The Cloud, Week In Review: November 30th, 2012
This week, Google and Amazon have brought forth new goodies for consumers that are going to make our lives even easier than before. And the privacy of the data we are going to use through their services may receive a new level of privacy security if a bill proposed by Patrick Leahy will be passed.
Google Drive Attachments Raised to 10 GB
Google has risen this week the maximum attachment size to 10 GB of data. It is a natural upgrade seeing how users have been uploading huge files to their Google Drive accounts and sharing them with everyone they needed. Now Google has simply created a seamless integration of its 2 services, Google Drive and Gmail and users can send directly through their email. In actuality the Google Drive account is the one being used and this is both an advantage and a disadvantage. It is an advantage because the files are stored on a data center and are thus very easy to download. But it is also a disadvantage because it makes for a very lovely trap: when you will attempt to upload anything above the 5 GB storage that comes for free from Google Drive you will have to buy the extra space, thus receiving the Google upgraded service for $2.49/month.
Amazon Launches a Data Warehouse Service RedShift
For most individual users it is almost impossible to imagine data gathered on such a monumental scale that it simply cannot be analyzed. And yet there are companies that need to buy the services of a data warehouse to report and analyze their data. However, this service used to be so expensive that the small and medium companies could not afford it and were forced to through away almost 90% of their data. But the new Redshift service that is integrated in the Amazon Web Services has been lunched in a scalable model that allows companies to choose exactly how much they are going to spend. What’s even more tempting is that even when using the maximum petabyte Redshift cluster users will pay less than $100 per year.
Google Avoids Webmasters Tools Disaster
Google is constantly trying to improve the level of service they provide their users so it is a statistically inevitable that they would do a blunder from time to time. This week they reactivated several obsolete Webmasters Tools user accounts. By doing this they have given former employees access to sensitive data of companies they were no longer working with. The issue was solved in time but it has put a rather unfavorable highlight on the integrating services they are providing. Having access to one service means users will automatically gain access to any number of other services like Google Docs, Analytics and even AdSense.
New Privacy Bill to Be Brought Up
Senate Judiciary Committee Chairman Patrick Leahyhas brought up a bill that will increase the level of privacy internet users currently have. According to the current law state and federal authorities may access any email that is older than 6 months. The new legislature argues that electronic communications are as private as any personal letter and should enjoy the same level of privacy. Even so a federal judge’s subpoena can allow law enforcers to access any email they want as long as they can show a reasonable suspicion of crime. So, if passed, the new law may raise security standards to a new level but not so high as to make our private lives truly private.
Predictive Software May Be the Way of the Future
Jeff Hawkins, one of the most famous lecturers in neuroscience, has co-founded a big data company called Numenta. However the extraordinary thing about this company is that it does not look the trillions of data that have been gathered by companies for years. Instead it uses Hawkins theory on how the brain works to work on stream of real-time information from sensors. The system called Grok is still in a limited release form but it is already delivering results that surpass traditional benchmarks like revenue, machine servicing and optimal purchasing mixes.
By Luchi Gabriel Manescu