Democratizing Business Communications
In my previous post I wrote about the importance of collaboration in modern business and postulated about possible reasons behind it. Today, I am going to explore a related topic – communications.
Now, effective communication is the key to effective collaboration, which we have already discussed, is the key to business success. However, modern businesses face several challenges in this critical area.
“Man is by nature a social animal,” wrote Greek philosopher Aristotle more than 2,000 years ago. While it’s as true today as it was then, technology has enabled people to socialize and communicate like never before. Consider the tremendous popularity of social networks like Facebook, LinkedIn and Reddit, and this becomes evident. To put things in perspective, if Facebook with its billion users were a country, it would be the third most populous in the world.
However, social media is just one of the communications tools that businesses use; in fact, its use is still in its infancy. Modern businesses already have a lot on their plate – email, phone, voicemail, instant messaging, teleconferencing, videoconferencing, text, fax, etc. While variety may be the spice of life, myriad communications options introduce their own challenges.
One is obviously the challenge of maintaining information security. With so many communications tools in use, how can management ensure that interactions adhere to firm policies and sensitive data is not leaked? Second is the challenge of maintaining a uniform user experience. Without some amount of uniformity, collaboration is difficult between employees. Also, it’s not possible to create a single brand identity if different departments communicate with the outside world, whether they are suppliers upstream or customers downstream, through different means.
Then somebody thought – “ Wouldn’t it be advantageous to have a single manageable system that provides users a consistent and seamless communications experience across multiple platforms and locations?” And the concept of Unified Communications was born.
In simple words, unified communications is the integration of multiple communication tools into a consolidated package for better management and control. It’s not necessarily a single product, but a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. However, Avaya, an established leader in this field, began to think a step further.
The scientists at Avaya thought – “Will it be possible to marry Unified Communications with Cloud Computing to deliver a solution that leverages the advantages of both and nullifies their weaknesses?” And the Collaboration Cloud was born.
The collaboration cloud is an environment where participants can effectively build, deliver, use and enhance communications using cloud-based technologies. Combining the best that IaaS, PaaS and SaaS have to offer, Avaya is looking to offer CaaS or Collaboration as a Service. Leveraging the inherent advantages of the cloud, it takes unified communications towards a whole new level.
Learn more about the collaboration cloud at: CIO Collaboration Network
By Sourya Biswas