Solving Problems On The Cloud Part 2: PaaS Adoption Rates Lag Behind SaaS, Again

Solving Problems On The Cloud Part 2: PaaS Adoption Rates Lag Behind SaaS, Again

Continued From Part 1

In the 1920s Gestalt Psychologists developed the concept that by reimagining a difficulty one could solve a problem. This meant restructuring a problem’s components by recasting one’s mental picture. Perhaps this is what’s needed when it comes to PaaS.

With advent of the personal computer, the business dynamics of the cloud have long since moved away from its original expectations, but its return to the original vision may arrive sooner than we think. The idea then was a handful of networks running the show but the more current version of PaaS’ arrival depends on the imaginations of PaaS enthusiasts. Before we consider that, let’s detail the PaaS problem as it currently stands.

The Current Paas Status

Writing for Cloud Tech, James Bourne reports on the current lack of adoption problem with PaaS. Citing research from Symform, Bourne confirms the ongoing dynamic that software-as-a-service (SaaS) continues building sales while platform-as-a-service (PaaS) stagnates. This 500 participant study demonstrated that 79% of those surveyed are utilizing SaaS and that 48% had no plans of utilizing PaaS. Meanwhile the ancient history of cloud computing reflects that it all began in quite the opposite way.

Paas History

A recent infographic points out that it all began in 1950 when Herb Grosch’s imagined the entire world running on terminals that received information from 15 large data centers, a somewhat Orwellian sounding prospect. (PaaS sounds better.) Think ahead towards a maturing cloud industry and it’s not hard to imagine a more democratic version of Grosch’s prediction coming true. But what does a stakeholder do in the meantime?

Gestalt Approaches to PaaS & Amazon

How can we reimagine PaaS to meet the needs and demands of clients trained to own their platforms since the beginning of the personal computer revolution? Retrain the consumer.

Many business revolutions began through selling to the retail customer. While politicians were promising a  chicken in every pot, Henry Ford had already been working on a car in every driveway in the same way that Microsoft and Apple worked to get Windows and iOS operating systems into every household and business. All those customers had to be trained to some degree. Its seems Amazon has reimagined its cloud in much the same way.

Since cost drives consumer sales and most consumers remain fixated on ownership, Amazon has decided to give it away. When I bought my daughters textbooks last fall from I received a credit from Amazon’s cloud that includes a player. Seven songs got me rolling that I can download to my iPod account. What Amazon got was a current customer logging more frequently unto their site and even spending a little more money. Perhaps most important in this transaction is the retraining of a consumer in the ABCs of PaaS. How can you reimagine your barriers and create a whole new set of solutions?

By Don Cleveland

About don

Although relatively new to technology writing Don Cleveland has been writing and working in the fields of business and psychology over the last 25 years. After earning his B.A. in psychology at the University of South Florida he has returned to finish an M.A. in counseling. His passions are shining psychology’s empirical light on the world of computing and work through research and writing.

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