The Cloud, Week In Review: November 9th, 2012

The Cloud, Week In Review: November 9th, 2012

The presidential elections and the aftermath of hurricane Sandy have turned the past week in one of the most significant weeks of this year. These events have had a significant influence on most of our lives and some of them have even influenced the existence of the Cloud as we know it. If the results of the elections may not have had that big of an influence on the Cloud, other types of politics did emerge this week from Amazon that directly influence our perception of what the cloud is. And also we are beginning to see more and more evidence of how Microsoft is trying to make a significant mark on the future of the cloud.

Amazon Proposes New Closed “.cloud” Domain

Perhaps the most significant news about the cloud this week is the proposition from Amazon for a new closed registry .cloud gTLD. To put it simply Amazon proposed that they would manage a newly created top level domain such as .com, .net or .org but with a difference: the .cloud domains would not be purchased by third party companies or individuals. Instead the domains would remain under the complete control of Amazon. The new domain would be used by Amazon to promote their own brand and protect their intellectual property. Furthermore the new platform would allow them to create an entirely new architecture that would provide a more stable and secure environment.

Sandy Proves the Importance of the Cloud

The hurricane Sandy has certainly been one of the most destructive phenomena to hit the US this year and yet, due to the security measures set in place by Google, Apple, Amazon, Dropbox and Netflix all of whom currently operate large data servers in the areas that were scheduled to be hit by the hurricane. Every security measure possible had been set into play before the storm hit including the installation of massive power generators. Thus, even if the storm had taken out the power grid functionality of the data servers would not have desisted.

And nowhere was the importance of the cloud more obvious for business continuity than in New York. Here companies that had moved the majority of their business to the cloud were able to continue operations without any interruptions. Others, however, were forced to completely shut down their servers to prevent damage and suffer hours of downtime. And last there were companies that did suffer partial downtime but who were able to communicate with their business partners and their employees via email.

Microsoft to Start Selling Answers in the Cloud

After Microsoft has announced plans to release a very inexpensive student version of their Office package including the 365 online apps and a license for the computer based system, they are now talking about introducing an intelligent software capable of using the algorithms that are now analyzing textual, behavioral and sensorial data to form predictions and patterns that are currently powering Bing. But the new system would only develop on those features, integrating them with the entire Microsoft infrastructure to produce answers to questions that people or smaller companies simply could not produce. The service would exist in the Azure Marketplace and would be accessible to every company needing its services.

The Acquisition of Ariba by SAP Is Concluded

SAP decided to purchase Ariba this spring paying $4.3 billion in the hopes of developing their cloud income. Currently their online revenue accounts for only 2% of the company’s profit but the simple incorporation of Ariba will give them a boost. Furthermore they are hoping to turn Ariba, which is currently a marketplace for businesses selling to other businesses into a type of business Facebook. The only difference is that here the status updates will be about new products, status of payments or situation of products still in transit.

Microsoft May Enter the Cloud TV Market

Lastly Microsoft may also be interested in entering the Cloud TV market. Following the success stories of such well known companies as YouTube or even Netflix, Microsoft has started recruiting engineers to work on the new platform. It may be just an attempt to test the market but if Microsoft has proven anything in the last decade or so is that, if they want to launch a new system, they do have the capability and the financial stability to do so.

By Luchi Gabriel Manescu

About Luchi

Luchi is a Sociology major that worked as a technician in a computer shop to put himself through collage. He then continued to work for HP as a data analyst while trying to assert himself as a soft skills trainer. Finally he found the perfect balance between his diverging skills when he started writing tech related articles almost 3 years ago and since then he has continued to learn about almost every aspect of the IT world while continuously working on his writing skills.

View All Articles

Sorry, comments are closed for this post.

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

3 Keys To Keeping Your Online Data Accessible

3 Keys To Keeping Your Online Data Accessible

Online Data Data storage is often a real headache for businesses. Additionally, the shift to the cloud in response to storage challenges has caused security teams to struggle to reorient, leaving 49 percent of organizations doubting their experts’ ability to adapt. Even so, decision makers should not put off moving from old legacy systems to…

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Federal Government Cloud Adoption No one has ever accused the U.S. government of being technologically savvy. Aging software, systems and processes, internal politics, restricted budgets and a cultural resistance to change have set the federal sector years behind its private sector counterparts. Data and information security concerns have also been a major contributing factor inhibiting the…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups Cloud platforms have become a necessary part of modern business with the benefits far outweighing the risks. However, the risks are real and account for billions of dollars in losses across the globe per year. If you’ve been hacked, you’re not alone. Here are some other companies in the past…

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud Cloud computing is more than just another storage tier. Imagine if you’re able to scale up 10x just to handle seasonal volumes or rely on a true disaster-recovery solution without upfront capital. Although the pay-as-you-go pricing model of cloud computing makes it a noticeable expense, it’s the only solution for many…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Three Factors For Choosing Your Long-term Cloud Strategy

Three Factors For Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and more popular, it is worth…