The Lighter Side Of The Cloud – Down The Drain
The Lighter Side Of The Cloud – #NerdLove
The Lighter Side Of The Cloud – Big Data Project

Accessing The Real Risk Of Cloud Computing

Accessing the Real Risk of Cloud Computing: Is the Sky is Falling or are the Failures a Blip on the Radar Screen?

It’s interesting to follow the big money that big companies are spending. It’s a lot like watching a huge ocean liner set sail for exotic places or a stretch limousine glide though town. These oddities can’t help but be seen but I often wonder if anyone is really watching.

According to a Wall Street Journal article from last spring entitled, “The Sun Shines on The Cloud”  the research firm IDC reported 16 billion in cloud revenue for 2009 and projects a $73 billion investment to be made by 2015. The background of this article is Amazon’s partial cloud failure that kicked Netflix and a host of other customers off the network last June. Amazon explained and apologized and the headlines screamed panic.

At the time and even now Amazon continues with business as usual in the cloud. In Luchi’s Week In Review piece last week on Cloud Tweaks, he reported that Amazon is seeking to control the domain .cloud. The mammoth doesn’t seem very worried about power outages or security risks. Nor has Netflix run away from the cloud when the temporary hitch affected their business. Apparently these disruptions we hear about every now and then are a blip on the radar screen. The big guys are basing their future on the cloud while many remain skeptical and concerned about security. Why can’t smaller companies think like big companies? Perhaps fear holds them back, a fear we are not even aware of.

Fear Conditioning and Memory

Perhaps one of the things that separate big business cloud adoption from small business hesitation is a negative first time experience lodged in one’s memory that is now perceived as fact, also known as fear conditioning. Fear conditioning is the phenomenon that describes fears that develop when one’s initial harrowing experience with a situation is generalized to future related experiences.

If a dog bites a person at an early age they may respond fearfully with all dogs until they can overcome their fear. This happens in part by experiencing the fact that the vast majority of dogs do not bite. Likewise if an executive experiences a harrowing loss of data through a hardware failure he may, without thinking, react negatively to shifting some of his operations to the cloud as he associates this more efficient hypothetical prospect of the cloud with the much more familiar memory when a data loss happened on his watch.

Changing this situation involves reconsolidating one’s memory over time. Every time the memory of the dog bite is retrieved when a dog is presented and nothing bad happens, the fear becomes less and less. As the cloud proves its value over time more and more people will sign on. By then the big guys will be unto the next big thing and those of us who aren’t there yet will still be watching.

By Don Cleveland

don

Although relatively new to technology writing Don Cleveland has been writing and working in the fields of business and psychology over the last 25 years. After earning his B.A. in psychology at the University of South Florida he has returned to finish an M.A. in counseling. His passions are shining psychology’s empirical light on the world of computing and work through research and writing.

Sorry, comments are closed for this post.

Popular Archives

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype Skype is the most popular cloud-based VOIP service. Since being bought out by Microsoft for $8.5 billion in 2011 the company has grown to more than 300 million users and now accounts for 34% of all international calls. Some people don’t want to use Skype though. Reports of…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker Docker started as just a software container on top of a Linux operating system which seemed like a simple optimization for a fat hypervisor. Its disruptive force however comes from the fact that it does force us to rethink many of the layers of the cloud stack. Starting from the way we…

The History Of Back-Ups

The History Of Back-Ups

The History of Back-Ups There’s no doubt about it – we are spoilt. With external hard-drives, CDs, USB memory sticks, SD cards, online storage and multiple devices with vast memories we can save, access and back up our data more easily and more efficiently than ever before. (Image Source: Maxim Yurin, SoftLogica)  It’s not always been…

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. So much, in fact, that you’re probably getting sick of hearing about it. Here are some interesting facts you might not know about big data via The Visual Capitalist: Big Data got its start in the…

Recent

Is The Internet of Things A Perfect Storm?

Is The Internet of Things A Perfect Storm?

Is The Internet of Things A Perfect Storm? There has been a great deal of discussion surrounding the Internet of Things over the past couple of years as more companies are taking an active and aggressive interest. IBM for example has recently decided to invest $3 Billion over the next 4 years. “Our knowledge of…

Digital Transformation: Miracle and Wonder

Digital Transformation: Miracle and Wonder

Digital Transformation These are the days of miracle and wonder. I’ve been leading a small, global research team at the Tau Institute for the past few years to examine the dynamics of IT adoption in more than 100 countries throughout the world. We’ve developed several indices that show how well these nations are doing on a relative basis. We ranked the nations…

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue The integral integration of cyber security and cloud technology seemed to be the hottest issue at the busy RSA 2015 Conference in San Francisco. Interested parties packed security and cloud service booths for the duration of the conference. Several prominent publications covered the increased importance of securing their private information that’s…

Contact Us

Sending

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising