Could Google Become The New Microsoft Of Cloud IT?

Could Google Become The New Microsoft Of Cloud IT?

Could Google Become The New Microsoft Of Cloud IT?

For the past 15 years, Microsoft has been the unquestionable king of business IT. As the market leader in both workstation and server operating systems, Microsoft set the standard and controlled the experience for a generation of both IT professionals and general computer users. Today, even with explosive growth of tech companies like Apple, Citrix, Red Hat, IBM, and VMware, Microsoft maintains a ridiculously large share of the worldwide PC OS market (92%), approximately four fifths of the enterprise office productivity market, and a healthy plurality of server OS sales (48%).

No other company has ever come close to achieving the level of overall IT dominance that Microsoft has, and it’s unlikely that any new company will in the foreseeable future.

But what about the cloud? Could any single company come to dominate cloud IT like Microsoft has business IT? The answer is a definitive yes. With the constant onslaught of hot new cloud startups, it’s easy to lose sight of the cloud IT juggernaut Google has been nurturing over the past several years.

But consider what the geeks in Mountain View have accomplished since 2008 in a market saturated with nimble startups, brilliant competitors, and billions of dollars of venture capital:

  • A Google Apps communication and collaboration service with tens of millions of users (reseller Cloud Sherpas alone manages over 4.2 million seats).
  • The largest mobile OS ecosystem in the world—one that’s increasingly embraced by the enterprise.
  • The most popular cloud-based document collaboration and storage service in the world (Google Docs/Drive).
  • A free unified communications platform with tremendously flexible features and international calling rates just as low—if not lower—than Skype.
  • A website (Sites) and blog (Blogger) hosting platform used by millions of websites.
  • An website analytics platform used by tens of millions of websites—SMBs and enterprises alike.
  • A Google Apps marketplace packed with nearly every sort of software a business could want—including CRM, ERP, accounting, marketing, collaboration, project management, point of sale, and scheduling and booking.

And that’s just a partial list. Google also either leads or holds significant sway in enterprise search, email security and archival, and cloud slim clients (Chromebooks).

Given that Google influences how at least a plurality of the world’s population finds information (search), collates news (News/Reader), and consumes video content (YouTube) it seems entirely possible that Google could eventually position itself to dominate nearly every important aspect of the business cloud IT world.

With a huge head start in cloud-based communication, collaboration, and productivity, it wouldn’t be such a huge leap for Google to eventually extend its reach into database, supercomputing, PaaS, payment processing, and point of sale as well. In fact, it already has. But then, perhaps you haven’t heard of Google Cloud SQL, Google Compute Engine, Google App Engine, or Google Wallet… yet.

By Robert Shaw

About Robert

Robert Shaw was an early entrant into the cloud computing sector, working as a consultant for Accenture on server virtualization and software-as-a-service migration. He has also been a technical editor for eHow and other web properties and still provides local IT consulting services.

View All Articles

Sorry, comments are closed for this post.

Newton’s First Law and Cloud

Newton’s First Law and Cloud

Scaling the Mountain “You’re kidding me, the server went down? What are we supposed to do about launching the new website? We promised our partners that we would go live this weekend. I’ll admit its forty new pages but it’s just a website. How long before it all gets fixed?” I’ll bet you have been to this…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus Shadow IT, a phenomenon defined as building internal IT systems without the official organizational approval has been a growing concern for CIOs over the last few years. In 2015, it climbed to the top of the list of the emerging IT threats, with as much as 83% CIOs reporting…

Hoarders And Data Collectors:  On The Brink Of Unmanageability

Hoarders And Data Collectors: On The Brink Of Unmanageability

Hoarders and Data Collectors In our physical world, hoarders are deemed “out of control” when they collect too much.  Surely the same analogy applies in our online world.  When providers collect realms of data from us, it seems they lose control of that too?  In the last months it’s not just the frequency of data…

Are You Sure You’re Ready For The Cloud?: Connectivity

Are You Sure You’re Ready For The Cloud?: Connectivity

Cloud Connectivity Many times when we think of “cloud” we think of the elastic compute and storage, but we forget one very important thing, connectivity. Even though connectivity is no part of the cloud itself, it does have a direct bearing on how we access it, use it, and play around with it. If our…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor