The Lighter Side Of The Cloud – Help Desk
The Lighter Side Of The Cloud – Cloud Ready
The Lighter Side Of The Cloud – Efficiency
The Lighter Side Of The Cloud – Falling Behind
The Lighter Side Of The Cloud – Full Of Data

The Storage Wars: Google And Amazon Battle It Out, Microsoft Turns Turtle

The Storage Wars: Google and Amazon Battle It Out, Microsoft Turns Turtle

The past week witnessed Google and Amazon slashing the price tag associated with their respective cloud storage services one after the other. Interestingly, the price lowering spree from both the giants seems more like an immediate business reflex rather than a thoroughly chalked out pricing plan.

Google started the sequel by introducing to the world a novel storage form, the Durable Reduced Availability, priced at a mere $ 0.7 per gigabyte per month. This translated to a price reduction as significant as 20 percent on Google’s storage solutions, setting off shockwaves at the Amazon base camp. Amazon was prompt to respond. Its web services division bit back by announcing a price cut as much as 25 percent on its S3 services, sprinkling the essential ‘economies of scale’ flavour to its cloud recipes. What was Google’s take on the move? Dave Barth, product manager at Google, reiterated in an official blog post that the company is committed to deliver on the “best value” in the market to ventures and developers set to carry out operations in the cloud. Google meant exactly what it said, and (to our delight) sprung back with an additional 10 percent shed on its cloud storage pricing, effectively raising the price-cut bar to a whopping 30 percent.

Surprisingly enough, things at Microsoft are headed quite the other way around. Instead of coming up with a pricing offer that would pin Google and Amazon to the ground, Microsoft has, as Amit Singh puts it, “increased their price by 15 percent for no (apparent) reason“. Singh, president of Google enterprise, deems the competition posed by Microsoft nothing serious to be worried about.

Google’s pricing structure sure is competitive, and the associated migration procedure a piece of cake. The consumer base is now looking up to Amazon in hopes of a compelling reason for them to stay on-board. For Microsoft, it needs to haste in re-formulating the pricing model for its cloud offerings in response to the recent price cuts by Google. Sure, Microsoft is known for being ever-loyal to its pro-enterprise product design philosophy. However, in a market studded with blossoming tech startups, failure to capitalize on the small business consumer segment might land the software a serious blow.

There you have it. This one-of-a-kind war between Google, Amazon and Microsoft has painted a significantly vibrant and competitive cloud-storage landscape for consumers to breathe in. The consumer folk can only hope for other service providers to plunge into the battlefield, an occurrence that would ensure further price drops – fingers crossed.

By Humayun Shahid

Humayun

With degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan's leading engineering university. The author has an inclination towards incorporating quality user experience design in smartphone and web applications.

Sorry, comments are closed for this post.

Recent

Mobile Connectivity Rises – 24 Billion Networked Devices By 2019

Mobile Connectivity Rises – 24 Billion Networked Devices By 2019

Mobile Connectivity Rises Mobile Technologies such as BYOD, Wearable Technology and Internet of Things are the cornerstone to strong cloud computing adoption and will continue to be the case as the number of connected devices continue to climb. In May 2015, Cisco released the complete VNI Global IP Traffic Forecast, 2014 – 2019. Global highlights…

9 Pitfalls of Providing Cloud-Based Online Government Services

9 Pitfalls of Providing Cloud-Based Online Government Services

Cloud-Based Online Government Services Pitfalls When the US government designed the Affordable Care Act, a key part of the program was to encourage enrollment through the Healthcare.gov website. This online service was supposed to make it easier for citizens to learn about the ACA, compare their health insurance options, and take full advantage of this…

IOT, Intelligent Sensors, And The Change That Is Coming…

IOT, Intelligent Sensors, And The Change That Is Coming…

Intelligent Sensors And The Future What is or isn’t connected: In the end, that is the internet of things. They, the things, represent stuff that has been around for the past 30 years. It was only recently that we have developed a way to consistently connect those devices. Despite the increasing awareness of IoT, it…

Popular Archives

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility A CIO friend of mine once told me that a hybrid cloud model enables him to “own the base, rent the spike” when it comes to unplanned events. Let’s face it – maintaining unused infrastructure for rare or random IT events is expensive and unnecessary in a cloud…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

Sponsors

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising