The Lighter Side Of The Cloud – New Delivery System
The Lighter Side Of The Cloud – Disorganized
The Lighter Side Of The Cloud – Cloud Services

Mental Simulations And Cloud Computing: Faulty Reasoning Meet The Coming Reality

Mental Simulations And Cloud Computing: Faulty Reasoning Meet The Coming Reality

My journey to purchasing a MacBook Air and adopting the cloud for all my data storage needs was fraught with many naysayers. What amazed me most was the salesman who challenged my commitment.

When faced with the idea of selling me something without a traditional hard drive no less than four salesmen attempted to talk me out of it. When pressed for reason all they could tell me was that the MacBook Pro was better because it contained a hard drive and a DVD slot for about the same price. When I explained that I was a writer and wanted the lightweight and faster processing capabilities an interesting social transaction took place that demonstrated the mismatch between my mental simulations and the salesman’s reasoning. Similar disconnects are happening every day as decisions are made about utilizing cloud computing.

These salesmen simply did not believe I wanted to store data on the cloud and forgo storage on a hard drive. They attempted to appeal to my sense of reason using a decision-making theory called economic utility. They’re thinking was that surely the Pro made more sense than the Air because it offered a better value that I could see, feel, and touch. Never mind that I didn’t want a heavier machine with a fan and a hard drive but a more nimble notebook and cloud storage. I was framing my decision around what I valued subjectively also known as a mental simulation. I’m imagining the quick start-up and thin design alongside the loss of data I had already experienced with traditional storage.

Mental Simulation Trumps Utility Theory

The four salesmen I dealt with were applying a version of the utility theory that tried to appeal to my rational need to get more for the same money. For them and MacBook Pro buyers it is easier to imagine data they can drag around in a metal box. My imagination was more geared to less hassle and adjusting to remote storage to meet that goal.

Neuroscientist Antonio Damasio, echoed a theme that has become prevalent over the last decade when he said, “humans are not either thinking machines or feeling machines but rather feeling machines that think.” (http://phys.org/news/2010-11-antonio-damasio-probes-mind.html) For the cloud-computing enthusiast, this means that clients need help re-imagining their future alongside cloud computing applications.

Whenever I’m around people with a MacBook Pro I ask them why they didn’t choose the air. They get an uncomfortable look on their face and tell me that they just couldn’t imagine not having a hard drive or a slot to slip in a movie or download a program. So like many companies that put off cloud computing services, fear inhabits the mind rather than efficiency.

Potential cloud adopter’s mental simulations must be understood and addressed whether they are rationalizing or responding subjectively. As they imagine their future in the cloud, help them make sure that future is realistically assessed.

By Don Cleveland

don

Although relatively new to technology writing Don Cleveland has been writing and working in the fields of business and psychology over the last 25 years. After earning his B.A. in psychology at the University of South Florida he has returned to finish an M.A. in counseling. His passions are shining psychology’s empirical light on the world of computing and work through research and writing.

Sorry, comments are closed for this post.

Popular Archives

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud computing – Greater Innovation! Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city…

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Public, Private & Hybrid Differences Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About…

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility A CIO friend of mine once told me that a hybrid cloud model enables him to “own the base, rent the spike” when it comes to unplanned events. Let’s face it – maintaining unused infrastructure for rare or random IT events is expensive and unnecessary in a cloud…

Five Cloud Questions Every CIO Needs To Know How To Answer

Five Cloud Questions Every CIO Needs To Know How To Answer

The Hot Seat Five cloud questions every CIO needs to know how to answer The cloud is a powerful thing, but here in the CloudTweaks community, we already know that. The challenge we have is validating the value it brings to today’s enterprise. Below, let’s review five questions we need to be ready to address…

5 Surprising Ways Cloud Computing Is Changing Education

5 Surprising Ways Cloud Computing Is Changing Education

Cloud Computing Education The benefits of cloud computing are being recognized in businesses and institutions across the board, with almost 90 percent of organizations currently using some kind of cloud-based application. The immediate benefits of cloud computing are obvious: cloud-based applications reduce infrastructure and IT costs, increase accessibility, enable collaboration, and allow organizations more flexibility…

Recent

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue The integral integration of cyber security and cloud technology seemed to be the hottest issue at the busy RSA 2015 Conference in San Francisco. Interested parties packed security and cloud service booths for the duration of the conference. Several prominent publications covered the increased importance of securing their private information that’s…

Imperfect Security: The RSA Conference And The Illusion Of Safety

Imperfect Security: The RSA Conference And The Illusion Of Safety

The RSA Conference And The Illusion Of Safety This year’s 2015 RSA Conference is taking place from April 20th to 24th, in San Francisco, California. Here, security leaders from across the vast expanse of tech, politics, and more will gather to discuss the past, present, and future of security. From application security to technology infrastructure,…

The Lighter Side Of The Cloud – Day 5

The Lighter Side Of The Cloud – Day 5

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates. About Latest Posts donAlthough relatively new to technology writing Don Cleveland has been writing and working in the fields of…

Contact Us

Sending

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising