Top 25 European Rising Stars 2012: Cluttr
…….The Latest Wave in Third-party Data Infrastructure Auditing for Cloud Efficiency
With one year to its name counting, Cluttr is the brainchild of two campus graduates from Ghent, Belgium. The firm focuses its energies on the data providers and the companies that seek to leverage on their data networks and equipment to make them eco-friendly. In short, this startup uses third-party software and technology to improve “energy, operational and infrastructure efficiency.” While auditing the optimal capacity of a data establishment, it helps remove extra backlogs while aiding Information Technology departments to operate seamlessly outside their hitherto retrogressive hardware-only cocoons.
Data center efficiency, for Cluttr, is two-paced. Firstly there are the little clouds by corporations and then there is the web-based one for fully-fledged data facility operators. Both concentrate on equipment. Cluttr investigates and tables results of how this equipment can stem ventilation and power consumption costs.
OpenStack is one of the major software offerings for provisioning datacenters on the cloud while offsetting the operational cost. Cluttr recommends two approaches to this cloud platform, including the Nova, as well as, Swift options. The former allows one to deploy to the cloud, in-house, using CPUs and other IT department’s basic equipment. The latter, on the other hand, helps to create efficiency on low-level servers in a way that they can be able to increase their storage scope, without passing the buck to the user.
Looking at the OpenStack system, it is easy to tell why Cluttr edifies it. The cloud platform has open source merits that can penetrate closed-in hardware elements so that the machines can be compatible with new cloud applications. Secondly, it helps to minimize the costs of operating huge data facilities, using open source stats, while still seeking to gain the same hosting capabilities as, say, Amazon S3. To be sure, this might be one of the reasons why the US National Aeronautics and Space Administration used the platform, two years ago, to implement some of its big data projects. Otherwise, the implementation could have eaten up large sums in traditional hosting environments.
On the flip side, Cluttr as a name is contradictory. It seeks to de-clutter the datacenter off backlogs that create power inefficiencies, through auditing and third-party equipment provisions, yet it carries the semantic overtone of ‘clutter.’ Still, as its partners Fredrik Van Hecke and Launrent Mainil say on the ‘About Page’ it is not about what their firm’s appellation suggests but their working goals: “simplicity and efficiency.”As a go-between between data centers and users of the web-based cloud, Cluttr deserves some accolades. The company has some connections with some machine companies including Dell and HP, which relationship, according to these professionals, helps datacenters to find the best compute equipment to suit their clients’ storage needs. When it comes to provisioning, the corporate companies may rely on companies like Cluttr to obtain managed hosting resources, in private intranets. In this regard, they work with quintessential provisioning providers like Rackspace for tech help throughout the year. The problem with this kind of arrangement is that it is subjective in nature. It might happen that one customer does not use HP products or another is not pro-Rackspace, which might cut professional ties with Cluttr.
Cluttr makes it to the next wave of Top 25 Rising Stars in Europe because it has an original niche: that of third-party provisioning and direct auditing of system efficiency. It helps leverage energy consumption, eco-friendly at that, in web-based datacenters and cuts staff spending on hardware repairs in a typical company using the private cloud. It is also professionally run, going by the fact that it has co-founders with different managerial roles. It also features a professional advisor and an investor.
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By John Omwamba