The Storage Wars: Microsoft Hops Onto The Price-shed Bandwagon

The Storage Wars: Microsoft Hops Onto The Price-shed Bandwagon

Last week’s wrap-up of the on-going cloud storage price wars between Google and Amazon ended off with a humble suggestion for Microsoft: wait for nothing and plunge straight into the cloud storage price-drop showdown. It turns out that the software giant actually did make up its mind to join the party real soon, responding to the soaring market competition in style.

Microsoft made a pronounced entry into the ballroom by announcing price sheds for its Windows Azure Storage, and that as well, as much as a hefty 28 percent (how’s that for a stunner).

Reducing prices is only part of the story”, explained Steven Martin, General Manager at Windows Azure Business Planning Division, in an official blog post. Microsoft has also complemented its cloud storage offerings by incorporating significant value addition in a multitude of ways.

Owing to the ingeniously formulated 400 plus miles separation between the constituent replicas, the corporation’s Geo Redundant Storage architecture remains to be the market lead in terms of reliance and durability. That’s just about perfect for mitigating the impact natural disasters are known to have on ventures. On top of that, commissioning of high bandwidth network connectivity across all of its datacenters and increase in scalability targets for Windows Azure Storage continues to strengthen “Microsoft’s commitment to (providing the) best overall value in the industry”.

Based on Microsoft’s new formula, the first terabyte of geographically redundant Azure storage is priced at $ 0.095 per GB per month, while the same in the locally redundant flavor comes for $ 0.070 per GB per month. The figures are all set to fare pretty well against those laid down by Amazon and Google.

Microsoft took a step further and revealed a handful of compelling usage statistics within the same post. The Azure Storage service, house to over 4 trillion objects, has about 270,000 requests processed per second with peaks as volumetric as 880,000 requests every second. The figures are comparable to Amazon’s peak measures of 835,000 requests per second (talk about being neck-to-neck).

Critics argue that the recent price drops from Amazon, Google and now Microsoft might just be more than a mere race to the bottom. There has to be ample logic behind the cost teardown. And logic there sure is – sheer method in the apparent madness. The most effective way to lure corporate clients (and budding startups) on board the cloud is to offer them unbelievably inexpensive cloud storage, making them crave for pricey computing services follows shortly.

Whether you think of the price lowering trend as a marketing gimmick or a corporate bait, the crux remains the same: cloud computing is here for good and here to stay. Cloud service providers have proved their point in making ventures realize that in cloud rest savings. It’s about time the critics learn the same – better late than never.

By Humayun Shahid

Humayun

With degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan's leading engineering university. The author has an inclination towards incorporating quality user experience design in smartphone and web applications.

Sorry, comments are closed for this post.

Popular Archives

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Cloud Computing Checklist For Startups

Cloud Computing Checklist For Startups

Cloud Computing Checklist For Startups There are many people who aspire to do great things in this world and see new technologies such as Cloud computing and Internet of Things as a tremendous offering to help bridge and showcase their ideas. Innovation is not doing what everyone else is doing #onefest — Warren Whitlock (@WarrenWhitlock)…

Recent

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates.  About Latest Posts HumayunWith degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan’s…

MOST RECENT - Posted by
New Trends In Cloud Based Education

New Trends In Cloud Based Education

Cloud Based Education With technological progress accelerating and users’ computer experience becoming richer and increasingly complex, the future developments in education technology is very exciting. Students are now able to attend demonstration sessions on how to handle technology through remote laboratories using advanced applications in a truly interactive environment. One of these exciting areas is in telemedicine.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG
Advertising ROI Plans

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising