Cloud Computing in FMCG Sector
A vertical market or vertical is engaged in trade based on specific and specialized needs where competition is within a well-defined segment. Fast Moving Consumer Goods (FMCG) – or Consumer Packaged Goods (CPG) is a vertical that fulfil the primary needs of consumers. Each one of us uses fast moving consumer products every day such as dairy products and baked goods, cosmetics, teeth cleaning products, and shaving products.
Dynamics such as rapid urbanization, global exposure etc. in FMCG sector has created new challenges; thus business intelligence has become a new mantra for FMCG sector, which leads to intelligent business. Enterprise content management also plays a vital role in supporting analytics. Along with benefits, usage of technology comes with certain barriers such as cost, efficient utilization, feasibility etc.
Advent of Cloud Computing has changed the scenario for all kinds of companies in FMCG sector. Combination of BI and ECM, popularly known as Enterprise Information Management (EIM) is considered as future trend and with Cloud computing, it will bring huge change in FMCG sector by addressing various dynamics which are seen as roadblock in the potential growth of the FMCG sector.
Cloud computing can be a key enabler for BI and ECM in FMCG Sector for the following reasons:
Data is moving into the cloud; mainly, with the burst of Cloud Storage options and RDBMS availability in the cloud. Shared architecture philosophy, on the other hand, does support elastic scalability. It also supports other cloud objectives such as lower costs for resources, maintenance, tuning and support, less operational expenses.
Data workloads are becoming increasingly weighty.
Analytical and Reporting applications need to be used as service to meet the varied demands.
BI technology needs to be experienced in enterprises before full acceptance and for this sandbox testing cloud is the best choice.
Computing and data storage resources can be planned in incremental basis according to the need and successful execution of proof of concepts in Cloud and paid as per usage.
The FMCG sector in particular will enjoy EIM capabilities on cloud, on-premises or managed via outsourcers. Cloud computing is starting to change the scenario for EIM based on potential cost savings and technology benefits. Organizations can establish Cloud, BI and ECM practice. There is a potential for offering services to valued customers in the area of Cloud based EIM services in FMCG sector as well as other verticals also. It is better to build Proof of Concepts to start with and then it can be enhanced as a service offering. Dedicated EIM Service to cater to the companies in FMCG sector and other verticals looking for such services will be in demand for next few years.
By Mitesh Soni
Mitesh is a Technical Lead at iGATE. He is in the Cloud Services Practice (Research and Innovation) and loves to write about new technologies. He is SCJP, SCWCD, CCSK,VCP. He firmly believes that highly organized research is guaranteed to produce nothing new and try to come up with different attributes to attach with his research.
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