negative first time experience lodged in one’s memory that is now perceived as fact, also known as fear conditioning. Fear conditioning is the phenomenon that describes fears that develop when one’s initial harrowing experience with a situation is generalized to future related experiences.

If a dog bites a person at an early age they may respond fearfully with all dogs until they can overcome their fear. This happens in part by experiencing the fact that the vast majority of dogs do not bite. Likewise if an executive experiences a harrowing loss of data through a hardware failure he may, without thinking, react negatively to shifting some of his operations to the cloud as he associates this more efficient hypothetical prospect of the cloud with the much more familiar memory when a data loss happened on his watch.

Changing this situation involves reconsolidating one’s memory over time. Every time the memory of the dog bite is retrieved when a dog is presented and nothing bad happens, the fear becomes less and less. As the cloud proves its value over time more and more people will sign on. By then the big guys will be unto the next big thing and those of us who aren’t there yet will still be watching.

By Don Cleveland

About don

Although relatively new to technology writing Don Cleveland has been writing and working in the fields of business and psychology over the last 25 years. After earning his B.A. in psychology at the University of South Florida he has returned to finish an M.A. in counseling. His passions are shining psychology’s empirical light on the world of computing and work through research and writing.

View All Articles

Sorry, comments are closed for this post.

Comic
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups Cloud platforms have become a necessary part of modern business with the benefits far outweighing the risks. However, the risks are real and account for billions of dollars in losses across the globe per year. If you’ve been hacked, you’re not alone. Here are some other companies in the past…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

Security: Avoiding A Hatton Garden-Style Data Center Heist

Security: Avoiding A Hatton Garden-Style Data Center Heist

Data Center Protection In April 2015, one of the world’s biggest jewelry heists occurred at the Hatton Garden Safe Deposit Company in London. Posing as workmen, the criminals entered the building through a lift shaft and cut through a 50cm-thick concrete wall with an industrial power drill. Once inside, the criminals had free and unlimited…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Cloud Email Migration In today’s litigious society, preserving your company’s data is a must if you (and your legal team) want to avoid hefty fines for data spoliation. But what about when you move to the cloud? Of course, you’ve probably thought of this already. You’ll have a migration strategy in place and you’ll carefully…

Mobile Connected Technologies – The Future Of The Healthcare Industry

Mobile Connected Technologies – The Future Of The Healthcare Industry

Mobile Connected Technologies Clinics, hospitals, and other healthcare facilities are embracing new mobile technologies in order to be more efficient in their daily tasks. With faster communication and better collaboration, clinicians can spend much less time handling medical devices and more time administering care to their patients. Industry experts are stating that mobile connected technologies…

The Big Data Movement Gets Bigger

The Big Data Movement Gets Bigger

The Big Data Movement In recent years, Big Data and Cloud relations have been growing steadily. And while there have been many questions raised around how best to use the information being gathered, there is no question that there is a real future between the two. The growing importance of Big Data Scientists and the…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

Cloud Computing Myths That SMBs Should Know

Cloud Computing Myths That SMBs Should Know

Cloud Computing and SMBs Cloud Computing is the hottest issue among IT intellects of Small and Medium Businesses (SMBs). Like any other computer-orientated technology, Cloud Computing has some misconceptions and myths that often kick-start arguments among the two opposing groups: Cloud Supporters and Cloud Opponents. Both of these groups have their own ideology and reasons…

Cloud Infographic – Disaster Recovery

Cloud Infographic – Disaster Recovery

Disaster Recovery Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and downtime —…

Expert Insights Into The Yahoo Breach

Expert Insights Into The Yahoo Breach

Yahoo Breach Latest reports suggest that the recent Yahoo! data breach may exceed 500 million records, with some sources implying millions more records penetrated, upping the total number of records stolen in various recent hacks to approximately 3.5 billion. CloudTweaks spoke to Kevin O’Brien, CEO of GreatHorn, for expert insight into this latest violation. GreatHorn…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

Big Data’s Significant Role In Fintech

Big Data’s Significant Role In Fintech

Data Banking Fintech covers a range of financial fields such as retail banking, investments, and lending and thanks to the mobile and internet innovations of late is a thriving sector. Offering improvements which drive customer satisfaction and education in an area previously inscrutable and dictated by gigantic inflexible corporations, fintech is helping put the power…

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Multi-Instance vs. Multi-Tenant The cloud is part of everything we do. It’s always there backing up our data, pictures, and videos. To many, the cloud is considered to be a newer technology. However, cloud services actually got their start in the late 90s when large companies used it as a way to centralize computing, storage,…

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Business Intelligence (BI) Software  How does your company track its data? It’s a valuable resource—so much so that it’s known as Business Intelligence, or BI. But using it, integrating it into your daily processes, that can be significantly difficult. That’s why there’s software to help. But when it comes to software, there are lots of…