Top 25 European Rising Stars 2012: Zyncro

Top 25 European Rising Stars: Zyncro

Stay Socially Zynchronized in Enterprise 2.0: Yours Zyncro

Zyncro is a Spanish cloud startup, with its base in Barcelona. It has spanned its reach to seventeen other nations (with individual subscribers in a total of 27 nations) and its active fan base has reached 140,000. Its latest mark of success came during the awarding ceremony by a sponsor, EuroCloud, which places it as the most important startup extending solutions in the European cloud for the year in early October. So what could be so ‘golden’ about an entity that has just come as an addition to the Enterprise 2.0 wave?

Zyncro traces its success to being an Enterprise Social Networking platform. The company has drawn a whitepaper, that it claims to be the initial such paper commentating on the topic of entrepreneurial networking. The manual provides the fundamentals, the how-to’s, management guide on interactive corporate intranets, details on departmental networking and the sharing basics of the Enterprise Social Network.

The key to the windfall of success that has visited upon Zyncro is its software which is on Software as a Service dispensation, to use a cloud buzz word. It provides corporations with a flexible tool that can adapt easily to other corporate networking requirements, rather than generically. According to the site, the tool enables data “exchange” securely, flawlessly and collaboratively within an organization. It also synchronizes with other sharing platforms that already exist in-house, to improve the social interactions of enterprise at the mid and high levels.

Other providers of Enterprise 2.0 like Yammer, which has millions of subscribers, will find this offering different in the aspect of functionality. Its Application Programming Interface has the ability to sync with other open-ended software programs in the market and scripting languages like JavaScript. If a company has a site that only operates under a given set of applications, the management can easily synchronize the virtual activity of that existing stat with the service provision of Zyncro. Users can even go a step further, especially on the PaaS platform and develop an original tool that has a foundation in Zyncro. This makes the latter less of stand-alone tool but a flexible interface for widespread integration with existing or native applications. The only drawback, with reference to Yammer, is that the latter has bagged direct synchronization with Microsoft desktop products like Windows Office 365, while Zyncro needs to write these programs into its interface after launching.


Hyper-connecting a corporation using the cloud as an economical stepping stone, for easy management and accessibility of data is the major concern of the Enterprise 2.0 dispensation of Zyncro. There are charts and graphical representations on the startup’s site that depict this hierarchical and pedagogical interconnectivity. Different departments interact and collaborate, while managers and employees discuss issues through the right channels. The ROI of an entity can rise when there is interaction between the staff and the managers, to make productivity an organizational effort that utilizes investment resources that are core to the company. Micro-blogging also earns a mention on how organizations can cooperate through their sales, finance, management and IT departments, among others, by posting daily activities online. These are some of the infographics that Zyncro presents as primary to a company’s breakthrough using an interactive technology as the bridge.

The Website

At first glance, the Zyncro site looks lackluster but on further investigation, one begins to filter the underlying professional outline. There is, for example, the forum segment that provides details about how to use the products of the startup. The forum demarcates several selections where one can share information including that of a group, activity and department. As a model of the Enterprise 2.0 wave, Zyncro, through its forum ensures that people understand both the broad terminology of the term and the specific software from the firm itself.

Zyncro qualifies as a European Rising Star because as an entrepreneurial workspace, it traverses programming shortcomings by integrating API and scripting languages. Secondly, it has already managed to create a territory for mid-and-high-tier companies through its interactive tools that have an affinity with the most advanced enterprise interaction platforms in the market today. It helps companies using intranets and private clouds to benefit most from internal interactions in their midst. Currently, its clientele base consists of well-known corporations in Spain and continental Europe.

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By John Omwamba

John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

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